A. Description of the Advisory Firm
Ballast Rock Private Wealth LLC (hereinafter “BRPW”) is a Limited Liability Company organized in the State of Delaware.
The firm was formed in May 2022, and the principal owner is Ballast Rock Holdings LLC. Ballast Rock Holdings LLC is
principally owned by Thomas Eldredge Carroll-Connell. BRPW is currently registered with the Securities and Exchange
Commission.
B. Types of Advisory Services
Portfolio Management Services
BRPW offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk
tolerance of each Client. BRPW creates an Investment Policy Statement for each Client, which outlines the Client’s
current situation (income, tax levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each Client's specific situation. Portfolio management services include, but are not limited to,
the following:
• Investment strategy
• Personal investment policy
• Asset allocation
• Asset selection
• Risk tolerance
• Regular portfolio monitoring
BRPW evaluates the current investments of each Client with respect to their risk tolerance levels and time horizon.
BRPW will request discretionary authority from clients in order to select securities and execute transactions without
permission from the Client prior to each transaction. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each Client.
BRPW seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its accounts
and without consideration of BRPW’s economic, investment or other financial interests. To meet its fiduciary
obligations, BRPW attempts to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, BRPW’s policy is to seek fair and equitable
allocation of investment opportunities/transactions among its clients to avoid favoring one Client over another over
time. It is BRPW’s policy to allocate investment opportunities and transactions it identifies as being appropriate and
prudent, including initial public offerings ("IPOs") and other investment opportunities that might have a limited supply,
among its clients on a fair and equitable basis over time.
Financial Planning Services
Financial Planning Services are exclusively provided to clients of the Portfolio Management Service upon request of
the client. This service is provided at no additional cost to Portfolio Management clients.
Pension Consulting Services
BRPW offers consulting services to pension or other employee benefit plans (including but not limited to 401(k) plans).
Pension consulting may include, but is not limited to:
• identifying investment objectives and restrictions
• providing guidance on various assets classes and investment options
• recommending money managers to manage plan assets in ways designed to achieve objectives
• monitoring performance of money managers and investment
options and making recommendations for changes
• recommending other service providers, such as custodians, administrators and broker-dealers
• creating a written pension consulting plan
These services are based on the goals, objectives, demographics, time horizon, and/or risk tolerance of the plan and its
participants.
Services Limited to Specific Types of Investments
BRPW generally limits its investment advice to mutual funds, fixed income securities, real estate funds (including REITs),
insurance products including annuities, equities, ETFs (including ETFs in the gold and precious metal sectors), treasury
inflation protected/inflation linked bonds, commodities, non-U.S. securities, venture capital funds and private
placements. BRPW may use other securities as well to help diversify a portfolio when applicable.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement account,
we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some
conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put
our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
BRPW will tailor a program for each individual Client. This will include an interview session to get to know the Client’s
specific needs and requirements as well as a plan that will be executed by BRPW on behalf of the Client. BRPW may use
model allocations together with a specific set of recommendations for each Client based on their personal restrictions,
needs, and targets. Clients may impose restrictions in investing in certain securities or types of securities in accordance
with their values or beliefs. However, if the restrictions prevent BRPW from properly servicing the client account, or if
the restrictions would require BRPW to deviate from its standard suite of services, BRPW reserves the right to end the
relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that includes management fees
and transaction costs. BRPW does not participate in wrap fee programs.
E. Assets Under Management
BRPW has $143,941,761 discretionary assets under management and $26,616,508 non-discretionary assets under
management as of December 31, 2023.