Shepherd Financial Investment Advisory, LLC (“Shepherd,”
“we,” “our,” or “us”) is an Indiana limited liability company
owned by Shepherd Financial Holdings, LLC (“Holdings”).
Holdings is primarily owned by Steven Wylam, Thomas
Mayer, Andrew Denny, and David Shepherd. We have been
providing investment advisory services since September
2017. We provide advisory services and consulting to
ERISA-qualified and non-qualified retirement plan clients.
Wealth Management Services—Advisory Clients
Shepherd’s portfolio asset management services are
predicated on the Advisory Client's investment objectives,
goals, tolerance for risk, and other personal and financial
circumstances. We will analyze each Advisory Client's
current investments, investment objectives, goals, age, time
horizon, financial circumstances, investment experience,
investment restrictions and limitations, and risk tolerance
and implement a portfolio consistent with such investment
objectives, goals, risk tolerance and related financial
circumstances. Our objective is to review the Advisory
Client’s investment objectives and goals in connection with
other personal and financial circumstances and make
appropriate recommendations and implementation
decisions. In addition, we may utilize third-party software to
analyze individual security holdings and separate account
managers utilized within an Advisory Client’s portfolio.
Our investment advisory services take into account an
Advisory Client's personal financial circumstances, and our
engagement will include, as appropriate, the following:
▪ Providing assistance in reviewing the Advisory Client's
current investment portfolio against the client's personal
and financial circumstances disclosed to us in response
to a questionnaire and/or in discussions with the client
and reviewed in meetings.
▪ Analyzing the client's financial circumstances, investment
holdings and strategy, and goals.
▪ Providing assistance in identifying a targeted asset
allocation and portfolio design.
▪ Retaining independent investment managers, as
appropriate.
▪ Reporting to the Advisory Client on a quarterly basis or at
some other interval agreed upon with the client,
information on contributions and withdrawals in the
client's investment portfolio, and the performance of the
portfolio measured against appropriate benchmarks
(including benchmarks selected by the client).
▪ Proposing changes in the Advisory Client's investment
portfolio in consideration of changes in the client's
personal circumstances, investment objectives and
tolerance for risk, the performance record of any of the
client's investments, and/or the performance of any
investment manager retained on behalf of the client.
In addition to providing us with information regarding their
personal financial circumstances, investment objectives
and tolerance for risk, Advisory Clients must provide us with
any reasonable investment restrictions that should be
imposed on the management of their portfolio, and to
promptly notify us in writing of any changes in such
restrictions or in the Advisory Client's personal financial
circumstances, investment objectives, goals and tolerance
for risk. We remind clients of their obligation to inform us of
any such changes or any restrictions that should be
imposed on the management of their account. We also
contact Advisory Clients at least annually to determine
whether there have been any changes in their personal
financial circumstances, investment objectives and
tolerance for risk.
Wealth Planning Services
Shepherd offers wealth planning as part of its investment
management services or as a standalone service. Clients
will receive a written or oral report (depending on the client’s
preference) providing a basic financial plan designed to help
achieve their stated financial goals and objectives. Based
on the client’s needs, financial planning services may
include (but are not limited to) the following:
▪ Liability Management
▪ Understand debt utilization and opportunities for
arbitrage.
▪ Assist family with banking relationships and employing
“Family Bank” concept.
▪ Insurance Evaluation
▪ Evaluate whether advanced life insurance planning
could enhance overall family wealth.
▪ Identify any gaps in insurance coverages, or
opportunities to shift risk / enhance liability protection.
▪ Review whether long-term care or longevity income is
appropriate.
▪ Tax Planning
▪ Coordinate efforts with the family CPA and team to
monitor and enhance tax strategies.
▪ Plan for highly appreciated individual stock
investments, assist with entity tax planning, evaluate
distributions from IRA accounts, charitable giving /
charitable entity planning, etc.
▪ Estate & Wealth Transfer
▪ Review and document estate planning and wealth
transfer objectives.
▪ Develop estate planning summary / flowchart for
communication purposes.
▪ Create, track, and develop thorough understanding of
consolidated balance sheet.
▪ Identify and model multi-generational wealth transfer
opportunities.
