FCA offers a variety of advisory services, which include financial planning and consulting, and/or
investment management services to various types of clients, including individuals, high net worth clients,
trusts, and charitable organizations. Prior to FCA rendering any of the foregoing advisory services,
clients are required to enter into one or more written agreements with FCA setting forth the relevant
terms and conditions of the advisory relationship (the “Advisory Agreement”).
FCA also serves as the sponsor and investment adviser to proprietary pooled special purpose vehicles.
Mr. Hersch is the majority owner and serves as FCA’s Chief Executive Officer, Managing Member, and
Chief Compliance Officer.
As of December 31, 2023, FCA had $427,315,496 in assets under management; $8,821,968 of which
was managed on a discretionary basis and $418,493,528 of which was managed on a non-discretionary
basis. In addition, as of December 31, 2023, FCA had $6,910,191in assets under advisement where the
firm is performing investment consulting services.
While this Brochure generally describes the business of FCA, certain sections also discuss the activities of
the Firm’s officers, partners, directors (or other persons occupying a similar status or performing similar
functions), employees or any other person who provides investment advice on FCA’s behalf and is subject
to the Firm’s supervision or control (collectively, “Supervised Persons”).
Financial Planning and Consulting Services
FCA offers clients a broad range of financial planning and consulting services, which includes any or all
of the following functions:
Business Planning
Cash Flow Forecasting
Trust and Estate Planning
Financial Reporting
Investment Consulting
Insurance Planning
Retirement Planning
Risk Management
Charitable Giving
Distribution Planning
Portfolio Construction
Manager Due Diligence
These services are typically rendered in conjunction with investment portfolio management as part of a
comprehensive wealth management engagement (described in more detail below).
Importantly, clients retain absolute discretion over all decisions regarding implementation of any
recommendations provided by any FCA representative, including Mr. Hersch, and are under no obligation to
act upon any such recommendations. Please refer to Items 5 and 10 below for further information.
Clients are advised that it remains their responsibility to promptly notify the Firm of any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating, or revising FCA’s
recommendations and/or services.
Wealth Management Services
FCA provides clients with wealth management services which include a broad range of comprehensive
financial planning and consulting services as well as discretionary and/or non-discretionary management
of investment portfolios.
FCA generally allocates client assets among various mutual funds, exchange-traded funds (“ETFs”),
individual debt and equity securities, liquid alternative securities, options on equity securities, and
independent investment managers (“Independent Managers”) in accordance with their stated investment
objectives, and with respect to certain eligible clients, From time to time, FCA recommends investments
in privately placed securities, which can include debt, equity and/or interests in pooled investment vehicles
such as hedge funds, private equity funds, venture capital funds, direct lending funds, and real estate funds
as well as direct investments into privately held companies.
Where appropriate, the Firm also provides advice about any type of legacy position or other investments held
in client portfolios. Clients may engage FCA to manage and/or advise on certain investment products that
are not maintained at FCA’s primary custodian. At the client’s request, FCA will include these
investments in its quarterly
investment reports provided to clients.
FCA tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives.
FCA consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon,
liquidity constraints and other related factors relevant to the management of their portfolios. Clients are
advised to promptly notify FCA if there are changes in their financial situation or if they wish to place any
limitations on the management of their portfolios. FCA is not required to verify any information received
from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly
authorized to rely on such information while providing advisory services to clients.
Clients may impose reasonable restrictions or mandates on the management of their accounts if FCA
determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts.
FCA Special Purpose Vehicles
FCA sponsors two special purpose vehicles – Florence Capital SPV VII, LLC (“FCA SPV VII”) and
Florence Capital SPV VIII, LLC (together, the “SPVs”). As the sponsor of the SPVs, FCA works with
the SPV administrator in making the various recommendations and decisions with respect to the SPVs
and their operations, including, among other things, the approval of any new subscriptions, the sourcing,
acquisition, and disposition of the underlying investments and other fund assets.
As the investment adviser of the SPVs, FCA is responsible for the day-to-day management of the funds’
invested assets based on the funds’ respective investment objectives as outlined in the private placement
memorandum and other governing documents (the “SPV Offering Documents”). Each of the SPVs was
formed to hold a single private investment.
In addition to the services for the SPVs outlined above, Mr. Hersch has been appointed to serve as a
board member for the FCA SPV VII portfolio company. Please refer to Item 10 below for further
information.
Please also refer to Form ADV Part 1, Schedule A for Item 7.B for further information specific to the
SPVs.
Use of Independent Managers
As mentioned above, FCA will, from time to time, recommend certain Independent Managers to actively
manage a portion of its clients’ assets. The specific terms and conditions under which a client engages an
Independent Manager will be set forth in a separate written agreement with the designated Independent
Manager. In addition to this Brochure, clients will also receive the written disclosure documents of the
respective Independent Managers engaged to manage their assets.
FCA evaluates a variety of information about Independent Managers, which usually includes, but is not
limited to the Independent Managers’ public disclosure documents, materials supplied by the Independent
Managers themselves and other third-party analyses it believes are reputable. To the extent possible, the
Firm seeks to assess the Independent Managers’ investment strategies, past performance, and risk results
in relation to its clients’ individual portfolio allocations and risk exposure. FCA also takes into
consideration each Independent Manager’s specific investment strategy, investment process, the quality of
its executive management, historical returns, current positioning, reputation, financial strength, reporting,
pricing and research capabilities, among other factors.
On an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers. FCA seeks to ensure the Independent Managers’ strategies and target allocations remain aligned
with its clients’ investment objectives and overall best interests.