Bullseye Asset Management LLC (“Bullseye”, “we”, or “us”) was founded in 2010 and is 100% privately
held by Jakob V. Holm and William H. Bales.
Bullseye provides investment management services to privately offered limited partnerships, insTtuTonal
clients, and individual clients via Separately Managed Account (“SMA”) programs. Bullseye employs
fundamental research to uncover suitable investments. We offer both long only strategies as well as
long/short strategies. We invest primarily in small and mid-capitalizaTon (small cap and mid cap) equiTes.
We may also invest in other types of financial instruments such as preferred equiTes, fixed income
securiTes, opTons, futures, and iniTal public offerings. On behalf of our clients we engage in hedging,
forward trading, and short selling. We also employ leverage. We have a long-term investment horizon,
though we may opt to hold a specific security for a shorter Tme period. We tailor our advice and
recommendaTons to the individual needs of our clients. Clients may impose restricTons on invesTng in
certain securiTes.
Investment Pools
We provide sub-advisory services investment pools (including, but not limited to, other public or private
investment companies) sponsored by us or unaffiliated third-parTes. InformaTon concerning these
investment pools, including a descripTon of the services we provide and advisory fees paid to us, are
contained in each investment pool's offering documents.
Sub-Advisory Services
Our Firm acts in a sub-advisory capacity managing on a discreTonary basis some or all of a client’s (“Adviser
Client”) assets according to the investment strategy chosen by the client and/or an Independent financial
advisor (“Independent RIA”). In these situaTons, the Adviser Client remains a client of the Independent
RIA. The decision as to what investment strategy(s) client assets are invested in is based on suitability
informaTon gathered and reviewed by the Independent RIA. When a strategy or model is selected for an
Adviser Client account, the Independent RIA or in some cases the Adviser Client will provide our Firm with
the amount of funds, either in terms of dollars or as a percent of the account’s value, in the Adviser Client
account to be invested in the investment strategy/model. Our Firm is responsible for the implementaTon
and trading acTvity of the selected strategy/model in proporTon to the amount of assets invested. Our
Firm will manage and
rebalance these assets based on its investment strategies automaTcally based on
the parameters of the model and not based on overall client suitability. Strategies are managed on an
ongoing basis. The Independent RIA is responsible for the administraTve paperwork, servicing the
accounts and account maintenance. Our Firm is granted discreTonary trading authority and access to the
Adviser Client through a direct Agreement with the Adviser Client. Custodians may require addiTonal
paperwork from each Adviser Client to grant Trading DiscreTon to our Firm. All Adviser Client assets will
be held at an independent Custodian recommended by the Independent RIA or selected by the Client.
Bullseye Asset Management LLC Form ADV Part 2A Page | 5
Third-Party Investment Models
Our Firm offers model pormolios for independent financial insTtuTons including unaffiliated Registered
Investment Advisors, banks, broker-dealers (“Financial InsTtuTons”) to subscribe to. This service will allow
Independent RIAs access to our Firm’s models/posiTons. In this arrangement, our Firm will not be given
access to Independent RIAs client accounts. Our Firm does not enter direct relaTonships with these
clients. Instead, our Firm will send the investment signals to the subscribing firms or Independent RIA.
The Independent RIA Adviser(s) will be responsible for execuTng the trades and determining what asset
allocaTon is suitable for their clients. Financial InsTtuTons maintain their own custodial relaTonships and
offer separate execuTon and clearing services. Bullseye provides ongoing monitoring and supervision of
the strategies and periodically recommends purchase and sale transacTons with respect to the
management of the model investment strategies by adjusTng posiTons. Subscribing firms or Independent
RIAs are also responsible for providing all administraTve and performance reporTng services to their
clients. On occasion, these models can hold slightly different funds than our direct discreTonary asset
management accounts due to custodial relaTonship constraints that are outside of our control.
AddiTonally, some allocaTons or securiTes may differ or be restricted, depending on the Custodian
plamorm that our models are offered.
Regulatory Assets under Management
As of December 31, 2023, Bullseye had $206,209,786 in assets under management (“AUM”) on a
discreTonary basis and $0 AUM on a non-discreTonary basis.