MONECO Advisors, LLC is an SEC registered investment adviser owned by Charles Rocco, Derrek
Metz, Todd Schroeder, Chris Neubert, John Rosenau, Dave Lincoln, Scott Flynn, Ginnie Thompson,
Jason Hyde, AJ Kelleher, Rudy Weiss, Eric Johnson, Salim Boutagy, Peter Osborne, Dana Preis, Reed
Ameden, Colleen Galushko, Paul Farella, Timothy Hickey & Joanna Russell and located in Fairfield,
Connecticut. Our firm is a limited liability company formed in 1980 and has been in business as an
investment adviser since 2014.
Our firm also does business under the following names:
• MONECO Advisors
• MONECO New Canaan
MONECO Advisors provides fee based investment advisory services for compensation primarily to
individual clients and high-net worth individuals based on the individual goals, objectives, time
horizon, and risk tolerance of each client. Portfolio management services include, but are not limited
to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value. Furthermore, our representatives are restricted to providing
services and charging fees based in accordance with the descriptions detailed in this document and
the account agreement. However, the exact service and fees charged to a particular client are
dependent upon the representative that is working with the client.
Types of Advisory Services Offered
Asset Management
As part of our Asset Management service, clients will be provided asset management and financial
planning or consulting services on assets in the client’s custodial Strategic Wealth Management
(SWM) account held at LPL Financial. This service may be done on a discretionary or non-
discretionary basis and is designed to assist clients in meeting their financial goals through the use
of a financial plan or consultation. Our firm conducts client meetings to understand their current
financial situation, existing resources, financial goals, and tolerance for risk. Based on what is
learned, an investment approach is presented to the client, consisting of individual stocks, bonds,
ETFs, options, mutual funds and other public and private securities or investments. In addition to
the creation of the portfolio, we may recommend fee-based variable annuities. Once the
appropriate portfolio has been determined, portfolios are continuously and regularly monitored,
and if necessary, rebalanced based upon the client’s individual needs, stated goals and objectives.
Upon client request, our firm provides a summary of observations and recommendations for the
planning or consulting aspects of this service.
LPL Financial Sponsored Advisory Programs:
Our firm may provide advisory services through certain programs sponsored by LPL Financial
(“LPL”), a registered investment adviser and broker-dealer. Below is a brief description of each LPL
advisory program available to our firm. For more information regarding the LPL programs, including
more information on the advisory services and fees that apply, the types of investments available in
the programs and the potential conflicts of interest presented by the programs please see the LPL
Financial Form ADV Part 2 or the applicable program’s Appendix 1 (wrap fee program brochure) and
the applicable client agreement.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program
using Optimum Funds Class I shares. Under OMP, client will authorize LPL on a discretionary basis
to purchase and sell Optimum Funds pursuant to investment objectives chosen by the client. Advisor
will assist the client in determining the suitability of OMP for the client and assist the client in setting
an appropriate investment objective. Advisor will have discretion to select a mutual fund asset
allocation portfolio designed by LPL consistent with the client’s investment objective. LPL will have
discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL
will also have authority to rebalance the account.
Personal Wealth Portfolios Program (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed by
LPL. Advisor will have discretion for selecting the asset allocation model portfolio based on client’s
investment objective. Advisor will also have discretion for selecting third party money managers
(PWP Advisors) or mutual funds within each asset class of the model portfolio. LPL will act as the
overlay portfolio manager on all PWP accounts and will be authorized to purchase and sell on a
discretionary basis mutual funds and equity and fixed income securities.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. We will obtain
the necessary financial data from the client, assist the client in determining the suitability of the MWP
program and assist the client in setting an appropriate investment objective. The Advisor will initiate
the steps necessary to open an MWP account and have discretion to select a model portfolio designed
by LPL’s Research Department consistent with the client’s stated investment objective. LPL’s
Research Department is responsible for selecting the mutual funds within a model portfolio and for
making changes to the mutual funds selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds
(including in certain circumstances
exchange traded funds) and to liquidate previously purchased
securities. The client will also authorize LPL to effect rebalancing for MWP accounts.
