A. Norris Financial Group, LLC is an independent Registered Investment Advisor a (registration does not imply
a certain level of skill or training). We classify ourselves as a small financial services boutique with large firm
capabilities and experience. We are focused on strong relationships and service, not product sales. We specialize
in Investment Advisory Services and Financial Planning. The firm has been in business since 1999. Terry L.
Norris, CLU, ChFC, CFP is President and owner of the firm.
B. Norris Financial Group, LLC is referred to herein as "Applicant" or "Advisor." Associated persons of Norris
Financial Group, LLC are referred to herein as "Advisory Representatives" or "associated persons."
Advisor offers various investment advisory services to clients depending on the client's needs. The advisory
services are more fully explained below.
•Vision2020 Wealth Management Platform - Advisor Managed Portfolios Program
We offer Advisor Managed Portfolios as an account where no separate transactions charges apply, and a
single fee is paid for all advisory services and transactions ("Wrap Account").
The Program provides investment management of client assets. In addition, execution, clearing, and
custodial services are provided through a relationship with the broker-dealer firm Osaic Wealth, Inc ("Osaic
Wealth"). With respect to risk modeling, the Program utilizes Ibbotson and Associates to provide clients
access to risk tolerance assessment.
The Program is offered by Advisor on a discretionary or discretion limited to maintenance of the initial
agreed upon asset allocation. In a discretionary account, the Independent Advisory Representative can
purchase or sell load waived, no-load mutual funds and other equity and debt securities for Accounts,
without obtaining specific client approval for each transaction. In an account with discretion limited to
maintenance of the initial agreed upon asset allocation, the Independent Advisory Representative will only
purchase or sell securities which have been approved by clients in advance. The Independent Advisory
Representative will initiate an initial asset allocation with the client's prior review and approval. However,
the Independent Advisory Representative will from time to time rebalance the account to maintain the initial
agreed upon asset allocation, without prior client consent.
One of the methods of trading and rebalancing includes Block Trading. The Advisor utilizes block trading to
trade across multiple discretionary accounts at the same time. This is accomplished by utilizing the broker
dealer's house account, also known as an average price account. By trading through this account, the
Advisor attempts to trade the entire group of targeted accounts at the same time using the aggregate number
of shares. After the order is executed, the system (Net-Exchange Pro) issues an average purchase/sell price
and allocates the shares and purchase/sell price to the accounts on a Pro-Rata basis.
The Program is sponsored by Osaic Wealth, Inc. As Program sponsor, Osaic Wealth has created a Program
Brochure, which will be distributed to clients prior to or concurrent with their engagement in the Program.
Clients should read it thoroughly before investing.
•Financial Planning, Investment Advisory, and Asset Allocation Services
Advisor offers financial planning, investment advisory and asset allocations services. Depending on the
needs of the client, financial planning and advisory services can include: retirement planning, insurance
analysis, estate plan analysis, investment analysis, and education planning.
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Advisor will gather financial information and history from client including, but not limited to, retirement
and financial goals, investment objectives, investment horizon, financial needs, cash flow analysis, cost of
living needs, education needs, savings tendencies, and other applicable financial information required by
Advisor to provide the investment advisory services requested. Based upon client's needs, Advisor will
prepare a written financial plan, asset allocation and/or investment policy statement addressing client's
needs, depending on the services requested by the client.
Investment advisory services are based on the client's financial situation at the time and are based on
financial information disclosed by the client to Advisor. Clients are advised that certain assumptions are
made with respect to interest and inflation rates and use of past trends and performance of the market and
economy. However, past performance is in no way an indication of future results. Advisor cannot offer any
guarantees or promises that client's financial goals and objectives will be met. Further, client must continue
to review any plan and update the plan based upon changes in the client's financial situation, goals, or
objectives or changes in the economy. Should client's financial situation or investment goals or objectives
change, clients must notify Advisor promptly of the changes. Clients are advised that advice or guidance on
a client's insurance needs are limited to those products and services that advisory representatives are
licensed to offer and with carriers they are appointed.
Client is advised that fees for investment advisory services are strictly for investment advisory services.
Therefore, client will pay fees and/or commissions for additional services obtained such as asset
management or products purchased such as securities or insurance.
