IAMS Wealth Management, LLC (“IAMS Wealth” and/or “the firm”) is a limited liability company
organized in the State of Nebraska. Steve Michael Murray, Charles Michael Heuring, Charles Richard
Heuring, and Michael Gregory Hansen are the principal owners of the firm. IAMS Wealth has been
offering investment advisory services since 2016.
The following paragraphs describe our services and fees. You may see the term Associated Person
throughout this Brochure. As used in this Brochure, this term refers to anyone from our firm who is an
officer, employee, and all individuals providing investment advice on behalf of our firm. Where
required, such persons are properly licensed or registered as investment adviser representatives.
Portfolio Management Services
IAMS Wealth offers discretionary portfolio management services. Discretionary portfolio
management means that we choose the broker-dealer/custodian to be used, and we make
investment decisions and place buy or sell orders in your account without contacting you to receive
your advance permission. If you wish, you may limit our discretionary authority by, for example,
setting a limit on the type of securities that can be purchased for your account. All restrictions or
guidelines must be provided in writing. Our investment advice is tailored to meet our clients’ needs
and investment objectives. If you decide to hire our firm to assist you with the management of your
portfolio, an Associated Person of IAMS Wealth will meet with you and gather information about your
financial situation, investment objectives, and any reasonable restrictions you would like to impose
on the management of the account. The information we gather will help us implement an asset
allocation strategy that will be specific to your needs and goals.
Selection of Other Advisers
Currently, our asset allocation and advisory services are offered in conjunction with a sub-adviser,
Fusion Capital Management (CRD#156549). The sub-adviser assists our firm with back-office support,
trading, report preparation, and billing calculation.
We use model portfolios developed by us or through models created and managed by other
registered investment advisers (collectively “other advisers”). These other advisers are responsible for
the research and security selection, and IAMS Wealth and/or our subadvisor, Fusion Capital
Management, are responsible for the supervision of the account and implementation of transactions.
Clients will receive relevant information about the model portfolios in the form of fact sheets.
Disclosure information regarding relevant other advisers is available on the SEC’s public disclosure
site,
www.adviserinfor.sec.gov.
At this time, the portfolio models are provided by:
• Fusion Capital Management (CRD #156549)
• Brookmont Capital Management, LLC (CRD #145475)
• Optimus Advisory Group (CRD #111239)
• First Trust Advisors LP (CRD #107027)
• Wisdom Tree Asset Management, Inc. (CRD #139684)
• State Street Global Advisors Funds Distributors, LLC (CRD #30107)
• ZEGA Financial, LLC. (CRD #156803), among others.
Accounts are managed to diversify clients’ investments and may include various types of securities
such as equity securities, Exchange Traded Funds (ETFs), corporate debt securities, commercial paper,
certificates of deposit, municipal securities, investment company products, and U.S. Government
securities. Other types of investments may also be recommended where such investments are
appropriate based on the client’s stated goals and objectives.
Investments and allocations are determined and based on the client's predefined objectives, risk
tolerance, time horizon, financial horizon, financial information, and other various suitability factors.
Further restrictions and guidelines imposed by clients may affect the composition and performance of
a client’s portfolio. For these reasons, the performance of the portfolio may not be identical to the
average client of IAMS Wealth. On an ongoing basis, IAMS Wealth reviews the client’s financial
circumstances and investment objectives and instructs the sub-adviser to make the necessary
adjustments to the client’s portfolio to achieve the desired results.
Clients are required to provide the firm with prompt notice of any changes in their personal financial
circumstances, investment objectives, goals, and risk tolerance. IAMS Wealth will contact clients at
least annually to determine whether there have been any changes in a client's personal financial
circumstances, investment objectives, and risk tolerance.
Referrals to Third Party Investment Advisers
Additionally, from time to time, we may recommend that you use the services of or specific programs
offered through a third-party investment adviser ("TPIA") to manage your entire, or a portion of your,
investment portfolio. All TPIAs recommended by our firm must either be registered as investment
advisers or exempt from registration requirements in applicable jurisdictions. After gathering
information about your financial situation and objectives, we will recommend that you engage a
specific TPIA or investment program. Factors that we take into consideration when making our
recommendation(s) include, but are not limited to, the following: the TPIA’s performance, methods of
analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. We
will monitor the TPIA’s performance to ensure its management and investment style remain aligned
with your investment goals and objectives.
