Cook Financial Designs, Inc. is a comprehensive independent financial planning and investment advisory Firm in business since 2001. The founder and sole owner of the company is Daniel S. Cook. Our Firm has established a service-oriented, comprehensive financial advisory practice. We assist various types of clients in meeting their financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to understand their financial and investment objectives while educating them about our process, facilitates the working relationship we value. Regular communication is integral to the success of our business. As a fiduciary, it is our duty to always act in the best interest of our Client. One of the purposes of this Brochure is to disclose the potential conflicts of interest associated with investment transactions, compensation and other matters related to investment decisions made by our Firm or its representatives. Types of Advisory Services Offered. Financial Plan Preparation. Our Firm prepares and presents a comprehensive financial plan (the “Plan”) for our clients. Our approach typically encompasses six broad areas:
• Cash Flow
• Risk
• Investments
• Retirement
• Taxes
• Estate The Plan focuses on the client’s unique and specific financial goals and objectives; recommendations we make are also based on those goals and objectives. By hiring our firm to prepare the Plan, client is under no obligation to engage our firm to provide ongoing financial planning and advisory services. ADV 2A: Firm Brochure Page 5 of 24 Cook Financial Designs, Inc. Ongoing Financial Planning & Advisory Services. The primary service we offer is to develop, implement and maintain a comprehensive financial Plan for each client. Our financial planning approach typically encompasses the six broad areas mentioned above:
• Cash Flow
• Risk
• Investments
• Retirement
• Taxes
• Estate Our agreed upon, flat fee services may include (but are not limited to): Cash Flow Analysis and Management, Education Planning and Funding, Tax Planning and Strategies, Risk Assessment and Management, Incapacity Planning, Investment Portfolio Management, Retirement Planning and/or Estate Planning. Our fee may also include (but is not limited to): periodic updates to Client’s financial Plan, business ownership advice, exit strategy for business owner, purchasing and selling of home(s) and/or rental propert(y)ies. We encourage our clients to discuss any matter relating to their personal financial situation. Once an ongoing financial advisory agreement is signed, we begin to manage/maintain a list of specific action items from both the Plan and discussions with the Client. While this list may include transferring and/or opening investment accounts, it likely also includes non-investment related items. We offer assistance to our clients in a broad range of financial areas of their lives. As part of our ongoing advisory

services, clients will be offered investment portfolio services, which includes asset management. Our Firm conducts Client meetings to understand their current financial situation, existing resources, financial goals, and tolerance for risk. Based on what we learn, we present an investment approach to the Client, consisting of any of the following investment types: individual stocks, bonds, ETFs, options, mutual funds and other public and private securities or investments. Once the appropriate portfolio is agreed to by the client, an Investment Policy Statement (IPS) is prepared and signed by the client. This is a simple summary of our agreed upon investment approach. ADV 2A: Firm Brochure Page 6 of 24 Cook Financial Designs, Inc. Portfolios are continuously and regularly monitored and, if necessary, rebalanced based upon the Client’s needs, stated goals and objectives. Each Client will have opportunity to place reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on investments in certain securities or types of securities may not be possible due to the level of difficulty this would entail in managing the account. We encourage each Client to meet with us at least annually; if there are changes to the Client’s financial condition, it is up to the Client to inform us of those changes so that our recommendations can encompass and address any affected area. In our ongoing development, maintenance and implementation of our Client’s Plan, we may work directly with their attorney, accountant, broker, insurance representative, etc. While we may provide information to clients regarding the tax implications of financial decisions, (except when stated otherwise), tax return preparation is not included in our annual fee. We may accompany Client to their attorney for various legal services (estate planning, business discussion of business exit strategies, etc.). We do not provide legal advice or prepare legal documents. Project-Based Financial Advisory Services. We also may provide project-based planning and advisory services. Our agreed upon, flat fee Project-Based Advisory Service may include (but are not limited to) one or more of the following areas: Cash Flow Analysis and Management, Education Planning and Funding, Tax Planning and Strategies, Risk Assessment and Management, Incapacity Planning, Investment Portfolio Management, Retirement Planning and/or Estate Planning. Participation in Wrap Fee Programs. We do not offer wrap fee programs. Regulatory Assets Under Management. We manage1 $0 on a discretionary basis and $114,978,935 on a non-discretionary basis as of December 31, 2023. 1 Please note that our method for computing the amount of “client assets we manage” can be different from the method for computing “assets under management” required for Item 5.F in Part 1A of Form ADV. However, we have chosen to follow the method outlined for