A. About True Living Financial, Generally
True Living Financial (TLF) was formed in 2010 by Adam D. McNeill with the desire to provide truly
objective investment advice to clients. TLF is dedicated to the fiduciary principal that the client’s best
interests should remain paramount at all times. Adam D. McNeill is the sole owner and shareholder of
True Living Financial.
True Living Financial (TLF) is a registered investment advisor with the U.S. Securities and
Exchange Commission (“SEC”).
TLF provides personalized confidential financial and estate planning and investment management to
individuals, pension and profit sharing plan participants, trustees, estate representatives, charitable
organizations and small business owners. Advice is provided through consultation with the client and
may include: determination of financial objectives, identification of financial issues, cash flow
management, tax planning, insurance review, investment management, education funding, retirement
and estate planning, and planning for long term care.
TLF is strictly a fee-only financial planning and investment management firm. The firm does not sell
any commissioned products such as but not limited to annuities, insurance, stocks, bonds, mutual
funds, or limited partnerships. Nor is the firm affiliated with any entity that sells financial products or
securities.
Investment advice is provided in consultation with the client who makes the final decision on
investment selection. TLF does not act as a custodian of client assets. The client always maintains
asset control. TLF reviews account activity and places trades for clients under a limited power of
attorney filed with the custodian of the assets. (For example, Charles Schwab.)
A written evaluation of each client's initial situation may be provided to the client, often in the form
of a net worth statement or Investment Policy Statement, or in the process of conversation, initially
and in an ongoing manner. Periodic reviews are also communicated to provide reminders of the
specific courses of action that need to be taken. Frequent reviews occur but are not necessarily
simultaneously communicated to the client unless immediate changes are recommended.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged directly by the
client on an as-needed basis. Conflicts of interest are disclosed to the client in the unlikely event they
should occur.
The initial meeting, which may be by telephone, is free of charge and is considered an exploratory
interview to determine the extent to which financial planning and investment management may be
beneficial to the client.
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Types of Advisory Services
TLF provides investment supervisory services, also known as asset management services; manages
investment advisory accounts not involving investment supervisory services; furnishes investment
advice through consultations; issues special reports about securities; and issues, charts, graphs,
formulas, or other devices which clients may use to evaluate securities.
On more than an occasional basis, TLF furnishes advice to clients on matters not involving securities,
such as financial planning matters, taxation issues, and estate planning services that often include
trust planning.
In addition, TLF provides retirement plan consulting services to employer plan sponsors.
As of December 31, 2022, TLF manages $30,860,929.24 on a discretionary basis and $0 on a non-
discretionary basis.
Tailored Relationships
The goals and objectives for each client are documented in our physical files and/or electronically in
our client relationship management system. Investment policy statements are often created that
reflect the stated goals and objectives of each client. Clients may impose restrictions on investing in
certain securities or types of securities.
Agreements may not be assigned without client consent.
Types of Agreements
The following agreements define the typical client relationships:
Financial Planning Agreement
We can provide a variety of services regarding the management of a client’s financial resources
based upon an analysis of their individual needs. The process typically begins with an initial
complementary consultation. If during or after the initial consultation, a client decides to engage us
for financial planning services, we will collect pertinent information about the client’s personal and
financial circumstances and objectives. We will conduct any follow up meetings that we think are
required for the purposes or reviewing and /or collecting financial data. Once we have studied and
analyzed all of the information we have gathered, we will create a written financial plan designed
to achieve the client’s expressed financial goals and objectives.
A financial plan may be designed to help the client with segmented or all aspects of financial
planning without ongoing investment management after the financial plan is completed.
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The financial plan may include, but is not limited to: a net worth statement; a cash flow
statement; a review of investment accounts, including reviewing asset allocation and providing
repositioning recommendations; strategic tax planning; tax preparation; a review of retirement
accounts and plans including recommendations; a review of insurance policies and
recommendations for changes, if necessary; one or more retirement scenarios; estate planning
review and recommendations;
and education planning with funding recommendations.
Detailed investment advice and specific recommendations are provided as part of a financial
plan. Implementation of the recommendations is at the discretion of the client.
Advisory Service Agreement
Most clients choose to have TLF manage their assets in order to obtain ongoing in-depth advice
and life planning. All aspects of the client’s financial affairs are reviewed, including those of
their children. Realistic and measurable goals are set and objectives to reach those goals are
defined. As goals and objectives change over time, suggestions are made and implemented on an
ongoing basis.
The scope of work and fee for an Advisory Service Agreement is provided to the client in
writing prior to the start of the relationship. An Advisory Service Agreement can include: cash
flow management; insurance review; investment management (including performance reporting);
education planning; retirement planning; estate and tax planning, as well as the implementation
of recommendations within each area.
Asset Management
Assets are invested primarily in no-load mutual funds and exchange-traded funds, usually
through discount brokers or fund companies. Fund companies charge each fund shareholder an
investment management fee that is disclosed in the fund prospectus. Discount brokerages may
charge a transaction fee for the purchase of some funds.
Stocks and bonds may be purchased or sold through a brokerage account when appropriate. The
brokerage firm charges a fee for stock and bond trades. TLF does not receive any compensation,
in any form, from fund companies.
As a general rule, we limit our advisory services to these investments: equities (stocks),
corporate debt securities, commercial paper, certificates of deposit, municipal securities,
investment company securities (variable annuities, and mutual fund shares), U. S. government
securities, and interests in partnerships.
Initial public offerings (IPOs) typically are not available through TLF. TLF does not currently
recommend private placements for clients. These recommendations are available to clients who
meet the requirements established by the Securities and Exchange Commission to be considered
accredited investors. However, in the event of unsolicited requests by clients who are accredited
investors and who wish to invest in private equity, fixed income or micro-finance instruments for
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diversification purposes, we will assist in the due diligence process. Our purpose is to help
facilitate a better understanding of the risks and appropriateness of including specific private
equity or debt instruments to their portfolios.
Retirement Plan Consulting
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in
establishing, monitoring and reviewing their company's participant-directed retirement plan. As
the needs of the plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad strategies to
be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and notify
the client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants about
their retirement plan offerings, different investment options, and general guidance on allocation
strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory
services with respect to the following types of assets: employer securities, real estate (excluding
real estate funds and publicly traded REITS), participant loans, non-publicly traded securities or
assets, other illiquid investments, or brokerage window programs (collectively, “Excluded
Assets”). All retirement plan consulting services shall be in compliance with the applicable state
laws regulating retirement consulting services. This applies to client accounts that are retirement
or other employee benefit plans (“Plan”) governed by the Employee Retirement Income Security
Act of 1974, as amended (“ERISA”). If the client accounts are part of a Plan, and our firm
accepts appointment to provide services to such accounts, our firm acknowledges its fiduciary
standard within the meaning of Section 3(21) or 3(38) of ERISA as designated by the Retirement
Plan Consulting Agreement with respect to the provision of services described therein.
Termination of Agreement
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A Client may terminate any of the aforementioned agreements at any time by notifying TLF in
writing and paying the prorated fee for the time spent on the investment advisory engagement
prior to notification of termination.
TLF may terminate any of the aforementioned agreements at any time by notifying the client in
writing.