Mountain View Strategic Wealth, LLC (“the Firm,” "we", "our," or "us") is a fee-based registered
investment adviser based in Hopewell Junction, New York. The Firm is organized as a limited
liability company under the laws of the State of New York. The Firm provides portfolio
management and financial planning for individuals, families, retirement plans, corporations, and
trusts.
John S. Morgan, AIF®, APMA® is the Managing Principal, President, Chief Investment Officer,
and Chief Compliance Officer of the Firm and has served in those roles since 2018; the
Registered Investment Advisor was formed in 2010. As of December 31, 2023, Mountain View
Strategic Wealth, LLC had $42,602,479 in assets under management, $42,602,479 of which
was managed on a discretionary basis.
Mountain View Strategic Wealth, LLC is committed to helping clients ("you", "your," or "client")
build, manage, and preserve wealth, and to provide assistance to clients to help achieve their
stated financial goals and investment objectives. We offer a variety of advisory services, which
include financial planning, financial consulting, and investment management services. Prior to
the Firm rendering any of the foregoing advisory services, clients are required to enter into one
or more written agreements with Mountain View Strategic Wealth, LLC setting forth the relevant
terms and conditions of the advisory relationship (the “Advisory Agreement”).
While this brochure generally describes the business of Mountain View Strategic Wealth, LLC,
certain sections also discuss the activities of its Supervised Persons, which refer to the Firm’s
officers, partners, directors (or other persons occupying a similar status or performing similar
functions), employees, independent contractors or any other person who provides investment
advice on Mountain View Strategic Wealth’s behalf and is subject to the Firm’s supervision or
control.
This independent financial adviser provides wealth management services by incorporating
financial planning, investment portfolio management, insurance planning, and estate planning.
The combination of industry experience and comprehensive research allows the firm to provide
quality advisory services to our clients tailored to their individual needs and circumstances.
Investment Management Services
Mountain View Strategic Wealth, LLC manages client investment portfolios on a discretionary
basis; at the firm’s discretion, we may accept non-discretionary accounts. The Firm primarily
allocates client assets among various exchange traded funds (ETFs), mutual funds, and
individual debt and equity securities in accordance with their stated investment objectives.
Where appropriate, the Firm may also provide advice about any type of legacy position or other
investment held in client portfolios. Clients may engage us to manage and/or advise on certain
investment products that are not maintained at their primary custodian, such as variable life
insurance, variable annuity contracts, assets held in employer sponsored retirement plans, and
qualified tuition plans (i.e., 529 plans). In these situations, Mountain View Strategic Wealth, LLC
directs or recommends the allocation of client assets among the various investment options
available within the product. These assets are generally maintained at the underwriting
insurance company, or the custodian designated by the product’s provider.
Mountain View Strategic Wealth, LLC typically begins its investment management services by
building a client profile or similar document that provides questions regarding a client’s time
horizon, long-term goals and expectations, and short-term risk attitudes. This will help clients
identify their most comfortable style of management. Clients may also indicate any special
instructions or limits in managing assets. Those instructions must be in writing.
Through continuous monitoring of asset class segments’ return and risk factors, the Firm may
change portfolio asset mixes in an effort to help meet objectives. The specific percentages
allocated to each asset class may vary due to the nature of asset performance and/or the
strategy selected. It is the Firm’s intent to maintain risk exposure commensurate with each
client’s objectives by using the various investment portfolio choices available under the strategy
selected by that client.
Mountain View Strategic Wealth, LLC tailors advisory services to meet the needs of individual
clients and seeks to ensure, on a continuous basis, that client portfolios are managed in a
manner consistent with those needs and objectives. The Firm's IARs consult with clients on an
initial and ongoing basis to assess your specific risk tolerance, time horizon, liquidity constraints
and other related factors relevant to the management of your portfolio. Clients are advised to
promptly notify Mountain View Strategic Wealth, LLC if there are changes in your financial
situation or if you wish to place any limitations on the management of your portfolio. Clients may
impose reasonable restrictions or mandates on the management of your accounts if Mountain
View Strategic Wealth, LLC determines, in our sole discretion, the conditions would not
materially impact the performance of a management strategy or prove overly burdensome to the
Firm’s management efforts.
Financial Planning and Consulting Services
The Firm’s investment management services may include the analysis of a client’s situation and
assistance in identifying and implementing appropriate financial planning and investment
management techniques to help meet specific financial objectives. Our financial planning and
consulting services may include any or all of the following functions:
• Determination of appropriate income planning strategies for both pre- and post-
retirement.
• Review of existing and proposed investment asset mixes.
• Calculation of pre-retirement savings and investing needs.
• Assessment of overall financial position including net worth, cash flow, and debt.
• Comprehensive analysis of IRA-related issues.
• Estimates of federal estate taxes and a suggested plan of action to help meet estate
planning objectives.
• Review and determination of life and disability insurance needs.
• Suggestions for minimizing federal and state income tax obligations.
• Development of investment strategies consistent with business ownership succession
and transition planning.
In performing these services, Mountain View Strategic Wealth, LLC is not required to verify any
information received from the client or from the client’s other professionals (e.g., attorneys, tax
advisors, etc.) and is expressly authorized to rely on such information. Mountain View Strategic
Wealth, LLC may recommend clients engage the Firm for additional related services,
through its
Supervised Persons, in their individual capacities as insurance agents, to implement its
recommendations. Clients are advised that a conflict of interest exists if clients engage the Firm
or its affiliates to provide additional services for compensation. Clients retain absolute discretion
over all decisions regarding implementation and are under no obligation to act upon any of the
recommendations made by Mountain View Strategic Wealth, LLC under a financial planning or
consulting engagement. Clients are advised that it remains your responsibility to promptly notify
the Firm of any change in your financial situation or investment objectives for the purpose of
reviewing, evaluating, or revising the Firm’s recommendations and/or services.
Mountain View Strategic Wealth, LLC also advises clients with respect to investments held in
their accounts without implementing the recommended transactions. Under such an
arrangement, the client may, at your discretion, choose to implement any of our
recommendations. Depending on the nature of the specific consulting agreement, Mountain
View Strategic Wealth, LLC may have ongoing monitoring obligations over a client account or
may be consulted by the client on an ad hoc basis.
Retirement Plan Advisory Services
Retirement Plan Advisory Services consists of helping employer plan sponsors to establish,
monitor and review their company's retirement plan. As the needs of the plan sponsor dictate,
areas of advising could include investment selection and monitoring, plan design/structure, and
participant education.
Mountain View Strategic Wealth, LLC offers management of 401(k), 457, and 403(b) accounts
both on a plan level and on the individual participant level. At the plan level the Firm manages
the investment line-up making changes as necessary as well as providing risk-based investment
models for the participants. On the individual participant level, the Firm manages risk-based
models using the current investment lineup based on risk tolerance of the individual investor.
Plan Level
Mountain View Strategic Wealth, LLC will establish the plan’s needs and objectives through an
initial meeting(s) to collect data, review plan information, and assist in developing or updating
the plan’s provisions. Ongoing services may include recommendations regarding the selection
and review of unaffiliated mutual funds that, in the Firm’s judgment, are suitable for plan assets
to be invested. The Firm periodically reviews the investment options selected and makes
recommendations to keep or replace plans investment options as appropriate. Mountain View
Strategic Wealth, LLC performs a comprehensive review of Investment options and will assist
with converting from incumbent service providers to a new service provider, if appropriate.
The Firm will provide periodic recommendations for the plan’s investment allocation. Upon
receipt, the Firm will review the investment options and provide positions for accounts in
accordance with the management style chosen by the client. The analysis with specific fund
positions will be sent to the client. Clients are responsible for making the fund changes within
the account or may hire Mountain View Strategic Wealth to serve as an investment manager to
replace funds and/or update models, as needed.
Participant Level
The Firm can also be engaged to provide financial education to plan participants. The scope of
education provided to participants will not constitute “investment advice” within the meaning of
ERISA and participant education will relate to general principles for investing and information
about the investment options currently in the plan. Mountain View Strategic Wealth, LLC may
also participate in initial enrollment meetings and periodic workshops and enrollment meetings
for new participants.
Conflict of Interest – IRA Rollover Recommendations
When recommending that a client rollover his or her account from current retirement plan to an
IRA, Mountain View Strategic Wealth, LLC and our Investment Adviser Representatives have a
conflict of interest. Mountain View Strategic Wealth, LLC and its representatives can earn
investment advisory fees by recommending that a client rollover his or her account at the
retirement plan to an IRA; however, the Firm and its Investment Adviser Representatives will not
earn any investment advisory fee if client does not rollover the funds in the retirement plan
(unless a client retained the firm to provide advice about the client’s retirement plan account or
the retirement plan has retained the firm to provide advice at the plan level). Thus, Mountain
View Strategic Wealth, LLC and its Investment Adviser Representatives have an economic
incentive to recommend a rollover of the retirement plan account, which is a conflict of interest.
We have taken steps to manage this conflict of interest arising from rolling over funds from an
ERISA-covered retirement plan to an IRA. The Firm and its Investment Adviser Representatives
will (i) provide investment advice to an ERISA-covered retirement plan participant regarding a
rollover of funds from the ERISA-covered retirement plan in accordance with the fiduciary status
described below, (ii) not recommend investments which result in the firm receiving unreasonable
compensation related to the rollover of funds from the ERISA-covered retirement plan to an IRA,
and (iii) fully disclose compensation received by the Firm and its supervised persons and any
material conflicts of interest related to recommending the rollover of funds from the ERISA-
covered retirement plan to an IRA and refrain from making any materially misleading statements
regarding such rollover.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice),
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice),
• Avoid misleading statements about conflicts of interest, fees, and investments,
• Follow policies and procedures designed to ensure that we give advice that is in your
best interest,
• Charge no more than is reasonable for our services, and
• Give you basic information about conflicts of interest.