Outwing Private Wealth Management (“Outwing”) is an SEC registered investment advisor firm
that was organized in April 2020.
The principal owner of Outwing Private Wealth Management is Adam J. Coons, Managing
Member.
Advisory Services
Outwing Private Wealth Management’s (“Outwing” or “Advisor”) principal service is providing
fee-based investment advisory services and financial planning services. The Advisor practices
custom management of portfolios, on a discretionary basis, according to the client’s objectives.
The Advisor’s primary approach is to use a tactical allocation strategy aimed at reducing risk and
increasing performance. The Advisor may use exchange listed securities, corporate debt securities,
municipal securities, variable life insurance, variable annuities, mutual funds, United States
government securities, and options on securities to accomplish this objective. The Advisor
measures and selects mutual funds by using various criteria, such as the fund manager’s tenure,
and/or overall career performance. The Advisor may recommend, on occasion, redistributing
investment allocations to diversify the portfolio to reduce risk and increase performance. The
Advisor may recommend specific stocks to increase sector weighting and/or dividend potential.
The Advisor may recommend employing cash positions as a possible hedge against market
movement which may adversely affect the portfolio. The Advisor may recommend selling
positions for reasons that include, but are not limited to, harvesting capital gains or losses, business
or sector risk exposure to a specific security or class of securities, overvaluation or overweighting
of the position(s) in the portfolio, change in risk tolerance of client, or any risk deemed
unacceptable for the client’s risk tolerance.
Selection of Other Advisors
Outwing may recommend and refer clients to unaffiliated money managers or investment advisors
through Managed Account programs sponsored by a third-party provider. In these arrangements,
the client will then enter into a program and investment advisory agreement with the program
sponsor and sub-advisors. Outwing will assist and advise the client in establishing investment
objectives for the sub-advisors and continue to provide oversight of the client account and ongoing
monitoring of the activities of the sub-advisors. The sub-advisors will develop an investment
strategy to meet those objectives by identifying appropriate
investments and monitoring such
investments. In consideration for such services, the program sponsor will charge a program fee
that includes the investment advisory fee of the sub-advisors, the administration of the program
and trading, clearance and settlement costs. The program sponsor will add Outwing's investment
advisory fee (described below in Item 5) and will deduct the overall fee from the client account
quarterly in advance based on the fair market value at the beginning of the quarter. The asset-
based program fee is tiered and varies depending on the size of the account, the asset class of the
underlying securities and the sub-advisor selected.
Outwing will ensure that all third party money managers recommended to clients will be either an
investment advisor registered with the SEC or applicable state securities regulators, or exempt
from such registrations. The client, prior to entering into an agreement with a third party money
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manager selected by Outwing, will be provided with that manager’s Brochure. In addition,
Outwing and its client will agree in writing that the client’s account will be managed by that
selected third party money manager on a discretionary basis.
Financial Planning
In addition to investment supervisory services, Outwing may provide financial planning services
to some of its clients. The Advisor’s financial planning services may include recommendations
for portfolio customization based on the client’s investment objectives, goals and financial
situation, recommendations relating to investment strategies as well as tailored investment advice.
Financial planning may also include non-investment advice such as developing strategies to
achieve retirement or other financial goals, tax optimization strategies, cash flow and budgeting
analysis and recommendations, financing and financial education, estate planning, and asset
protection strategies.
Outwing will tailor its advisory services to its client’s individual needs based on meetings and
conversations with the client. If clients wish to impose certain restrictions on investing in certain
securities or types of securities, the Advisor will address those restrictions with the client to have
a clear understanding of the client’s requirements.
Outwing does not provide portfolio management services to wrap fee programs.
As of December 31, 2023, Outwing had $3,120,000 in discretionary and $163,334,000 in non-
discretionary client assets under management.