A. FIRM DESCRIPTION
Horse Cove Partners, LLC (“Horse Cove” or the “Firm”) is organized as a Georgia limited
liability company and was founded in 2012. Horse Cove is wholly owned by Majestic
Heights Partners LLC (MHP), which represents the interests of the firm’s managing
partners, Jeremy Davis and Wes Jackson. Employees and Investment Advisor
Representatives (“IARs”) of the firm may be dual employees of affiliated entities of MHP.
Horse Cove’s current business activities consist of providing investment advisory
services through separately managed accounts to individuals and institutions.
TYPES OF ADVISORY SERVICES
Separately Managed Accounts
Horse Cove offers discretionary asset management services to advisory clients and general
investment advice to high-net-worth individuals and businesses (the “Separately
Managed Accounts”). Discretionary authority means Horse Cove will determine the
specific securities, and the amount of securities, to be purchased or sold for your account without
prior approval for each transaction. All discretionary trades made by Horse Cove will be in
accordance with each client's investment objectives and goals.
Horse Cove offer clients ongoing portfolio management services by determining
individual investment goals, time horizons, objectives, and risk tolerance. Horse Cove
starts with an extensive review of a client's financial situation. The Firm then employs a risk
tolerance and risk capacity-focused simulation to get a detailed cash flow analysis and
proposed asset allocation.
Investment strategies, investment selection, asset allocations, portfolio monitoring, and
the overall investment program will be based on the above factors. After conducting our
initial review, Horse Cove will determine an asset allocation strategy customized to your
specific goals, investment objectives and risk tolerance. Horse Cove utilizes its
proprietary strategies in specific types of securities to accomplish optimal returns for its
clients.
A copy of the written investment advisory agreement and investment policy statement
are available upon request to Horse Cove.
Financial Planning
Horse Cove provides financial planning services using a risk tolerance and risk capacity-
focused simulation. Financial plans can cover a wide range of topics including asset
allocation, budgeting, debt management, college planning, retirement analysis, and
insurance needs analysis. Financial plans are generated depending on client’s financial
needs and fees are dependent upon the scope of the analysis of the plan. These fees are
detailed in the “Fees and Compensation” section of this brochure.
Clients are under no obligation to act upon the financial planning recommendations.
Should they choose to act on any of the recommendations, they are under no obligation
to affect the transaction through Horse Cove. Horse Cove is not authorized or qualified to
give legal advice, prepare legal documents, or to act as a trustee.
Use of Sub-Advisors
Horse Cove may direct clients to third-party investment advisers to manage all or a
portion of the client's assets. Before selecting other advisers for clients, Horse Cove will
ensure those other advisers are properly licensed or registered as an investment adviser.
Horse Cove conducts due diligence on any third-party investment adviser, which may
involve one or more of the following: phone calls, meetings and review of the third-party
adviser's performance and investment strategy. Horse Cove then makes investments
with a third-party investment adviser by referring the client to the third-party adviser.
These investments may be allocated either through the third-party adviser's fund or
through a separately managed account managed by such third-party adviser on behalf of
Horse Cove’s client. Horse Cove will review the ongoing performance of the third-party
adviser as a portion of the client's portfolio.
Rollover Recommendations
As part of our investment advisory services
to you, we may recommend that you
withdraw the assets from your employer's retirement plan and roll the assets over to an
individual retirement account ("IRA") that we will manage on your behalf. If you elect to
roll the assets to an IRA that is subject to our management, we will charge you an asset-
based fee as set forth in the agreement you executed with our firm. This practice presents
a conflict of interest because persons providing investment advice on our behalf have an
incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs.
Therefore, we operate under a special rule which requires the firm to act in a client’s best
interest and not put our interests ahead of the client. Under this special rule’s provisions,
we must:
• Meet a professional standard of care when making investment recommendations;
• Never put our financial interests ahead of a client when making recommendations;
• Avoid misleading statements about conflicts of interest, fees and investments;
• Follow policies and procedures designed to ensure advice given is in the client’s best
interest;
• Charge no more than is reasonable for services; and
• Provide basic information about conflicts of interest
You are under no obligation, contractually or otherwise, to complete the rollover.
Moreover, if you do complete the rollover, you are under no obligation to have the assets
in an IRA managed by our firm. Many employers permit former employees to keep their
retirement assets in their company plan. Also, current employees can sometimes move
assets out of their company plan before they retire or change jobs. In determining
whether to complete the rollover to an IRA, and to the extent the following options are
available, you should consider the costs and benefits of:
• Leaving the funds in your employer's (former employer's) plan;
• moving the funds to a new employer's retirement plan;
• cashing out and taking a taxable distribution from the plan; and/or
• rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we
encourage you to speak with your CPA and/or tax attorney. Our recommendations may
include any of them, depending on what we feel is in your best interest. We are fiduciaries
under the Investment Advisers Act of 1940 and when we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are also
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. As a fiduciary, we are required to document the reason(s) for why the
recommendation we made is in your best interest.
B. TAILORED RELATIONSHIPS
Horse Cove provides investment advisory services to clients based on the investment
objectives of each client. However, Separately Managed Accounts may impose
restrictions on both the risk parameters used by Horse Cove in option strategy and the
fixed income and equity components.
C. WRAP FEE PROGRAMS
Wrap Fee Programs are arrangements between broker-dealers, investment advisers,
banks, and other financial institutions and affiliated and unaffiliated investment advisers
through which clients of such firms receive discretionary investment advisory, execution,
clearing, and custodial services in a “bundled” form. In exchange for these “bundled”
services, clients pay an all-inclusive (or “wrap”) fee determined as a percentage of the
assets held in the wrap account.
Due to the nature of its advisory services, Horse Cove does not participate in and is not a
sponsor of wrap fee programs.
D. ASSETS UNDER MANAGEMENT
As of December 31st 2023, Horse Cove managed approximately $101,992,666 on a
discretionary basis. Horse Cove does not manage any accounts on a non-discretionary
basis.