Adviser Profile

As of Date 04/01/2026
Registration SEC, Approved, 03/27/2026
Other registrations (4)
Former registrations

LA CROSSE FINANCIAL PLANNING INC.

ADV Location ONALASKA, WI, United States
Contact Info (60 xxxxxxx
Websites
AUM* 175,656,748
of that, discretionary 163,435,889
Number of Employees 5
of those in investment advisory functions 5
Private Fund GAV* 0
Avg Account Size 153,145
% High Net Worth 12.31%
SMA’s No
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

163M 140M 117M 93M 70M 47M 23M
2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees