Firm Description
William Blair is a global investment firm that offers investment advisory services to clients. William Blair was
established in 2014 and is registered as an investment adviser with the U.S. Securities and Exchange Commission
(“SEC”). William Blair is affiliated with William Blair & Company, L.L.C. (“William Blair & Company”), a firm that was
founded in 1935 and is registered with the SEC as both an investment adviser and a securities broker-dealer. William
Blair and William Blair & Company (each of which is a privately held company) are wholly owned subsidiaries of
WBC Holdings, L.P., which is wholly owned by current William Blair and William Blair & Company employees (we
sometimes refer to such employee owners as ‘partners’ in this Brochure).
William Blair was formed as part of an organizational restructuring whereby some investment advisory services
previously performed by William Blair & Company are performed by William Blair. William Blair & Company
continues to operate as a dually registered investment adviser and securities broker-dealer.
Investment Advisory Services
William Blair provides investment advisory services to clients and is compensated based on fee schedules as
described in Item 5 in this Brochure. William Blair manages accounts for institutional clients and pooled funds such
as registered investment companies (including the William Blair Funds), UCITS, private funds (including private
funds where an affiliate of William Blair serves as general partner or manager (“Private Funds”)), and collective
investment funds, among others. In addition, William Blair manages accounts for wrap fee programs (“Wrap
Programs”) and high net worth clients.
As further described in Item 10, William Blair also provides model portfolios to certain unified managed account
program sponsors. In so doing, William Blair has no investment discretion, no knowledge of the program sponsor’s
underlying clients, and no authority to effect trades on behalf of the sponsor’s clients.
Availability of Tailored Services for Clients
As a discretionary investment manager, we manage portfolios using an array of equity and fixed income strategies
and manage accounts in accordance with clients’ investment guidelines. We will accept investment restrictions from
clients if the restrictions do not hinder our ability to execute our investment strategies. When managing portfolios for
pooled funds, we manage the portfolios in accordance with each fund’s stated investment guidelines and restrictions.
We do not tailor investments to the individualized needs of any particular shareholder or fund investor.
In addition to portfolio managers and analysts directly employed by William Blair, we utilize resources and
personnel of our affiliate, William Blair & Company and our participating affiliates, William Blair International, Ltd
(“William Blair International”), William Blair B.V. and William Blair International (Singapore) Pte. Ltd. (“William Blair
Singapore”). William Blair International is an asset manager located in London and is registered with the UK
Financial Conduct Authority. William Blair Singapore is an investment firm located in Singapore and is registered
with the Monetary Authority of Singapore. William Blair B.V. is a licensed investment firm located in the Netherlands,
authorized and supervised by the Dutch Authority for the Financial Markets and also supervised by the Dutch Central
Bank. William Blair & Company and certain affiliates also maintain sales and client service
offices in Sydney,
Australia, Zurich, Switzerland and Stockholm, Sweden. No investment advisory activities are conducted from these
locations. William Blair is also an affiliate of SYSTM Wealth Solutions LLC (“SYSTM”), an investment adviser registered
with the SEC. SYSTM operates a fee-based platform which affiliated investment advisers (such as William Blair &
Company) and unaffiliated investment advisers can utilize to recommend, select, retain, terminate, and monitor sub-
managers and model providers (including William Blair).
Any arrangements with William Blair International, William Blair Singapore, and William Blair B.V. are subject to
various conditions designed to ensure compliance with U.S. laws and regulations and adequate SEC oversight when
investment advisory services are provided to U.S. persons. These conditions require, among other things, that certain
employees of William Blair International and William Blair Singapore be subject to a Code of Ethics and comply with
certain U.S. rules when providing services to William Blair. Please see Item 11 in this Brochure for a more detailed
discussion of the Code of Ethics.
Wrap Program Services
William Blair provides investment advisory services to clients of Wrap Programs sponsored by third-party Wrap
Program sponsors (e.g., broker-dealers). Sponsors pay us an investment advisory fee from a portion of the total wrap
fee based upon the total assets we manage for Wrap Program sponsors’ clients. A wrap fee program is a program
where a client is charged a specified “bundled” fee (generally, a percentage of assets under management) for
William Blair Investment Management, LLC – Form ADV Part 2A Page 5
discretionary investment advisory services and trade execution costs and sometimes other services such as custody,
recordkeeping and reporting.
We manage these accounts using strategy model portfolios (similar to how we manage other separate accounts), but
we generally accept fewer client-imposed investment restrictions for these accounts. Because we typically execute
Wrap Program account trades through each respective Wrap Program sponsor, these accounts usually are included
in the second tier of our trade rotation process, as described more fully in Item 12.
In some cases, our compensation under a Wrap Program is lower than our standard fee schedule; however, a client
who participates in the wrap fee arrangement should consider that, depending on the level of the wrap fee charged
by the Wrap Program sponsor, the overall cost of a Wrap Program fee arrangement can be higher than a client
otherwise would pay if the client paid our standard fee schedule and negotiated transaction costs and any other
services (e.g., custody, recordkeeping and reporting) through a broker-dealer.
William Blair has outsourced several operational functions relating to its Wrap Program services to a third-party
service provider (the “Wrap Service Provider”). The Wrap Service Provider utilizes its own internal systems to
maintain Wrap Program accounts that William Blair manages for third-party Wrap Program sponsors. Wrap Service
Provider is responsible for performing the following functions: new client account initialization and maintenance;
trade order generation and routing; confirmation and settlements; client account asset and cash reconciliation;
client-imposed guideline monitoring and recordkeeping.
Assets under Management
As of December 31, 2023, William Blair managed approximately $67 billion in assets on a discretionary basis.