ERISA-Qualified Plans
Shepherd either serves as the plan’s investment adviser
under Section 3(21) of the Employee Retirement Income
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Security Act of 1974 (“ERISA”) (in which case we will
recommend investments for approval by the plan’s named
fiduciaries), or as the plan’s investment manager under
ERISA §3(38) (in which case we will manage the plan’s
investments on a discretionary basis). For plans with
participant-directed accounts, we may provide advice or
management on the investment options available to the
plan’s participants. When we provide these services, we
work with the plan’s named fiduciaries to evaluate the
demographics of the plan’s participants to select investment
options that are appropriate for their retirement needs
based upon ERISA §404(c)’s requirement that participant-
directed retirement plans offer a “broad range” of
investment options. The plan’s named fiduciaries may
impose restrictions on the types of investments that may be
held by, or offered through, the plan, and those guidelines
are typically referenced in the plan’s investment policy
statement.
We also offer additional services to our retirement plan
clients, including assisting the plan’s named fiduciaries with
drafting the plan’s investment policy statement, selecting an
appropriate qualified designated investment alternative,
investment manager search, selection, due diligence and
monitoring, fiduciary training, fee benchmarking analysis,
and investment education / engagement, financial wellness
and enrollment services for the plan’s participants.
The asset allocation and mutual fund recommendations we
give to plan clients may differ from those we give to our high-
net-worth and affluent individuals and institutions because,
among other reasons, a participant’s asset allocation target
typically consists of a smaller number of asset categories to
reflect the relatively smaller size of the participant’s
investment assets; or the sponsor has constrained the
investment alternatives from which we may make
recommendations. In such cases, we may be required to
observe quantitative criteria established by the sponsor in
preparing participant-oriented lists of mutual funds, or to
confine the advice given to choices among a relatively
narrow set of investment alternatives established by the
sponsor. Participants are informed when the plan sponsor
imposes constraints on our ability to recommend mutual
funds or other securities.
Discretionary Asset Management
When we provide discretionary asset management
services, we receive a limited power of attorney to effect
securities transactions for our clients that include securities
and strategies described under “Methods of Analysis,
Investment Strategies & Risk of Loss” below. Our
discretionary asset management services are predicated on
the plan’s investment mandate or investment policy
statement.
Client-Tailored Services & Client-Imposed Restrictions
Each Advisory Client’s account will be managed on the
basis of the client’s financial situation and investment
objectives and in accordance with any reasonable
restrictions imposed by the client on the management of the
account—for example, restricting the type or amount of
security to be purchased in the portfolio.
Wrap Fee Programs
Shepherd offers its individual wealth management services
exclusively in its proprietary wrap fee program, where
certain brokerage commissions and transaction costs are
included in the asset-based fee charged to the client.
Assets Under Management
As of December 31, 2023, Shepherd has $3,304,141,937 in
non-discretionary assets under management, and
$712,801,107 in discretionary assets under management.
Fees & Compensation
Individual Wealth Management Fees
All individual wealth management services are provided
exclusively through our wrap fee program. Wealth
management fees are paid monthly, at the end of each
month pursuant to the terms of the wealth management
agreement. Wealth management fees are based on the
average daily closing market value of assets under
management during the month. Wealth management fees
range from 0.50% to 1.20% annually based on several
factors, including: the scope and complexity of the services
to be provided; the level of assets to be managed; and/or
the overall relationship with the advisor. Relationships with
multiple objectives, specific reporting requirements,
portfolio restrictions and other complexities may be charged
a higher fee. The wealth management fee may be offered
as a fixed annual rate or a tiered, incremental fee schedule,
not to exceed to the range above.
The wealth management fee in the first month of service is
prorated from the inception date of the account[s] to the end
of the first month. Fees may be negotiable at the sole
discretion of the advisor. The client’s fees will take into
consideration the aggregate assets under management
with us. All securities held in accounts managed by
Shepherd will be independently valued by the custodian.
Shepherd will not have the authority or responsibility to
value portfolio securities.
A client investment advisory agreement may be canceled at
any time by the client, or by us with 30 days’ prior written
notice to the client. Upon termination, any earned, unpaid
fees will be due and payable/unearned, prepaid fees will be
refunded.
