Blue Square Asset Management, LLC, is an SEC registered investment adviser owned primarily by Jay Bluestine. The Firm offers a variety of advisory services, which include financial planning, consulting, and investment advisory services. Prospective clients are required to enter into one or more written agreements with Blue Square setting forth the relevant terms and conditions of the advisory relationship (each, an "Advisory Agreement") before the firm will start acting on behalf of such person.
As of December 31, 2023, Blue Square has regulatory assets under management totaling $274,831,501 of which $209,064,982 is managed on a discretionary basis and $65,766,519 on a non- discretionary basis.
While this brochure generally describes the business of Blue Square, certain sections also discuss the activities of its Supervised Persons, which refer to the Firm's officers, partners, directors (or other persons occupying a similar status or performing similar functions), employees or other persons who provide investment advice on Blue Square's behalf and are subject to the Firm's supervision or control.
Financial Planning and Consulting Services Blue Square offers clients a broad range of financial planning and consulting services, which include any or all of the following functions:
•Business Planning
•Cash Flow Forecasting
•Trust and Estate Planning
•Financial Reporting
•Investment Consulting
•Retirement Planning
•Risk Management
•Charitable Giving
•Distribution Planning
•Tax Planning In performing these services, Blue Square is not required to verify any information received from the client or from the client's other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely on such information. Blue Square recommends certain clients engage the Firm for additional related services, its Supervised Persons in their individual capacities as insurance agents and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists for the Firm to recommend that clients engage Blue Square or its affiliates to provide (or continue to provide) additional services for compensation, including investment management services. Clients retain absolute discretion over all decisions regarding implementation and are under no obligation to act upon any of the recommendations made by Blue Square under a financial planning or consulting engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any change in their financial situation or investment objectives for the purpose of reviewing, evaluating or revising Blue Square's recommendations and/or services. Investment Management Services Blue Square manages client investment portfolios on a discretionary and non-discretionary basis. Blue Square primarily allocates client assets among various equities, bonds, and alternative investments either directly or through ETFs or mutual funds in accordance with client's stated investment objectives. Where appropriate, the Firm also provides advice with respect to legacy positions and other investments held in client portfolios. Blue Square uses a number of strategies, further described below.
All discretionary strategies use our Dynamic Cash Allocation® risk management process that combines a quantitative rules-basewd approach with a qualitative manager overlay to rebalance portfolio allocations between investments (stocks, bonds, commodities, alternative investments, etc) and cash & cash equivalents. Non-discretionary accounts may or may not be managed in accordance with this strategy based on the client's preference. 4 Clients can engage Blue Square to manage and/or provide advice with respect to certain investment products that are not maintained at the Firm's primary custodians. Examples of such products or accounts include variable life insurance and annuity contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, Blue Square directs or recommends the allocation of client assets among the various investment options available with the product. These assets are generally maintained at the underwriting insurance company or the custodian designated by the product's provider or the client.
Blue Square tailors its advisory services in an effort to meet the needs of its individual clients and seeks to ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives. Blue Square consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity constraints and other related factors relevant to the management of their portfolios. Clients are advised to promptly notify Blue Square if there are changes in their financial situation or if they wish to place any limitations on the management of their portfolios. Clients can impose reasonable restrictions or mandates on the management of their accounts if Blue Square determines, in its sole discretion, the conditions would not materially impact the performance of a management strategy or prove overly burdensome to the Firm's management efforts.
Managed Vola tility Large Cap strategy seeks long-term capital appreciation with reduced volatility over full market cycles. It invests primarily in a basket of U.S. listed equities and ADRs (American Depository Receipts) that have a minimum market capitalization of approximately $5 billion. Equity exposure is adjusted using our proprietary Dynamic Cash Allocation® process that combines a quantitative rules-based approach with a qualitative manager overlay to adjust the portfolio's allocation between equities and cash & cash equivalents. The strategy may allocate anywhere from 0% to 100% of its exposure to equities, with the remaining portion held in cash & cash equivalents for short or long periods of time. This risk-managed approach seeks to minimize the impact of large stock market declines and enhance risk-adjusted returns over full market cycles. The benchmark is the MSCI All Country World Total Return Index.
