HFP offers a variety of advisory services, which include financial planning, consulting, and investment management
services. Prior to HFP rendering any of the foregoing advisory services, clients are required to enter into one or more
written agreements with HFP setting forth the relevant terms and conditions of the advisory relationship (the
"Advisory Agreement").
HFP has been owned by Jason Llewellyn since June 3, 2015. As of December 31, 2023, HFP had $343,027,935 in
assets under management, all being managed on a discretionary basis.
While this brochure generally describes the business of HFP, certain sections also discuss the activities of its
Supervised Persons, which refer to the Firm's officers, partners, directors (or other persons occupying a similar status
or performing similar functions), employees or any other person who provides investment advice on HFP's behalf
and is subject to the Firm's supervision or control.
While each of these services is available on a stand-alone basis, certain of them may also be rendered in conjunction
with investment portfolio management as part of a comprehensive wealth management engagement (described in
more detail below).
In performing these services, HFP is not required to verify any information received from the client or from the
client's other professionals (e.g., attorneys, accountants, etc.) and is expressly authorized to rely on such
information. HFP may recommend clients engage the Firm for additional related services, its Supervised Persons in
their individual capacities other professionals to implement its recommendations. Clients are advised that a conflict
of interest exists if clients engage HFP or its affiliates to provide additional services for compensation. Clients retain
absolute discretion over all decisions regarding implementation and are under no obligation to act upon any of the
recommendations made by HFP under a financial planning or consulting engagement. Clients are advised that it
remains their responsibility to promptly notify the Firm of any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating or revising HFP's recommendations and/or services.
Wealth Management Services
HFP provides clients with wealth management services which generally includes a broad range of comprehensive
financial planning and consulting services as well as discretionary and/or non-discretionary management of
investment portfolios.
HFP primarily allocates client assets among various mutual funds, exchange-traded funds ("ETFs"), individual debt
and equity securities, and independent investment managers ("Independent Managers") in accordance with their
stated investment objectives.
Where appropriate, the Firm may also provide advice about any type of legacy position or other investment held
in client portfolios. Clients may engage HFP to manage and/or advise on certain investment products that are not
maintained at their primary custodian, such as variable life insurance and annuity contracts and assets held in
employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, HFP directs
or recommends the allocation of client assets among the various investment options available with the applicable
product. These assets are generally maintained at the underwriting insurance company or the custodian
designated by the product's provider.
Upon review of an investor's financial status, the company may propose that the investor include, as part of his or
her financial portfolio, one or more types of products that are not part of the investment advisory services provided
by the company, such as insurance products. If the investor chooses to include such a product in his or her financial
portfolio, the company recommends that the investor work closely with his or her attorney, accountant, insurance
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agent and other related professionals. Incorporation of the non-advisory financial product into the investor's
financial plan is entirely at the client's discretion.
HFP tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a continuous
basis, that client portfolios are managed in a manner consistent with those needs and objectives. HFP consults
with clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity constraints
and other related factors
relevant to the management of their portfolios. Clients are advised to promptly notify
HFP if there are changes in their financial situation or if they wish to place any limitations on the management of
their portfolios. Clients may impose reasonable restrictions or mandates on the management of their accounts if
HFP determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm's management efforts.
When Adviser provides investment advice to you regarding your retirement plan account or individual retirement
account, Adviser is a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way Adviser
makes money creates some conflicts with your interests, so Adviser operates under a special rule that requires
Adviser to act in your best interest and not put our interest ahead of yours.
Retirement Plan Consulting Services
HFP provides various consulting services to qualified employee benefit plans and their fiduciaries. This suite of
institutional services is designed to assist plan sponsors in structuring, managing and optimizing their corporate
retirement plans. Each engagement is individually negotiated and customized, and may include any or all of the
following services:
Plan Design and Strategy • Executive Planning & Benefits
Plan Review and Evaluation • Investment Selection
Plan Fee and Cost Analysis • Fiduciary and Compliance Assistance
Plan Committee Consultation • Participant Education
As disclosed in the Advisory Agreement, certain of the foregoing services are provided by HFP as a fiduciary
under the Employee Retirement Income Security Act of 1974, as amended ("ERISA"). In accordance with ERISA
Section 408(b)(2), each plan sponsor is provided with a written description of HFP's fiduciary status, the
specific services to be rendered and all direct and indirect compensation the Firm reasonably expects under
the engagement.
Sponsor and Manager of Wrap Program
HFP provides substantially all investment management services as the sponsor and manager of the Holistic
Financial Partners Program (the "Wrap Program"), a wrap fee program (i.e., an arrangement where brokerage
commissions and transaction costs are absorbed by the Firm). Accounts managed through the Wrap Program
are done so in substantially the same manner as those managed under a non-wrap arrangement. Participants
in the Wrap Program may pay a higher aggregate fee than if investment management and brokerage services
are purchased separately. Additional information about the Wrap Program is available in HFP's Wrap Brochure,
which appears as Part 2A Appendix 1 of the Firm's Form ADV.
Use of Independent Managers
As mentioned above, HFP may select certain Independent Managers to actively manage a portion of its clients'
assets. The specific terms and conditions under which a client engages an Independent Manager may be set
forth in a separate written agreement with the designated Independent Manager. In addition to this brochure,
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clients may also receive the written disclosure documents of the respective Independent Managers engaged
to manage their assets.
HFP evaluates a variety of information about Independent Managers, which may include the Independent
Managers' public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
Independent Managers' investment strategies, past performance and risk results in relation to its clients'
individual portfolio allocations and risk exposure. HFP also takes into consideration each Independent
Manager's management style, returns, reputation, financial strength, reporting, pricing and research
capabilities, among other factors.
HFP continues to provide services relative to the discretionary or non-discretionary selection of the Independent
Managers. On an ongoing basis, the Firm monitors the performance of those accounts being managed by
Independent Managers. HFP seeks to ensure the Independent Managers' strategies and target allocations remain
aligned with its clients' investment objectives and overall best interests.