The TPIA will actively manage your portfolio and will assume discretionary investment authority over
your account. The TPIA(s) may use one or more model portfolios to manage your account. We will
assume discretionary authority to reallocate your assets, where we deem such action to be
appropriate.
You will be required to sign an agreement directly with the recommended TPIA. You may terminate
your advisory relationship with the TPIA according to the terms of your agreement with the TPIA. You
should review each TPIA’s disclosure brochure and advisory agreement for specific information on
how you may terminate your advisory relationship with the TPIA and how you may receive a refund, if
applicable. You should contact the TPIA directly for questions regarding your advisory agreement with
the TPIA.
Typically, fees charged by recommended TPIAs are payable quarterly or monthly. If we recommend a
TPIA that charges fees in advance, the TPIA will prorate the fee in accordance with the advisory
agreement between you and the TPIA; and, any pre-paid, unearned fees, including any portion paid to
us, will be promptly refunded to you.
Prior to the client entering into a management agreement with a TPIA, the TPIA fees, including the
portion of the fee that will be paid to IAMS Wealth, will be fully disclosed. Lower fees for comparable
services may be available from other sources.
ERISA Plan Services
IAMS Wealth offers certain advisory services to specifically designated retirement plans (“Plan”)
qualified under Section 401(a) of the Internal Revenue Code of 1986, as amended and the Plan
Sponsor (the “client”) as the responsible plan fiduciary under the Employee Retirement Income
Security Act (“ERISA”). In performing the following services, IAMS Wealth will act as an investment
adviser to the plan and as a fiduciary to the extent defined by ERISA Section 3(21).
As a 3(21) investment fiduciary, IAMS Wealth provides certain services to the client on a non-
discretionary basis as agreed upon between the client and IAMS Wealth. The client will be the
responsible plan fiduciary for the control and/or management of the assets of the Plan, and for the
selection and monitoring of service providers for the Plan, in accordance with the requirements of
ERISA. The client will retain ultimate decision-making authority for investments and may
accept or
reject any recommendations made by IAMS Wealth.
Fiduciary services may include one or more of the following:
• Reviewing and providing recommendations to the investment policy statement (“IPS”).
• Assisting the client with recommendations regarding menu diversification, and non-
discretionary model portfolios.
• Meeting with the client periodically to discuss the reports and the investment decisions and
make recommendations.
• Assisting in monitoring investment options by preparing quarterly and annual reports that
document investment performance, consistency of fund management, and conformance to
any guidelines set forth in the Plan and notifying the client of any recommendations.
• Performing an analysis of the fees and expenses associated with the investments and the
service providers, and recommending changes when warranted.
• Providing recommendations and guidance regarding a Qualified Default Investment
Alternative (“QDIA”).
Non-fiduciary services may include one or more of the following:
• On a mutually agreeable schedule, IAMS Wealth will assist in the education of the participants
in the Plan, about general investment principals and the investment alternatives available
under the Plan. Our assistance with general investment education shall be consistent with
and within the scope of the definition of investment education provided by the Department
of Labor.
• Upon a mutually agreeable date(s), IAMS Wealth will assist in the group enrollment meetings
and discuss retirement plan participation among employees and investment and financial
understanding by the employees.
Other services may be provided as agreed upon in writing between the client and IAMS Wealth. The
agreed upon services and fees will be set forth in the advisory agreement between the client and
IAMS Wealth.
Wrap Fee Programs
IAMS Wealth does not sponsor or manage any wrap fee programs. However, recommended TPIAs
may offer wrapped and/or non-wrapped pricing options. Wrap pricing structures typically allow the
client to pay an all-inclusive fee for management, brokerage, clearance, custody, and administrative
services. Otherwise, transaction costs may also be charged by the account custodian for the execution
and clearance of advisory transactions directed by such TPIAs. A complete description of the
programs and services provided, the amount of total fees, the payment structure, termination
provisions, and other aspects of each program are detailed and disclosed in the TPIA’s Form ADV Part
2A or equivalent disclosure documents.