Advisor and its advisory representatives do not hold out to be experts in property and casualty insurance,
taxes, tax planning or tax planning strategies. Clients need to seek the services of experienced insurance
professionals to opine and advice on property and casualty needs and a certified public accountant to opine
on tax planning and strategies. Additionally, Advisor and its advisory representatives are not attorneys. It is
important for clients to discuss any planning strategies with their attorney for estate planning purposes.
Clients who have not cancelled the agreement and have not provided the Advisor the necessary and
agreed upon information within (31) days of the initial engagement will forfeit the deposit and the
Advisor will have no additional responsibility to provide further services unless a new agreement is
reached with the client.
•Participant Retirement Plan Advice
Individuals
Advisor offers financial planning advice to individuals related to the proper allocation of their employer
sponsored retirement plans. This service is not offered on all such plans and the individual should check
with the Advisor for availability. Such advice includes suggestions as to the amount to be contributed, the
types of asset classes to be chosen, specific strategies related to timing of holdings, and recommendations as
to the specific investment options. Advisor will not have custody of the client's assets nor will Advisor place
any buy or sell orders on behalf of the client. Prior to advising the client, Advisor will conduct a risk
tolerance assessment specific to the client and assist the client in formulating an investment policy statement
(IPS). The client will also be required to sign a Financial Planning Agreement detailing specific services to
be delivered.
Businesses
As an agreement between the Advisor and the Employer who is providing the retirement plan, Advisor
offers financial planning advice to individual participants of a retirement plan related to the proper
allocation of their employer sponsored retirement plan. Such advice can include suggestions as to the
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amount to be contributed, the types of asset classes to be chosen, specific strategies related to timing of
holdings, and recommendations as to the specific investment options. Advisor will not have custody of the
client's assets nor will Advisor place any buy or sell orders on behalf of the client.
•Retirement Plan Consulting Services
Advisor offers retirement consulting services to employee benefit plans (collectively, "Plans") and their
fiduciaries. The services are designed to assist the plan sponsor (the "Company") in meeting its management
and fiduciary obligations to the Plan under the Employee Retirement Income Security Act ("ERISA").
Retirement consulting services are provided pursuant to a retirement plan consulting services agreement,
and will consist of general or specific advice, that includes services other than investment advisory services.
Retirement plan consulting services include one or more of the following:
1. Plan Set Up: Your Advisory Representative will assist you with the initial set up of a new Plan ona
record-keeping platform.
2. Plan Conversion: Your Advisory Representative will assist you with converting a Plan from an existing
record-keeping platform to a new record-keeping platform.
3. Recommend and monitor investment options: Your Advisory Representative will assist you by
periodically reviewing (at least annually) the investment options of the Plan's investment menu and,
when warranted, recommend possible change in investment option(s).
4. Plan Performance Review: Your Advisory Representative will assist you by conducting a periodic review
(at least annually) to assist you with determining whether the terms of the Plan and the design are
meeting your needs and those of the Plan's participants.
5. Benchmarking of the platform, fees and services: Your Advisory Representative will assist you by
periodically reviewing and benchmarking the Plan's fees, services and investments.
6. Plan Compliance Review: Your Advisory Representative will conduct a periodic review (at least
annually) of specific Plan items as determined by the Plan and advise the Plan whether it is operating in
accordance with Plan documents and applicable provisions of ERISA as it relates to the specific items.
7. Participant Education Services: Your Advisory Representative will coordinate and/or conduct periodic
investment, enrollment and/or retirement education meetings for Plan participants as determined by the
Plan.
8. Self-Directed Brokerage Account ("SDBA") Education: Your Advisory Representative will, to the extent
directed by the Responsible Plan Fiduciary, conduct periodic employee investment education meetings
with respect to implementing trades through the SDBA.
The Company may also engage us to provide a review of executive benefits, for separate compensation.
We will determine with the Company in advance the scope of services to be performed and the fees for all
requested services. Prior to engaging us to provide consulting services, the Company will be required to enter
into a written agreement with us setting forth the terms and conditions of the engagement, describing the scope of
the services to be provided, and the relevant fees and fee paying arrangements. The services outlined above that
we provide are explained in more detail in the written agreement. We will also provide additional disclosures
about our services and fees, where required by ERISA.
When we perform the agreed upon services, we will not be required to verify the accuracy or consistency of
any information received from the Company.
We will serve in a non-discretionary ERISA fiduciary capacity with respect to some but not all of the
services that we provide which will be further explained in the written agreement we sign with the Company. The
Company is always free to seek independent advice about the appropriateness of any recommendations made by
us.
