True Wealth Design, LLC (“True Wealth Design,” “True Wealth,” the “Advisor,” “we,” “us” or “our”) was formed in February 2007 in the State of Ohio to provide wealth management services with a focus on integrating retirement planning, tax planning, and investment management services for successful individuals and families along with companies they may influence or control. True Wealth is primarily owned by True Wealth Holdings, LLC and Kevin Kroskey, True Wealth's Managing Partner.
True Wealth is an IRS-Authorized, E-file Provider for tax preparation and tax filing services and provides tax and accounting services as “True Wealth Tax & Accounting”. Certain associated persons or executive officers of our firm are also accounting and tax professionals and are also separately licensed as a Certified Public Accountant or Enrolled Agent.
True Wealth is also an independent insurance brokerage agency, licensed in Ohio and Pennsylvania, providing limited insurance services as a convenience to clients in a transparent, fiduciary manner.
True Wealth Design offers the following services to its clients (individuals, business entities, trusts, estates, charitable organizations, and pension and profit-sharing plans): FINANCIAL PLANNING SERVICES (STAND-ALONE) True Wealth Design provides financial planning services. Financial planning can be a limited engagement to assess, review or make recommendations on a specific issue. Financial planning can also be a comprehensive evaluation process in which numerous strategic recommendations are given. These recommendations may be applicable to the client’s current and/or assumed future financial state. Variables based on the client’s situation as well as historical and current market conditions may be used to project estimates of future cash flows, asset values, and withdrawal strategies. Throughout the financial planning process, relevant client information and projections are considered.
In general, the financial planning services can address any of the following areas: ● PERSONAL: We review family records, budgeting, personal liability, estate information, and financial goals.
● CASH FLOW and DEBT MANAGEMENT: We analyze the client’s current and future cash flow needs as well as debt management strategies.
● RETIREMENT PLANNING: After analyzing and modeling the client’s cash flow needs, we then illustrate the possible impact of various retirement dates, retirement income claiming strategies (Social Security, Pensions), tax-smart distribution strategies, and investment decisions on the client's future ability to create and maintain the lifestyle defined by the cash flows.
● INVESTMENTS: We analyze the client’s current investments to determine how they might align with the client’s objectives. During this analysis, we review tax efficiency, fees and expenses, diversification, risk, and investment performance.
● TAX PLANNING: We review the client’s current tax situation including income, investments, deductions, exemptions, Roth IRA conversions, and current tax law to identify opportunities for reducing current and future tax liabilities.
● RISK MANAGEMENT and INSURANCE PLANNING: We review potential risks to the client’s financial well-being and then propose strategies to manage risks, including but not limited to self-insuring the risk. We analyze existing insurance policies to assess the recommended coverage for life, health, disability, long-term care, liability, home, and automobile.
● ESTATE PLANNING: We assist the client in assessing and developing long-term strategies, including as appropriate; living trusts, wills, estate tax strategies, powers of attorney, asset protection plans, nursing homes, and Medicaid.
We gather the required information through in-depth personal interviews. Information gathered includes the client's current financial status, tax status, future goals, return objectives, and attitudes towards risk. We carefully review documents supplied by the client, including a questionnaire completed by the client, and we then prepare recommendations. Prior to engaging True Wealth to provide planning or consulting services, clients are generally required to enter into a Financial Planning and Consulting Agreement with True Wealth setting forth the terms and conditions of the engagement (including termination), describing the scope of the services to be provided, and the portion of the fee that is due from the client prior to True Wealth commencing services.
If requested by the client, True Wealth retains the authority to recommend the services of other professionals for implementation purposes, including True Wealth’s representatives in their individual capacities as licensed insurance agents and True Wealth itself for tax and accounting services. (See disclosure at Item 10.) The client is under no obligation to engage the services of any such recommended professional or additional service. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any recommendation from True Wealth.
Please Note: If the client engages any such recommended professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional.
Please Also Note: It remains the client’s responsibility to promptly notify True Wealth if there is ever any change in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising True Wealth’s previous recommendations and/or services.
