A. Description of the Advisory Firm
B. Types of Advisory Services
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning;lifeinsurance;taxconcerns;retirementplanning;collegeplanning;anddebt/credit
planning.
Inofferingfinancialplanning,aconflictexistsbetweentheinterestsoftheinvestmentadviser
andtheinterestsoftheclient.Theclientisundernoobligationtoactupontheinvestment
adviser'srecommendation,and,iftheclientelectstoactonanyoftherecommendations,the
clientisundernoobligationtoeffectthetransactionthroughtheinvestmentadviser.
Held Away Assets – Pontera
Weuseathirdpartyplatformtofacilitatemanagementofheldawayassetssuchasdefined
contributionplanparticipantaccounts,withdiscretion.Theplatformallowsustoavoidbeing
consideredtohavecustodyofClientfundssincewedonothavedirectaccesstoClientlog-in
credentialstoaffecttrades.Wearenotaffiliatedwiththeplatforminanywayandreceiveno
compensationfromthemforusingtheirplatform.Forclientswhochoosetoparticipatein
thisprogram,alinkwillbeprovidedallowingthemtoconnectanaccount(s)totheplatform.
OnceClientaccount(s)isconnectedtotheplatform,Adviserwillreviewthecurrentaccount
allocations.Whendeemednecessary,Adviserwillrebalancetheaccountconsideringclient
investment goals and risk tolerance, and any change in allocations will consider current
economic and market trends. The goal is to improve account performance over time,
minimize loss during difficult markets, and manage internal fees that harm account
performance.Foranyaccountsopenedthroughthischannel,theportfoliomanagementfees
apply(seeExhibit1.FeeScheduleformoredetails).Theportfoliomanagementfeesincurred
bytheoutsideaccountwillbebilledseparatelytoanaccountinwhichwehaveawritten
agreementinplacegivingustheabilitytowithdrawmanagementfeesfromdirectly.Ifno
such separate account exists, an invoice will be sent to the account owner to pay the fee
directly.
Services Limited to Specific Types of Investments
WE Alliance generally limits its investment advice to mutual funds, fixed income
securities, real estate funds (including REITs), insurance products including annuities,
equities, ETFs (including ETFs in the gold and precious metal sectors), treasury inflation
protected/inflationlinkedbonds,commodities,non-U.S.securities,venturecapitalfundsand
privateplacements.WEAlliancemayuseothersecuritiesaswelltohelpdiversifyaportfolio
whenapplicable.
WEAlliancewilltailoraprogramforeachindividualclient.Thiswillincludeaninterview
sessiontogettoknowtheclient’sspecificneedsandrequirementsaswellasaplanthat
will
beexecutedbyWEAllianceonbehalfoftheclient.WEAlliancemayuse“modelportfolios”
together with a specific set of recommendations for each client based on their personal
restrictions,needs,andtargets.WEAlliancewillemploytaxefficientstrategies;thuscurrent
and future anticipated income tax brackets are incorporated. Clients may not impose
C. Client Tailored Services and Client Imposed Restrictions
restrictionsininvestingincertainsecuritiesortypesofsecuritiesinaccordancewiththeir
valuesorbeliefs.
WEAlliance hasthefollowing assetsundermanagement:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$195,716,589 $1,071,492 December 2023
D. Assets Under Management
Lower fees for comparable servicesmay be available from othersources.
Portfolio Management Fees
WE Alliance participatesinasset-basedportfoliomanagementfees.The feescheduleis set
forth below:
Total Assets Under Management Annual Fee (Progressive)
First$0-$250,0001.25%
Next$250,001-$1,000,0001.00%
Above$1,000,0000.75%
Above$2,500,0000.50%
These fees are generally negotiable, and the final fee schedule is attached as Exhibit I of
theInvestmentAdvisoryContract.Clientsmay terminate theagreementwithout penaltyfor
a full refund of WE Alliance’s fees within five business days of signing the Investment
Advisory Contract. Thereafter, clients may terminate the Investment Advisory Contract
generallywith30days'writtennotice.
WEAllianceusesanaverageofthedailybalanceintheclient’saccountthroughoutthebilling
period,aftertakingintoaccountdepositsandwithdrawals,forpurposesofdeterminingthe
marketvalueoftheassetsuponwhichtheadvisoryfeeisbased.
Financial Planning Fees
Clients may terminate the agreement without penalty for a full refund of WE Alliance’s
fees within five business days of signing the Financial Planning Agreement. Thereafter,
clients may terminatetheFinancial Planning Agreementgenerally upon written notice.