Rede Wealth offers a variety of advisory services, which include financial planning, investment
management and wealth management services. In dealing with clients, the Firm seeks first to evaluate a
client’s current, holistic financial situation prior to managing their investments. Rede Wealth then designs
and implements an investment plan aimed at achieving a client’s financial objectives. Prior to Rede Wealth
rendering any of the foregoing advisory services, clients are required to enter into one or more written
agreements with Rede Wealth setting forth the relevant terms and conditions of the advisory relationship
(the “Advisory Agreement”).
Rede Wealth started conducting business as an investment adviser in January 2015 and is owned by Stephen
McNaughton and Matthew Dawson. As of December 2022, Rede Wealth had $ 239,346,482in assets under
management, $ 183,064,380of which was managed on a discretionary basis, and $ 56,282,102of which was
managed on a non-discretionary basis.
While this brochure generally describes the business of Rede Wealth, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on Rede Wealth’s behalf and is subject to the Firm’s supervision or control.
Investment and Wealth Management Services
The Firm generally provides clients with wealth management services which may include financial
planning services, as well as the discretionary management of investment portfolios.
Under a wealth management engagement, Rede Wealth primarily allocates client assets among various
exchange-traded funds (“ETFs”), stocks and independent investment managers (“Independent Managers”).
On a limited basis, the Firm may also utilize mutual funds, bonds, options, real estate investment trusts
(“REITs”) and master limited partnerships (“MLPs”). Where appropriate, the Firm may also provide advice
about any type of legacy position or other investment held in client portfolios to achieve their stated
investment objectives.
Clients may also engage Rede Wealth to manage and/or advise on certain investment products that are not
maintained at their primary custodian, such as variable life insurance and annuity contracts and assets held
in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, the
Firm directs or recommends the allocation of client assets among the various investment options available
within the product. These assets are generally maintained at the underwriting insurance company or the
custodian designated by the product’s provider.
Rede Wealth tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on
a continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. The Firm consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios. Clients are advised to promptly notify Rede Wealth if there are changes in their financial
situation or if they wish to place any limitations on the management of their portfolios. Clients may impose
reasonable restrictions or mandates on the management of their accounts if Rede Wealth determines, in its
sole discretion, the conditions would not materially impact the performance of a management strategy or
prove overly burdensome to the Firm’s management efforts.
Use of Independent Managers
As mentioned above, Rede Wealth may select certain Independent Managers to actively manage a portion
of its clients’ assets. The specific terms and conditions under which a client engages an Independent
Manager may be set forth in a separate written agreement with the designated Independent Manager. In
addition to this brochure, clients may also receive the written disclosure documents of the respective
Independent Managers engaged to manage their assets.
Rede Wealth evaluates a variety of information about Independent Managers, which may include the
Independent Managers’ public disclosure documents, materials supplied by the Independent Managers
themselves and other third-party analyses it believes are reputable. To the extent possible, the Firm seeks
to assess the Independent Managers’ investment strategies, past performance and risk results in relation to
its clients’ individual portfolio allocations and risk exposure. Rede Wealth also takes into consideration
each Independent Manager’s management style, returns, reputation, financial strength, reporting, pricing
and research capabilities, among other factors.
On an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers, and seeks to ensure the Independent Managers’ strategies and target allocations remain aligned
with its clients’ investment objectives and overall best interests.
Sponsor and Manager of Wrap Program
The Firm provides a limited number of its wealth management services as the sponsor and manager of, and
through, the Rede Wealth, LLC Wrap Fee Program (the “Wrap Program”), an arrangement where brokerage
commissions and transaction costs are absorbed by the Firm. Participants in the Wrap Program may pay a
higher aggregate fee than if investment management and brokerage services are purchased separately.
Additional information about the Wrap Program is available in the Firm’s Wrap Brochure, which appears
as Part 2A Appendix 1 of the Firm’s Form ADV.