Financial Planning Services
We offer broad based financial planning services regarding the management of financial resources
based on an analysis of the client’s individual needs. We will meet with you to gather information
about your financial circumstances and objectives. Once we collect and analyze the documentation
and information you provide, we work with you to develop a financial plan designed to help you
achieve your financial goals and objectives. In this way, IAMS Wealth assists the client in developing a
strategy for the management of income, assets, and liabilities. In general, financial planning services
may include any one or all of the following:
• Cash Flow Analysis – Assessment of a client’s present financial situation by collecting
information regarding net worth and cash flow statements, tax returns, insurance policies,
investment portfolios, pension plans, employee benefit statements, etc. The firm advises on
ways to reduce risk and coordinate and organize records and estate information.
• Retirement Analysis – Identification of a client’s long-term financial and personal goals and
objectives includes advice for accumulating wealth for retirement income or appropriate
distribution of assets following retirement. Tax consequences and implications are identified
and evaluated.
• Portfolio Analysis/Investment Planning – We provide investment alternatives, including asset
allocation, and effect on a client’s portfolio. We evaluate the economic and tax characteristics
of existing investments as well as their suitability for a client’s objectives. We identify and
evaluate tax consequences and their implications.
• Insurance Analysis – Includes risk management associated with advisory recommendations
based on a combination of insurance types to meet a client’s needs, e.g., life, health,
disability, and long-term care insurance. This will necessitate an analysis of the cash needs of
the family at death, the income needs of surviving dependents, and disability income analysis.
• Education Savings Analysis – Alternatives and strategies with respect to the complete or
partial funding of college or other post-secondary education.
• Estate Analysis – We provide advice with respect to property ownership, distribution
strategies, estate tax reduction, and tax payment techniques.
Financial plans are based on a client’s financial situation based on the information provided to the
firm. The recommendations and solutions are designed to achieve the client’s desired goals, subject
to periodic evaluation of the financial plan, which may require revision to meet changing
circumstances. We should be notified promptly of any change to a client’s financial situation, goals,
objectives, or needs.
Clients can also request financial planning services that cover a specific area, such as retirement,
estate planning, or asset allocation analysis. We offer consultative services where we set an
appointment to meet with you for financial planning advice for an hourly fee. You may choose to
accept or reject our recommendations. If you decide to proceed with our recommendations, you may
do so either through our investment advisory services or by using the advisory/brokerage firm of your
choice.
In some cases, our recommendations may involve the purchase of insurance products. IAMS Wealth is
affiliated with Insurance Agency Marketing Services, Inc., a licensed insurance agency, through
common ownership and control. Investment Adviser Representatives of IAMS Wealth may also be
licensed insurance agents. Insurance Agency Marketing Services, Inc. and our dually licensed
Investment Adviser Representatives can effect transactions in insurance products and earn
commission-based compensation for these activities. Clients should be aware that a conflict of
interest is inherent in such an arrangement. Clients are instructed that the fees paid to the firm for
advisory services are separate and distinct from the commissions earned by Insurance Agency
Marketing Services, Inc. and our dually licensed Investment Adviser Representatives. Clients of IAMS
Wealth are not required to purchase insurance products from Insurance Agency Marketing Services,
Inc. or the firm’s dually licensed Investment Adviser Representatives and can purchase insurance
products from any insurance agency and agent of their choice.
Note: Information related to tax and legal consequences that is provided as part of the financial plan is for
informative purposes only. Clients are instructed to contact their tax or legal advisers for personalized advice.
Assets Under Management
As of January 11, 2024, we had approximately $213,238,892 in discretionary assets under
management and no assets under management on a non-discretionary basis.
Investment Adviser Representatives Co-Branding
Our firm offers services through our network of investment adviser representatives (“Adviser
Representatives” or “IARs”). IARs may have their own legal business entities whose trade names and
logos are used for marketing purposes and may appear on marketing materials or client statements.
The Client should understand that the businesses are legal entities of the IAR and not of our firm,
IAMS Wealth. The IARs are under the supervision of our firm, IAMS Wealth, and the advisory services
of the IAR are provided through our firm, IAMS Wealth. For additional information, please ask your
IAR.