Typically the financial plan and recommendations are presented to the client over one to three meetings within eight weeks of the contract date, provided that all information needed to prepare the financial plan has been promptly provided.
INVESTMENT ADVISORY SERVICES (STAND-ALONE) For those individuals who do not wish to engage True Wealth Design for the Wealth Management Services (described below), True Wealth Design offers its Investment Advisory Services (IAS) platform. Under IAS, the client receives services limited to True Wealth Design's asset allocation and rebalancing of the client’s assets typically among various mutual funds, interval funds, or exchange traded funds (“ETFs”) consistent with the client’s investment objectives. For certain clients, we may recommend a direct-indexing stock investment strategy, True Wealth Smart Design Direct, or private pooled investments (“Private Investment Funds”). (For additional information please refer to Item 8 Methods of Analysis, Investment Strategies and Risk of Loss.) We can also manage several accounts of differing account tax structures within a single portfolio allocation model to create a tax profile designed to increase tax efficiency.
True Wealth Design remains available to provide Financial Planning Services (described above) on a fixed fee basis upon client request.
WEALTH MANAGEMENT SERVICES (FINANCIAL PLANNING + INVESTMENT ADVISORY) True Wealth Design's "Wealth Management Service" bundles continuous Investment Advisory Services (described separately above) and may include Financial Planning Services (described separately above) to the extent specifically requested by the client. Additionally, tax preparation services as provided by True Wealth Design are included as part of the annual fee for Wealth Management Services for certain clients at the exclusive discretion of True Wealth Design. True Wealth Design also reserves the exclusive discretion to include tax preparation and estate planning services as provided, respectively, by a licensed attorney and licensed tax professional separate from True Wealth Design as part of the annual fee for Wealth Management Services for certain clients.
True Wealth Design has created two service models within Wealth Management Services: ● True Wealth Planning: ● Generally, for individuals and families in retirement or seriously preparing for retirement and having up to $1,000,000 in investable assets.
● Focus tends to be more on cash flow, retirement planning, and investments.
● A credential professional -- CPA, CFA®, or CFP® -- as primary advisor and client service administrator will be assigned for your service team.
● True Wealth Private Client: ● Generally, for individuals and families with $1,000,000 or more in investable assets or those that tend to have increased complexity in their financial situation.
● Any areas of financial planning may be addressed with greater emphasis on investments and tax planning.
● A credential professional -- CPA, CFA®, or CFP® -- as primary advisor and client service administrator will be assigned for your service team.
● Tax return preparation and filing services ● Estate planning services ● Enhanced investment options, including a direct-indexing stock investment strategy, True Wealth Smart Design Direct, or Private Investment

Funds may be recommended to certain clients. (For additional information please refer to Item 8 Methods of Analysis, Investment Strategies and Risk of Loss.) The service model is determined in True Wealth’s sole discretion and may be based on certain criteria (i.e.
anticipated future earning capacity, anticipated future additional assets, the dollar amount of assets to be managed, related accounts, account composition, negotiations with client, etc.). In the event the client desires to fall under the True Wealth Private Client service model and this is not congruent with True Wealth's sole discretion in determining the appropriate service model, True Wealth may impose a higher minimum fee. (See Item 5).
In the event that the client requires extraordinary planning and/or consultation services (to be determined in the sole discretion of True Wealth), True Wealth may determine to charge for such additional services, the dollar amount of which shall be set forth in a separate written notice to the client, which the client can then accept or reject prior to extraordinary services being rendered.
RETIREMENT PLAN CONSULTING SERVICES True Wealth Design also provides discretionary and/or non-discretionary pension consulting services, pursuant to which it assists sponsors of self-directed retirement plans with the selection and/or monitoring of investment alternatives (generally open-end mutual funds) from which plan participants shall choose in self-directing the investments for their individual plan retirement accounts. In addition, to the extent requested by the plan sponsor, True Wealth shall also provide participant education designed to assist participants in identifying the appropriate investment strategy for their retirement plan accounts. The terms and conditions of the engagement shall generally be set forth in a Retirement Plan Consulting Agreement between True Wealth and the plan sponsor.