Managed Volatility Growth strategy seeks long-term capital appreciation with reduced volatility over full market cycles. It can invest primarily in global equities, commodities, bonds and alternative investments either directly, through ETFs, and/or mutual funds. The exposure is adjusted using our proprietary Dynamic Cash Allocation® process that combines a quantitative rules-based approach with a qualitative manager overlay to adjust the portfolio's allocation between investments and cash & cash equivalents. The strategy may allocate anywhere from 0% to 100%

of its exposure to investments, with the remaining portion held in cash & cash equivalentsfor short or long periods of time. This risk- managed approach seeks to minimize the impact of large market declines and enhance risk-adjusted returns over full market cycles. The benchmark is 80% MSCI All Country World Total Return Index/20% Bloomberg U.S. Aggregate Bond Index.
Managed Volatility Balanced strategy seeks long-term capital appreciation, taking a balanced approach, with reduced volatility over full market cycles. It can invest primarily in global equities, bonds, commodities, and alternative investments either directly, through ETFs, and/or mutual funds. The exposure is adjusted using our proprietary Dynamic Cash Allocation® process that combines a quantitative rules-based approach with a qualitative manager overlay to adjust the portfolio's allocation between investments and cash & cash equivalents. The strategy may allocate anywhere from 0% to 100% of its exposure to investments, with the remaining portion held in cash & cash equivalents for short or long periods of time. This risk-managed approach seeks to minimize the impact of large market declines and enhance risk-adjusted returns over full market cycles. The Benchmark is 60% MSCI All Country World Total Return Index / 40% Bloomberg U.S. Aggregate Bond Index. 5 Sub-Advisory Services to Registered Investment Advisers We offer sub-advisory services to unaffiliated third-party money managers, a "Primary Investment Adviser". As part of these services, we will provide model portfolios, which the Primary Investment Adviser selects for their clients. We will not directly manage the Primary Investment Adviser's individual client accounts. The Primary Investment Adviser will be responsible for selecting the appropriate model for its clients.
Sourcing, Due Diligence, Monitoring Services We provide non-discretionary sourcing, due diligence and monitoring services for clients interested in private funds ("Funds"). These services are provided on a non-discretionary basis. Funds are available for investment only by investors, who meet the eligibility requirements of the applicable fund as set forth in such fund's offering documents. These funds are typically exempt from registration as an investment company under the U.S. Investment Company Act, as amended (the "Investment Company Act"), pursuant to Section 3(c)(1) or 3(c)(7). The detailed terms, strategies and risks applicable to each Fund is described in the Fund's organizational and offering documents which may include a private placement memorandum (or other information documents), limited partnership agreement, limited liability company agreement, management agreement and "side letters," all as applicable.
Sponsor of Wrap Program The Firm does not serve as the sponsor of or manager to a wrap fee program (i.e., an arrangement where certain brokerage commissions and transaction costs are absorbed by the Firm). Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to you. When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest. We benefit financially from the rollover of your assets from a retirement account to an account that we manage or provide investment advice, because the assets increase our assets under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
6 Blue Square Private Funds Blue Square also provides advisory services on a discretionary basis to a privately offered pooled investment vehicle (hereinafter the "Fund") which is intended for investment by certain investors ("Investors" or "Limited Partners") that are (a) "accredited investors" as such term is defined in Rule 501 of Regulation D of the Securities Act of 1933, as amended; and (b) "qualified clients" as such term is defined in Investment Advisers Act of 1940, Rule 205-3. The Fund relies upon the exception from the definition of "investment company" afforded by Section 3(c)(1) of the Investment Company Act of 1940, as amended (the "Company Act"). Blue Square limits its investment advice to the Fund to Bitcoin, digital currencies, cryptocurrencies, decentralized application tokens and protocol tokens, blockchain-based assets, crypto assets and other cryptofinance and digital assets that currently exist, or may exist in the future (collectively, "Digital Assets") as described in the Private Placement Memorandum of any such Fund, as amended or supplemented from time to time. A subsidiary of Blue Square serves as the general partner of the Fund.
Class Action Claims We provide class action litigation monitoring and securities claim filing services through Chicago Clearing Corporation ("CCC"). Clients are included in this service unless the client chooses to opt out. Clients may change their opt-out election at any time by notifying us in writing. If you participate in this service, CCC will retain 15% of each claim recovery you receive. We have the right to change the provider of this service. If we do, we will notify you and send you another opt-out election form.
Because we are providing this service through CCC, we do not monitor class action suits or process claim forms on your behalf (whether or not you participate in the service CCC provides). We are not responsible or liable for: (a) any assistance we provide to CCC concerning monitoring or processing class action claims or (b) any CCC act in monitoring or processing such claims.