Section A.
THE COMPANY
Chronos is organized as a limited liability company under the laws of the state of Florida.
Chronos is headquartered in Miami, Florida and has been in business since 2016.
OWNERSHIP
Chronos is owned by Ernesto Bruna and Patricio Filippi.
Section B.
TYPES OF ADVISORY SERVICES
Chronos is an independent multi-family office advisor. Chronos provides nondiscretionary
investment advisory services regarding securities and non-securities holdings primarily to
high net-worth and ultra-high net worth individuals and families, businesses entities and
institutional clients (collectively “Clients”). Chronos may also provide discretionary
investment management services regarding securities and non-securities to Clients, though
it does not anticipate a significant volume of such activity. We are held to a fiduciary
standard that covers our entire investment advisory relationship with you. For example, we
are required to monitor your portfolio, investment strategy and investments on an ongoing
basis. We must identify and eliminate conflicts of interest. Or tell you about them in a way
you can understand, so that you can decide whether or not to agree to them.
Section C.
OVERVIEW OF ADVISORY SERVICES
Advisory Services
Given the customized nature of Chronos’ services, the processes described below are not
required for every Client account. Furthermore, it is not anticipated that accounts having
identical or substantially similar investment objectives will necessarily have identical or
substantially similar investment portfolios. Different investment portfolios can be expected
as the result of several factors, including, without limitation, the following:
• Pre-existing (or “legacy”) portfolio exposures;
• Regulatory constraints that apply to certain accounts but not to others;
• Investment constraints imposed by the Client; and
• The amount of cash available for investment at certain times
As a result of factors such as these, accounts may have a different investment portfolio and,
resultantly, different performance results, from other accounts even though the accounts
have substantially similar investment objectives. In addition, there may be circumstances
when one account will sell a security while another account may purchase the security on
the same day.
In the event Chronos acts in a discretionary advisory capacity, Chronos will have discretion
to determine the type and amount of securities to be purchased or sold for a Client. Such
discretion is to be exercised in a manner consistent with the Client’s stated investment
objectives as outlined in the Client’s Investment Advisory Agreement.
For some Clients, Chronos provides investment supervisory services using unaffiliated
investment managers and pooled investment vehicles including, but not limited to,
domestic limited partnerships and hedge funds. Chronos will generally only recommend
investment managers, pooled investment vehicles and other investment products that are
in the Client’s best interests and the respective custodian’s approved product list. A due
diligence and evaluation process is used to evaluate investment managers and funds,
employing both quantitative and qualitative techniques to identify the managers we feel
are best qualified to meet our clients’ objectives. We will not assume discretionary
authority to hire and fire manager(s) and/or reallocate your assets to other managers unless
you provide prior authorization to do so. To the extent Clients invest directly or indirectly
in funds, limited partnerships, or similar investment vehicles, the managers of such funds
will have their own investment practices, and those independent investment practices will
be described in each managers’ Form ADV disclosure documents, Form CRS, or the funds’
offering documents.
With regard to its non-discretionary portfolio management services, Chronos’
specialization is not in one given instrument or asset class, but rather in the ongoing process
of assessing Client objectives, developing an appropriate asset allocation to best achieve
those objectives, and modifying that allocation when risks/opportunities are present, and
evaluating investment managers and assessing where it is most appropriate to use active or
passive strategies. Non-discretionary portfolio management services require Chronos to
obtain the Client’s specific consent to each transaction, while discretionary services do not.
Non-discretionary Clients in all cases make the final decisions regarding transactions, even
in cases where Chronos facilitates the communication with their custodians or other
financial entities. Accordingly, non-discretionary Clients may forego a particular
recommended transaction, or a particular transaction may be delayed, if Chronos cannot
obtain the Client’s prior consent.
Chronos’ advisory team is primarily responsible for advising on asset allocation, portfolio
recommendations, investment strategies and tailored solutions on behalf of its clients. The
Client services include financial planning concepts with those of investment management.