ERISA-Qualified Plan Fees
We charge either on a percentage of assets in the
retirement plan or as a flat amount. These fees are
negotiable and vary greatly based upon the size of the plan
and the services we provide. Retirement plan clients
may
decide whether the fees will be paid directly by the plan
sponsor or deducted from plan assets. Because our fees
are often paid by the plan’s custodian, the custodian usually
determines whether our fee will be paid in advance or in
arrears. However, if the plan sponsor pays our fee directly,
the parties may negotiate when those payments will be due.
Under ERISA §408(b)(2), we and other vendors providing
services to the plan must disclose all direct and indirect
compensation they will receive in exchange for the services
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they provide to a retirement plan. We disclose the services
we will provide and the fee we charge for those services in
the written agreement with the retirement plan’s sponsor.
Our advisory fee does not include any applicable taxes;
confirmation fees for trades; custodial fees; brokerage
commissions; transaction fees; charges imposed directly by
a mutual fund, index fund, or ETF (as disclosed on the
fund’s prospectus); fees imposed by variable annuity
providers (as disclosed in the annuity contract); certain
deferred sales charges; odd-lot differentials; transfer taxes;
wire transfer and electronic fund fees, as well as other fees
imposed upon brokerage accounts and securities
transactions. The plan’s administrator is required to provide
participants with a disclosure of the costs associated with
the investment options offered under the plan, such as
mutual fund internal expenses, under ERISA §404(a)(5).
Wealth Planning Fees
For clients with at least $500,000 in assets under
management with Shepherd, wealth planning is offered at
no additional charge. For standalone financial planning or
clients with less than $500,000 in assets under
management, Shepherd will charge an hourly fee from $300
to $600 per hour, depending on the advisor handling the
client’s account. The wealth planning fee typically
incorporates a minimum of six hours and may increase,
depending on the scope of work required.
We require 50 percent of the fee to be paid in advance prior
to the start of the project, with the remainder to be paid upon
completion and delivery of the plan. We do not require
prepayment of fees of $1,200 or more, six months or more
in advance. Clients seeking to terminate this service must
do so in writing.
Payment of Fees
Our advisory fees are either paid directly by the client or
disbursed to us by the qualified custodian, subject to the
client’s prior written consent. The custodian will deliver
directly to the client an account statement, at least quarterly,
showing all investment and transaction activity for the
period, including fee disbursements from the account. A
client’s investment advisory agreement may be canceled by
either party upon 30 days’ prior written notice. Upon
termination, any unearned, prepaid fees will be promptly
refunded and any earned, unpaid fees will be immediately
due and payable.
We generally require clients to authorize the direct debit of
fees from their accounts. For directly debited fees, the
custodian’s periodic statements will show each fee
deduction from the account. Clients may withdraw this
authorization for direct billing of these fees at any time by
notifying us or their custodian in writing. The client is
responsible for verifying the accuracy of the fee calculation,
as the client’s custodian will not verify the calculation.
Additional Charges
Our fees for investment advisory services are separate and
distinct from the fees and expenses charged by ETF, mutual
funds, pooled investment vehicles, broker-dealers, and
custodians retained by clients. Such fees and expenses are
described in each ETF and mutual fund’s prospectus, each
separate account manager’s Form ADV and Brochure and
Brochure Supplement or similar disclosure statement, each
pooled investment vehicle’s offering memoranda, and by
any broker-dealer or custodian retained by the client.
Clients are advised to read these materials carefully before
investing. A client may be precluded from using certain
mutual funds or separate account managers because they
may not be offered by the client's custodian.
External Compensation for the Sale of Securities to
Clients
Shepherd’s advisory professionals are compensated
primarily through a salary and bonus structure. Shepherd’s
advisory professionals may be paid sales, service or
administrative fees for the sale of mutual funds or other
investment products. Shepherd’s advisory professionals
may receive commission-based compensation for the sale
of securities and insurance products. Investment adviser
representatives, in their capacity as a Lincoln Investment
registered representative, are prohibited from earning an
advisory fee on the securities value transferred from an
advisory client’s Lincoln Investment brokerage account
unless commissions earned on such securities transactions
occurred at least a 12–18 months prior to the transfer.
With respect to Plan clients, Shepherd Financial advisors
receive fee-based compensation. Please see “Other
Financial Industry Activities & Affiliations” below for detailed
information and conflicts of interest regarding other sources
of compensation.
