Description of Advisory Firm
WMS Advisors, LLC is registered as an Investment Adviser with the Securities and Exchange Commission. We were
founded in December of 2006. TWG-Advisor Grp, Inc., solely owned by David R. Williams, and TGM Capital, LLC, solely
owned by Thomas MacLennan, are principal owners of WMS. As of December 31, 2022, WMS manages approximately
$164,981,529 on a non-discretionary basis and $ 2,623,987 on a discretionary basis.
Types of Advisory Services
Investment Advice through Consultations
We provide advice on areas such as company sponsored retirement plans, tax favored investment strategies, retirement
projections and goal planning.
Advice on Matters Not Involving Securities
We provide advice on areas such as business management operations, business continuation, cash flow analysis, major
purchase analysis, tax planning, and related strategies.
Portfolio Monitoring and Management
We are in the business of managing individually tailored investment portfolios on a non-discretionary basis. Our firm
provides continuous advice to a client regarding the investment of client funds based on the individual needs of the client.
Through personal discussions in which goals and objectives based on a client's particular circumstances are established, we
develop a client's personal investment policy or an investment plan with asset allocation targets and create and manage a
portfolio based on that policy and allocation targets. During our data-gathering process, we determine the client’s
individual objectives, time horizons, risk tolerance, and liquidity needs. We may also review and discuss a client’s prior
investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the client (e.g., maximum capital appreciation, growth, income,
or growth and income) as well as tax considerations. Clients may impose reasonable restrictions on investing in certain
securities, types of securities, or industry sectors. Fees pertaining to this service are outlined in Item 5 of this brochure.
Financial Planning
Financial planning is a comprehensive evaluation of a client’s current and future financial state by using currently known
variables to predict future cash flows, asset values and withdrawal plans. The key defining aspect of financial planning is
that through the financial planning process, all questions, information and analyses will be considered as they impact and
are impacted by the entire financial and life situation of the client. Clients purchasing this service will receive a written or
an electronic report, providing the client with a detailed financial plan designed to achieve his or her stated financial goals
and objectives.
The client is under no obligation to act upon our recommendations. If the client elects to act on any of the recommendations,
the client is under no obligation to affect the transactions through our firm.
In general, the financial plan will address any or all of the following areas of concern. The client and advisor will work
together to select the specific areas to cover. These areas may include, but are not limited to, the following:
• Cash Flow and Debt Management:
We will conduct a review of your income and expenses to determine your
current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce
expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on factors
such as the interest rate of the debt and any income tax ramifications. We may also recommend what we believe to
be an appropriate cash reserve that should be considered for emergencies and other financial goals, along with a
review of accounts (such as money market funds) for such reserves, plus strategies to save desired amounts.
• College Savings: Includes projecting the amount that may be needed to achieve college or other post-secondary
education funding goals, along with advice on ways to save the desired amount. Recommendations as to savings
strategies are included, and, if needed, we will review your financial picture as it relates to eligibility for financial
aid or other implications.
• Financial Goals: We will help identify financial goals and develop a plan to reach them. We will identify areas to
accomplish, what resources are needed to make it happen, how much time is needed to reach the goal, and how
much budgeting is required for the goal.
• Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care, liability,
home and automobile.
• Retirement Planning: Our retirement planning services typically include projections of the likelihood of achieving
your financial goals, typically focusing on financial independence as the primary objective. For situations where
projections show less than the desired results, we may make recommendations, including those that may impact
the original projections by adjusting certain variables (e.g., working longer, saving more, spending less, taking more
risk with investments).
For those near retirement or already retired, advice may be given on appropriate distribution strategies to minimize
the likelihood of running out of money or having to adversely alter spending during your retirement years.
• Risk Management: A risk management review includes an analysis of exposure to major risks that could have a
significantly adverse effect on your financial picture, such as premature death, disability, property and casualty
losses, or the need for long-term care planning. Advice may be provided on ways to minimize such risks and about
weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not
purchasing insurance (“self-insuring”).
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client plans and their implementation are
dependent upon a client’s New Account Form, Risk Tolerance Questionnaire and Investment Policy Statement, which
outlines each client’s current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific
plan to aid in the selection of a portfolio that matches restrictions, needs, and targets.
Wrap Fee Programs
We do not participate in wrap fee programs.
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