In the future, the MWP program may make available model portfolios designed by strategists other
than LPL’s Research Department. If such models are made available, Advisor will have discretion to
choose among the available models designed by LPL and outside strategists.
Manager Access Select Program (MAS)
Manager Access Select provides clients access to the investment advisory services of professional
portfolio management firms for the individual management of client accounts. Advisor will assist
client in identifying a third party portfolio manager (Portfolio Manager) from a list of Portfolio
Managers made available by LPL. The Portfolio Manager manages client’s assets on a discretionary
basis. Advisor will provide initial and ongoing assistance regarding the Portfolio Manager selection
process.
Pontera® Held Away Accounts Service:
In certain instances, our firm will provide an additional service for client’s held away accounts
through the Pontera platform (“the platform”). The accounts are not directly held in our custody (i.e.,
held away), but are ones wherein we still have discretion, and may leverage an Order Management
System to implement tax-efficient asset location and opportunistic rebalancing strategies on behalf
of the client. These are primarily 401(k) accounts, HSA’s, and other assets we do not custody and
cannot manage through our Asset Management service.
If our firm offers a client this service, then a link will be provided to the client allowing them to
connect an account(s) to the platform. Once the client’s account(s) are connected to the platform, our
firm will review their current account allocations. Our firm will then review these accounts on a
regular basis and when deemed necessary, our firm will rebalance the account considering client
investment goals and risk tolerance. Any change in allocations will consider current economic and
market trends.
Retirement Plan Consulting
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant directed defined contribution plans and/or
non-participant directed defined benefit plans. As the needs of the plan sponsor dictate, our firm may
provide assistance with investment policy statements, ongoing investment
recommendations/monitoring, performance reports, changes in investment options, 404(c),
Qualified Default Investment Alternative (“QDIA”), service provider liaison, participation education
services, participant enrollment, support and vendor analysis, benchmarking and/or fee
identification.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall be in compliance with the applicable state laws
regulating retirement consulting services. This applies to client accounts that are retirement or other
employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to
provide services to such accounts, our firm acknowledges its fiduciary standard within the meaning
of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
Financial Planning Services
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, needs, and
objectives. Financial planning services will typically involve preparing a financial plan or rendering
a financial consultation for clients based on the client’s financial goals and objectives. This planning
or consulting may encompass Tax Planning, Investment Planning, Retirement Planning, Estate Needs,
Business Needs, Education Planning, Life and Disability Insurance Needs, Long-Term Care Needs,
and/or Cash Flow/Budget Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity, specific actions to be taken by the clients, or specific
securities and types of investment products which may be appropriate for the client to purchase.
However, our firm will take into account information collected from the client such as financial status,
investment objectives and tax status, among other data. Implementation of the recommendations
will be at the discretion of the client and the client is under no obligation to purchase any securities
through our firm. Our firm provides clients with a summary of their financial situation, and
observations for financial planning engagements. Financial consultations are not typically
accompanied by a written summary of observations and recommendations, as the process is less
formal than the planning service. Assuming that all the information and documents requested from
the client are provided promptly, plans or consultations are typically delivered within 6 months of
the client signing a contract with our firm.
Participation in Wrap Fee Programs
Our firm previously offered a wrap fee program as further described in Part 2A, Appendix 1 (the
“Wrap Fee Program Brochure”). However, our wrap fee program is no longer offered to new clients.
Our firm does not manage wrap fee accounts in a different fashion than non-wrap fee accounts. All
accounts are managed on an individualized basis according to the client’s investment objectives,
financial goals, risk tolerance, etc.
Regulatory Assets Under Management
As of December 31, 2023, our firm manages $1,457,118,100 on a discretionary basis and $14,907,888
on a non-discretionary basis.