Description of Services and Fees
Boon Capital Advisors LLC is a registered investment advisor based in Northbrook, Illinois. We are organized as a
Delaware limited liability company and have been providing investment advisory services since 2013. Daniel Borstein is
our sole Manager, Member, and Chief Compliance Officer.
The following paragraphs describe our services and fees. Please refer to the description of each investment advisory service
listed below for information on how we tailor our advisory services to your individual needs. Also, you may see the term
“Associated Person” throughout this Brochure. As used in this Brochure, our associated person is our Member and the
sole individual providing investment advice on behalf of our firm, Daniel Borstein (“Mr. Borstein”). At this time, Mr.
Borstein is the only associated person of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services to our clients and prospective clients. Our
investment advice is tailored to meet our clients’ needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance, and other relevant
information (the “suitability information”) at the beginning of our advisory relationship. After discovering what matters to
our clients, we will use the suitability information gathered from our initial meeting to develop a strategy that enables our
firm to give you continuous and focused investment advice and/or to make investments on your behalf. As part of our
services, we may customize an investment portfolio for you in accordance with your risk tolerance and investing objectives.
We may also invest your assets using a predefined strategy, or we may invest your assets according to one or more model
portfolios developed by our firm. Model portfolios range from aggressive growth to conservative asset allocation. All
portfolios maintain diversified asset classes and are evaluated regularly to make sure they stay within their specified
objectives and appropriate risk. Once we construct an investment portfolio for you, or select a model
portfolio, we will
monitor your portfolio’s performance on an ongoing basis, and will rebalance the portfolio as required by changes in market
conditions and in your financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm discretionary
authority to manage your account. Discretionary authorization will allow our firm to determine the specific securities, and
the amount of securities, to be purchased or sold, the broker-dealer to be used, and the commission rates to be paid for your
account without your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm, a power of attorney, or trading authorization forms. You may limit our
discretionary authority (for example, limiting the types of securities that can be purchased for your account) by providing
our firm with your restrictions and guidelines in writing. If you enter into non-discretionary arrangements with our firm,
we will review your objectives and limitations, and recommend potential investments. We will not, however, execute any
transactions on your behalf, nor will we maintain custody of any non-discretionary client’s assets.
Types of Investments
We primarily offer advice on equity securities, options, bonds, exchange traded funds (“ETFs”), and on occasion, privately
offered securities. We may also advise you on warrants, corporate debt securities, investment company securities (variable
life insurance, variable annuities, and mutual fund shares), commercial paper, certificates of deposit, municipal securities,
U.S. Government securities, options contracts on securities, and interest in partnerships investing in real estate.
You may request that we refrain from investing in particular securities or certain types of securities. You must provide these
restrictions to our firm in writing.
Assets Under Management
As of December 31, 2023, we managed a total of $146,889,352 in discretionary assets under management. We do not
current manage assets on a non-discretionary basis.
Wrap Fee Programs
We do not participate in wrap fee programs.