The advisory process typically encompasses the following steps:
1. Listen to the Client and
Understand the Asset Base: Chronos works closely with
the Client to understand, among other things, the following:
a. Family priorities;
b. The Client’s current assets and liabilities, portfolio structure and asset
allocation;
c. Income and liquidity needs;
d. Family structure; and
e. Estate planning strategies and structures
2. Design the Portfolio: Chronos advises Clients by creating a portfolio that uses the
Client’s long-term goals to balance risk and return. Chronos may assist with
development of an Investment Policy Statement. At some point during this stage, we
may use third-party software to obtain and chart various statistics for differing time
periods, asset allocation structures, and potential capital market environments.
Designing the portfolio is a multi-faceted task, which can include (among other
elements) an understanding and articulation of the following:
a. Asset allocation (at multiple levels);
b. Asset location (e.g., selecting the appropriate accounts for specific
investments); and,
c. Client-imposed constraints (e.g., avoiding certain stocks or sectors), including
unmanaged assets
3. Execute the Investment Advisory Agreement: Chronos primarily advises its clients
in portfolio construction, asset allocation and implementation strategies. Chronos
endeavors to select the investment strategies in each asset class to achieve the
Client’s strategic portfolio.
4. Review, Monitor and Report on the Portfolio: Chronos monitors Client accounts on
an ongoing basis and provides regular and comprehensive investment composition
reports. When appropriate, Chronos will recommend subsequent modifications to
the portfolio (e.g., manager changes, tactical asset allocation tilts).
Chronos provides the following services:
• Supervisory oversight of the Client’s investment portfolios held at various financial
institutions and managed by the Client’s financial advisors, brokers, private
bankers, or portfolio managers (collectively “Financial Intermediaries”);
• Communicating to the Financial Intermediaries the Client’s objectives and any
Client imposed constraints or limitations;
• Negotiating agreements commissions, fees, and volume discounts, as applicable,
between the Client and the Financial Intermediaries and custodian(s);
• Reviewing existing Financial Intermediary and custody arrangements and if
appropriate, identifying new Financial Intermediaries to manage the Client’s
investment portfolios, or new Qualified Custodians, as defined under Rule 206(4)-
2 of the Investment Advisers Act of 1940, (“Advisers Act”), to hold client’s assets.
Family Office Services
Chronos’ family office services may be comprehensive or limited in scope. Chronos is
flexible in creating customized service solutions, which may include some (or all), of the
following:
1. Personal Accounting and Banking: Chronos can manage a Client’s personal
accounting and banking activities, such as cash flow forecasts and credit
facilities.
2. Strategic Philanthropy: Chronos can help Clients achieve philanthropic goals
by coordinating with the Clients’ philanthropy advisors regarding such issues
as optimal funding strategies, the establishment of gifting plans, and grant-
making administration.
3. Estate Planning and Trust Services: Chronos can work with a Client’s estate
planning attorney to coordinate, implement, manage, and report on trusts and
estate plans.
4. Real Asset Management: Chronos can manage activities associated with large
assets (e.g., real estate, boats, airplanes), including entity creation (as
necessary), human resource management, and budgeting.
5. Consolidated Reporting: Chronos consolidates information received from
custodians and other sources and presents it to the Client in a user-friendly
format.
6. Family Governance: Chronos can assist in the creation of a family succession
plan and in the creation and maintenance of a family communication process
and governance system. This process may also include, as necessary, family
meeting facilitation and participation in the family’s investment committee or
providing next generation education and guidance. However, Chronos does not
provide legal services.
7. Lifestyle Planning: Chronos can help with creation and on-going monitoring
of a customized, goals-based financial plan, including capital sufficiency
analysis, assistance with the acquisition and financing of lifestyle assets, and
certain banking and other financial services.
Execute Custom Analysis/Projects
Chronos may provide other services related to the evaluation and management of
investment programs and strategies, as requested by a client. Such services are customized
such that there is no standardized analysis or project service. These customized services
may include but are certainly not limited to cash flow management and financing
alternatives, among others.
Section D.
WRAP FEE PROGRAMS
Chronos does not participate in wrap fee programs.
Section E.
ASSETS UNDER MANAGEMENT
As of February 29, 2024, Chronos managed assets of USD 174,418,328 million in non-
discretionary regulatory assets under management.