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Adviser Profile

As of Date 07/08/2024
Adviser Type - Large advisory firm
Number of Employees 17 30.77%
of those in investment advisory functions 13 18.18%
Registration SEC, Approved, 12/06/2021
Other registrations (1)
Former registrations

PRINCETON EQUITY ADVISORS, LP

AUM* 1,373,151,359 191.09%
of that, discretionary 1,373,151,359 191.09%
Private Fund GAV* 722,065,773 131.55%
Avg Account Size 228,858,560 -2.97%
SMA’s No
Private Funds 6 4
Contact Info 609 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
472M 404M 337M 270M 202M 135M 67M
2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count6 GAV$722,065,773

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Brochure Summary

Overview

A. The Adviser, an investment advisory firm organized as a Delaware limited partnership and located in Princeton, New Jersey, and Dallas, Texas. Princeton Equity Group, LLC, a Delaware limited liability company (“Princeton Equity Group”), is the sole general partner of the Adviser. The co- founders and owners of Princeton Equity Group, Doug Kennealey and Jim Waskovich (the “Principals”), are highly experienced franchise and multi-unit investors that have spent much of their careers focused on investing in the lower middle-market franchise/multi-unit space. B. The Adviser provides investment advisory services only to pooled investment vehicles operating as private funds for sophisticated, qualified investors, including high net worth individuals, retirement plans, trusts, partnerships, corporations, or other businesses (each, the “Fund” or “Client” and, collectively, the “Funds” or “Clients”). The Funds seek to invest primarily in control buyouts and recapitalizations of growth-oriented and founder/family-owned franchisors and multi- unit companies. The governing documents of each Fund also provide for the establishment of parallel, co-investment or other alternative investment vehicles in certain circumstances (each a “Co-Investment Vehicle”). Fund investors may participate in such vehicles for the purposes of certain investments, and if formed, such vehicles would also become Clients of the Adviser. The General Partner of Funds Princeton Equity Partners I, LP, and Princeton Equity Partners I-A, LP is Princeton Equity Partners GP I, LP, a Delaware limited partnership (the “Fund I and I-A General Partner”). The General Partner of the Funds Princeton Equity Partners II, LP, and Princeton Equity Partners II-A, LP is Princeton Equity Partners GP II, LP, a Delaware limited partnership (the “Fund II and II-A General Partner”). The General Partner of the Fund SZ PEP Co-Invest, LP is SZ PEP Co-Invest GP, LLC, a Delaware limited liability company (the “SZ PEP Co-Invest General Partner”). The General Partner of the Fund Pirtek PEP Co-Invest I, LP is Pirtek PEP Co- Invest GP I, LP, a
Delaware limited partnership (the “Pirtek PEP Co-Invest General Partner”). The General Partners of the Funds reserve the right to enter into side letters or other similar agreements with certain investors that have the effect of establishing rights under, supplementing or altering a Client’s limited partnership agreement or an investor’s subscription agreement. Such rights or alterations could be regarding economic terms, fee structures, excuse rights, information rights, investment limitations, co-investment rights (including the provision of stated co-invest opportunities or priority allocation rights to, for example, investors who have capital commitments in excess of certain thresholds to one or more Clients), or transfer rights, among others. For the most part, any rights established, or any terms altered or supplemented will govern only the investment of the specific investor and not the terms of a Fund as a whole. Certain such additional rights but not all rights, terms or conditions may be elected by certain sizeable investors with “most favored nations” rights pursuant to a Fund’s limited partnership agreement. C. While each of its Clients generally follows the strategy stated above, the Adviser reserves the right to tailor the specific advisory services with respect to each Client based on the particular investment objectives and strategies described in the applicable Client’s confidential offering memorandum, if any, and governing documents, including Client’s limited partnership agreement, or the investment management agreement (referred to collectively as “Governing Documents”). All discussion of the Clients in this Brochure, including but not limited to their investments, the strategies used in managing the Clients, and conflicts of interest faced by the Adviser in connection with the management of the Clients are qualified in their entirety by reference to each Client’s respective Governing Documents. D. The Adviser does not participate in wrap fee programs. E. As of December 31, 2023, the Adviser manages $1,373,151,359 on discretionary basis and $0 on non-discretionary basis.