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Adviser Profile

As of Date 03/26/2024
Adviser Type - Large advisory firm
Number of Employees 2
of those in investment advisory functions 2
Registration Colorado, Terminated, 8/15/2014
Other registrations (1)
AUM* 206,209,786 11.47%
of that, discretionary 206,209,786 11.47%
Private Fund GAV* 27,914,940 13.31%
Avg Account Size 29,458,541 -36.30%
SMA’s Yes
Private Funds 1
Contact Info 720 xxxxxxx
Websites

Client Types

- Individuals (other than high net worth individuals)
- Pooled investment vehicles
- Pension and profit sharing plans
- Other

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
256M 220M 183M 147M 110M 73M 37M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$27,914,940

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Top Holdings

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Stck Ticker74935Q107 Stock NameRB GLOBAL, INC. $ Position$8,838 % Position4.00% $ Change0.00% # Change0.00%
Stck Ticker89377M109 Stock NameTRANSMEDICS GROUP, INC. $ Position$7,380 % Position4.00% $ Change42.00% # Change-31.00%
Stck Ticker407497106 Stock NameHAMILTON LANE INCORPORATED $ Position$7,771 % Position4.00% $ Change10.00% # Change0.00%
Stck Ticker88025T102 Stock NameTENABLE HOLDINGS, INC. $ Position$5,912 % Position3.00% $ Change-12.00% # Change0.00%
Stck Ticker75700L108 Stock NameRED ROCK RESORTS, INC. $ Position$5,305 % Position3.00% $ Change-8.00% # Change0.00%
Stck Ticker50212V100 Stock NameLPL FINANCIAL HOLDINGS INCORPORATED $ Position$6,013 % Position3.00% $ Change1.00% # Change-4.00%
Stck Ticker681116109 Stock NameOLLIE'S BARGAIN OUTLET HOLDINGS INC $ Position$5,328 % Position3.00% $ Change4.00% # Change-16.00%
Stck Ticker74167P108 Stock NamePRIMO WATER CORPORATION $ Position$6,316 % Position3.00% $ Change20.00% # Change0.00%
Stck TickerG66721104 Stock NameNORWEGIAN CRUISE LINE HOLDINGS LTD. $ Position$6,432 % Position3.00% $ Change-9.00% # Change1.00%

Brochure Summary

Overview

Bullseye Asset Management LLC (“Bullseye”, “we”, or “us”) was founded in 2010 and is 100% privately held by Jakob V. Holm and William H. Bales. Bullseye provides investment management services to privately offered limited partnerships, insTtuTonal clients, and individual clients via Separately Managed Account (“SMA”) programs. Bullseye employs fundamental research to uncover suitable investments. We offer both long only strategies as well as long/short strategies. We invest primarily in small and mid-capitalizaTon (small cap and mid cap) equiTes. We may also invest in other types of financial instruments such as preferred equiTes, fixed income securiTes, opTons, futures, and iniTal public offerings. On behalf of our clients we engage in hedging, forward trading, and short selling. We also employ leverage. We have a long-term investment horizon, though we may opt to hold a specific security for a shorter Tme period. We tailor our advice and recommendaTons to the individual needs of our clients. Clients may impose restricTons on invesTng in certain securiTes. Investment Pools We provide sub-advisory services investment pools (including, but not limited to, other public or private investment companies) sponsored by us or unaffiliated third-parTes. InformaTon concerning these investment pools, including a descripTon of the services we provide and advisory fees paid to us, are contained in each investment pool's offering documents. Sub-Advisory Services Our Firm acts in a sub-advisory capacity managing on a discreTonary basis some or all of a client’s (“Adviser Client”) assets according to the investment strategy chosen by the client and/or an Independent financial advisor (“Independent RIA”). In these situaTons, the Adviser Client remains a client of the Independent RIA. The decision as to what investment strategy(s) client assets are invested in is based on suitability informaTon gathered and reviewed by the Independent RIA. When a strategy or model is selected for an Adviser Client account, the Independent RIA or in some cases the Adviser Client will provide our Firm with the amount of funds, either in terms of dollars or as a percent of the account’s value, in the Adviser Client account to be invested in the investment strategy/model. Our Firm is responsible for the implementaTon and trading acTvity of the selected strategy/model in proporTon to the amount of assets invested. Our Firm will manage and
rebalance these assets based on its investment strategies automaTcally based on the parameters of the model and not based on overall client suitability. Strategies are managed on an ongoing basis. The Independent RIA is responsible for the administraTve paperwork, servicing the accounts and account maintenance. Our Firm is granted discreTonary trading authority and access to the Adviser Client through a direct Agreement with the Adviser Client. Custodians may require addiTonal paperwork from each Adviser Client to grant Trading DiscreTon to our Firm. All Adviser Client assets will be held at an independent Custodian recommended by the Independent RIA or selected by the Client. Bullseye Asset Management LLC Form ADV Part 2A Page | 5 Third-Party Investment Models Our Firm offers model pormolios for independent financial insTtuTons including unaffiliated Registered Investment Advisors, banks, broker-dealers (“Financial InsTtuTons”) to subscribe to. This service will allow Independent RIAs access to our Firm’s models/posiTons. In this arrangement, our Firm will not be given access to Independent RIAs client accounts. Our Firm does not enter direct relaTonships with these clients. Instead, our Firm will send the investment signals to the subscribing firms or Independent RIA. The Independent RIA Adviser(s) will be responsible for execuTng the trades and determining what asset allocaTon is suitable for their clients. Financial InsTtuTons maintain their own custodial relaTonships and offer separate execuTon and clearing services. Bullseye provides ongoing monitoring and supervision of the strategies and periodically recommends purchase and sale transacTons with respect to the management of the model investment strategies by adjusTng posiTons. Subscribing firms or Independent RIAs are also responsible for providing all administraTve and performance reporTng services to their clients. On occasion, these models can hold slightly different funds than our direct discreTonary asset management accounts due to custodial relaTonship constraints that are outside of our control. AddiTonally, some allocaTons or securiTes may differ or be restricted, depending on the Custodian plamorm that our models are offered. Regulatory Assets under Management As of December 31, 2023, Bullseye had $206,209,786 in assets under management (“AUM”) on a discreTonary basis and $0 AUM on a non-discreTonary basis.