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•Financial Plan Support
Advisor offers qualifying non-financial planning client/customer access to specific web-based wealth
management tools licensed to Advisor according to the licensing agreement with the software provider. The
purpose of the tool is to assist the client/customer with aggregating their accounts/investments and provide
an introductory view of additional services available. Advisor can terminate access to the software at any
time.
•Working with other Professionals
Advisor recognizes the importance of coordinating actions with other professional advisors of the client. As
a way of encouraging this exchange, Advisor will agree to meet once annually at Advisor's office with other
professional advisors that the client engages. This meeting can include any and all professional advisors
employed by the client.
GENERAL DISCLOSURES
Advice offered by Advisory Representatives can involve investment in mutual funds. Certain mutual funds
carry loads (i.e. sales charges) that are up-front or on a contingent deferred basis or be no-loads with no
initial or contingent deferred sales charges. Clients are advised that Advisory Representatives are registered
representatives of Osaic Wealth, a registered broker/dealer, member of the Financial Industry Regulatory
Authority ("FINRA") and SIPC. Therefore, Advisory Representatives have a conflict of interest in
recommending mutual funds that carry a load since such mutual funds will pay Advisory Representatives a
commission should the purchase be made through Advisory Representatives.
Registered investment
company securities such as mutual fund offer the securities in various share classes.
Different share classes are priced differently and have varying levels of internal costs and share classes other
than institutional share classes will involve higher internal costs that over time will cost you more.
Institutional share classes often have higher trading costs, however, the internal costs of the fund are lower.
Over a period of time, share classes other than institutional shares will become more expensive if held in the
account for a long period time. A client needs to consider the amount being invested and the length of
anticipated holding to make a decision as to the share class in the best interest of the client. Please read the
disclosures under Item 10 below for important information about the advice and recommendations offered
by advisory representatives and registered representatives. Representatives will select the lowest share class
funds available and appropriate to the situation. However, in selecting the lowest share class, trading costs
are sometimes higher. Selecting the lowest share class appropriate to the situation does not imply the lowest
cost share class but means what the Representative deems lowest cost for the situation. Representatives
consider the anticipated holding period, cost structure, and administrative and transaction costs associated
with selecting a share class. However, there is no way to predict the future and there could be occasions
where a holding is liquidated sooner or held longer resulting in higher costs to the client. Additional
information about share classes can be found in an Investor Alert issued by the Securities and Exchange
Commission at https://www.investor.gov/additional-resources/news-alerts/alerts-bulletins/investor-bulletin-
mutual-fund-classes and https://www.investor.gov/additional-resources/news-alerts/alerts-bulletins/investor-
bulletin-mutual-fund-classes. Additionally, the SEC and FINRA provides investor information at
www.sec.gov and www.finra.org.
A conflict of interest exists between the interests of Advisor and/or its Advisory Representatives and the
interests of the client in that Advisor and Advisory Representatives offer financial planning and investment
advisory services for a fee and also offer various securities products for which they are paid a commission.
The securities products available through Advisor are limited to certain products that have been reviewed
and made available for offering through the broker/dealer with which Advisory Representatives are
registered representatives.
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Lower fees for comparable services can available from other sources. Material conflicts of interest have
been disclosed to the client in writing via this Brochure that could cause Advisor or Advisory
Representatives to not render unbiased and objective advice. Advisor does not maintain custody of client
funds or securities apart from deduction of Advisor's fee from clients' accounts with the clients'
authorization or in those situations where a client has a third party standing letter of authorization and
authorizes us to administer or facilitate transfers upon their request.
Client is advised that the investment recommendations and advice offered by Advisor are not legal advice or
accounting advice. Client should coordinate and discuss the impact of financial advice with their attorney
and/or accountant. Client is advised that it is necessary to inform Advisor promptly with respect to any
changes in the client's financial situation and investment goals and objectives. Failure to notify Advisor of
any such changes could result in investment recommendations not meeting the needs of the client.
WARRANTEES/REPRESENTATIONS
Advisor does not represent, warrantee or imply that the services or methods of analysis used by Advisor can
or will predict future results, successfully identify market tops or bottoms, or insulate clients from losses due
to major market corrections or crashes.