MISCELLANEOUS Non-Investment Consulting/Implementation Services: To the extent requested by the client, True Wealth may provide consulting services regarding non-investment related matters, such as estate planning, tax planning, insurance, etc. Neither True Wealth, nor any of its representatives, serves as an attorney or provides legal services, and no portion of True Wealth’s services should be construed as the same. To the extent requested by a client, True Wealth may recommend the services of other professionals for certain non-investment implementation purposes (i.e. attorneys, accountants, insurance, etc.), including representatives of True Wealth in their separate registered/licensed capacities and True Wealth itself as a tax preparer and filing service as discussed below in Item 10. The client is under no obligation to engage the services of any such recommended professional or True Wealth for additional services. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any recommendation from True Wealth.
Please Note: If the client engages any such recommended professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional.
Please Also Note: It remains the client’s responsibility to promptly notify True Wealth if there is ever any change in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising True Wealth’s previous recommendations and/or services.
Non-Discretionary Service Limitations. Clients that determine to engage True Wealth on a non-discretionary investment advisory basis must be willing to accept that True Wealth cannot effect any account transactions without obtaining prior verbal consent to any such transaction(s) from the client. Thus, in the event of a market correction during which the client is unavailable, True Wealth will be unable to affect any account transactions (as it would for its discretionary clients) without first obtaining the client’s verbal consent.
Fee Differentials. As indicated above, True Wealth shall price its services based upon various objective and subjective factors. As a result, True Wealth’s clients pay diverse fees based upon the market value of their assets, the complexity of the engagement, and the level and scope of the overall investment advisory and/or consulting services to be rendered. As a result of these factors, the services to be provided by True Wealth to any particular client could be available from other advisers at lower fees. All clients and prospective clients should be guided accordingly.
Trade Error Policy. As a fiduciary, True Wealth has the responsibility to effect trade orders correctly, promptly and in the client’s best interests. In the event we cause a trade or other error to occur in a client account and the error results in a loss, True Wealth’s policy is that clients are made whole. Absent a contrary understanding or policy with the client’s custodian, or if the client decides to forgo the gain (for example, due to tax reasons), any gain related to the error will generally remain in the client’s account. If related trade errors result in both gains and losses in a client’s account, they are generally netted. Certain custodians maintain their own policies with regard to the handling of trade or other errors; in such cases, True Wealth will work with the custodian to ensure the client is made whole.
Client Obligations. In performing its services, True Wealth shall not be required to verify any information received from the client or from the client’s other professionals and is expressly authorized to rely thereon.
Moreover, each client is advised that it remains his/her/its responsibility to promptly notify True Wealth if there is ever any change in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising True Wealth’s previous recommendations and/or services.
Disclosure Statement. A copy of True Wealth’s written Brochure as set forth on Part 2A of Form ADV and Form CRS (also known as the “Relationship Summary”) shall be provided to each client prior to, or contemporaneously with, the execution of any written agreement. Any client who has not received a copy of True Wealth’s written Brochure at least 48 hours prior to executing the agreement shall have five business days subsequent to executing the agreement to terminate True Wealth’s services without penalty.
True Wealth shall provide investment advisory services specific to the needs of each client. Prior to providing investment advisory services, an investment adviser representative will discuss with each client their particular investment objective(s). True Wealth shall allocate each client’s investment assets consistent with their designated investment objective(s). Clients may, at any time, impose restrictions, in writing, on True Wealth’s services.
True Wealth does not sponsor or participate in a wrap fee program.
IRA Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interests ahead of yours. Under this special rule’s provisions, we must: ● Meet a professional standard of care when making investment recommendations (give prudent advice); ● Never put our financial interests ahead of yours when making recommendations (give loyal advice); ● Avoid misleading statements about conflicts of interest, fees, and investments; ● Follow policies and procedures designed to ensure that we give advice that is in your best interest; ● Charge no more than is reasonable for our services; and ● Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we manage or provide investment advice, because the assets increase our assets under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
Assets Under Management As of December 31, 2023, we provide continuous management services for $561,078,167 in client assets on a discretionary basis and $0 in client assets on a non-discretionary basis.