Important Disclosure – Custodian Investment
Programs
Please be advised that certain of the firm’s investment
adviser representatives are registered with a broker-dealer
and/or the firm is a broker-dealer or affiliated with a broker-
dealer. Under these arrangements, we can access certain
investment programs offered through the broker-dealer that
offer certain compensation and fee structures that create
conflicts of interest of which clients need to be aware. As
such, the investment adviser representative and/or the firm
may have an economic incentive to recommend the
purchase of 12b-1 or revenue share class mutual funds
offered through the broker-dealer platform rather than from
the investment adviser platform.
Please be advised that the firm utilizes certain
custodians/broker-dealers. Under these arrangements we
can access certain investment programs offered through
such custodian(s) that offer certain compensation and fee
structures that create conflicts of interest of which clients
need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian
Investment Programs: Please note that as a matter of policy
we prohibit the receipt of revenue share fees from any
mutual funds utilized for our advisory clients’
portfolios. There are certain programs in which we
participate where a client’s investment options may be
limited in certain of these programs to those mutual funds
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and/or mutual fund share classes that pay 12b-1 fees and
other revenue sharing fee payments, and the client should
be aware that the firm is not selecting from among all mutual
funds available in the marketplace when recommending
mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-
Revenue Share Class Mutual Funds: Revenue share
class/12b-1 fees are deducted from the net asset value of
the mutual fund and generally, all things being equal, cause
the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is
under no obligation to utilize such programs or mutual
funds. Although many factors will influence the type of fund
to be used, the client should discuss with their investment
adviser representative whether a share class from a
comparable mutual fund with a more favorable return to
investors is available that does not include the payment of
any 12b-1 or revenue sharing fees given the client’s
individual needs and priorities and anticipated transaction
costs. In addition, the receipt of such fees can create
conflicts of interest in instances [If registered reps of a
broker dealer: (i) where our adviser representative is also
licensed as a registered representative of a broker-dealer
and receives a portion of 12b-1 and or revenue sharing fees
as compensation – such compensation creates an incentive
for the investment adviser representative to use programs
which utilize funds that pay such additional compensation;
and (ii)] where the custodian receives the entirety of the
12b-1 and/or revenue sharing fees and takes the receipt of
such fees into consideration in terms of benefits it may elect
to provide to the firm, even though such benefits may or may
not benefit some or all of the firm clients.
Additional Disclosure Concerning Wrap Programs: To the
extent that we either sponsor or recommend wrap fee
programs, please be advised that certain wrap fee
programs may (i) allow our investment adviser
representatives to select mutual fund classes that either
have no transaction fee costs associated with them but
include embedded 12b-1 fees that lower the investor’s
return (“sometimes referred to as “A-Shares,” depending on
the mutual fund issuer), or (ii) allow the use of mutual fund
classes that have transaction fees associated with them but
do not carry embedded 12b-1 fees (sometimes referred to
as “I-Shares,” depending on the mutual fund sponsor).
Wrap fee programs offer investment services and related
transaction services for one all-inclusive fee (except as may
be described in the applicable wrap fee program brochure).
The trading costs are typically absorbed by the firm and/or
the investment representative. If a client’s account holds A-
Shares within a wrap fee program, the firm and/or its
investment adviser representative avoids paying the
transaction fees charged by other mutual fund classes,
which in effect decreases the firm’s costs and increases its
revenues from the account. Effectively, the cost is
transferred to the client from the firm in the form of a lower
rate of return on the specific mutual fund. This creates an
incentive for the firm or investment adviser representative
to utilize such funds as opposed to those funds that may be
equally appropriate for a client but do not carry the
additional cost of 12b-1 fees. As a policy matter, the firm
does not allow funds that impose 12b-1 or revenue sharing
fees on the client’s investment within its wrap fee programs.
Clients should understand and discuss with their investment
adviser representative the types of mutual fund share
classes available in the wrap fee program and the basis for
using one share class over another in accordance with their
individual circumstances and priorities.
Performance-Based Fees & Side-by-
Side Management
We do not charge performance-based fees and therefore
we have no economic incentive to manage clients’ portfolios
in any way other than what is in their best interests.