IRA ROLLOVER RECOMMENDATIONS
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance
Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction
Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to
you. When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your
best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management and, in turn, our
advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
IRA ROLLOVER CONSIDERATIONS
As part of our consulting and advisory services, we can offer you recommendations and advice concerning
your employer retirement plan or other qualified retirement account. Our recommendations include you
consider withdrawing the assets from your employer's retirement plan or other qualified retirement account
and roll the assets over to an individual retirement account ("IRA"). Further, we offer our management
services be applied to those funds and securities rolled into an IRA or other account for which we will
receive compensation. If you elect to roll the assets to an IRA that is subject to our management, we will
charge you an asset based fee as described above under Item 5. This practice presents a conflict of interest
because persons providing investment advice on your behalf have an incentive to recommend a rollover to
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you for the purpose of generating fee based compensation rather than solely based on your needs. You are
under no obligation, contractually or otherwise, to complete the rollover. Furthermore, if you do complete
the rollover, you are under no obligation to have the assets in an IRA managed by us.
It is important for you to understand that many employers permit former employees to keep their retirement
assets in their company plan. Also, current employees can sometimes move assets out of their company plan
before they retire or change jobs. In determining whether to complete the rollover to an IRA, and to the
extent the following options are available, you should consider the costs and benefits of each.
An employee will typically have four options:
1. Leave the funds in your employer's (former employer's) plan.
2. Move the funds to a new employer's retirement plan.
3. Cash out and taking a taxable distribution from the plan.
4. Roll the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage you to
speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage it is important you
understand the following:
1. Determine whether the investment options in your employer's retirement plan address your needs or
whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the public such
as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost structure
of the share classes available in your employer's retirement plan and how the costs of those share
classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of at an
IRA provider and the costs of those products and services.
c. It is likely you will not be charged a management fee and will not receive ongoing asset
management services unless you elect to have such services. In the event your plan offers asset
management or model management, there may be a fee associated with the services that is more
or less than our asset management fee.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may offer financial advice, guidance, and/or model management or portfolio
options at no additional cost.
5. If you keep your assets titled in a 401k or retirement account, you could delay your required
minimum distribution beyond age 73.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have
been generally protected from creditors in bankruptcies. However, there can be some exceptions to the
general rules so you should consult an attorney if you are concerned about protecting your retirement
plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and
may also be subject to a 10% early distribution penalty unless they qualify for an exception such as
disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower capital
gains tax rate.
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10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide whether a
rollover is best for you. Prior to proceeding, if you have questions contact your investment advisor
representative, or call our main number as listed on the cover page of this brochure.
PRIVACY NOTICE
Advisor gathers various non-public information from clients in order to provide advisory products and
services. Advisor does not share nonpublic information with nonaffiliated third parties except as permitted
by law. Clients will be provided with a copy of Advisor's privacy policy upon establishment of a client
relationship with Advisor and annually thereafter as long as client remains an active client.
C. Advisory Services are tailored to the individual needs of clients with regard to the client's risk tolerance, goals
& objectives, and investment time horizon. Utilizing these criteria and the program the funds are managed under,
the client's assets are either placed into the appropriate asset allocation or managed on a risk adjusted basis
congruent with the Investment Policy Statement the client signs prior to engaging in discretionary asset
management.
Clients may impose restrictions on investing in certain securities or types of securities if notification is provided
to the advisor in writing. Since our investment strategies and advice are based on each client's specific financial
situation, the investment advice we provide to you may be different or conflict with the advice we give to other
clients regarding the same security or investment.
D. Advisor offers asset management services in a wrap program referred to as the Vision2020 Wealth
Management Platform - Advisor Managed Portfolios Program. The client will pay a single fee for bundled
services (i.e. investment advisory, brokerage, custody). The services included in a wrap fee agreement will
depend upon each client's particular need. Please Note: When managing a client's account on a wrap fee basis,
Advisor shall receive as payment for its investment advisory services, the balance of the wrap fee after all other
costs incorporated into the wrap fee have been deducted. Wrap programs are more suitable for clients who will
have active management in their account and transactions will not generally involve transactions where
transaction fees are not charged. Asset management services that involve the use of no transaction fee funds
and/or a more static management strategy, therefore, infrequent trading, will be more suitable for a non-wrap or
unbundled program.
E. Client Assets managed on a Discretionary basis are $195,637,746 as of December 31, 2023. Advisor does
not offer non-discretionary asset management services.