Johnson Financial Group, LLC ("JFG", "we" or "us"), offers investment management, financial planning and family office services to individual, private foundation, business and institutional clients. We have been in business since 2002. JFG is principally owned by B&W Holdings LLC. Brandon C. Johnson and Wendy M. Johnson are the owners of B&W Holdings LLC.
Investment Management JFG constructs customized portfolios for investment management clients based on their financial objectives and constraints. We begin by collecting information from the client, which is used to create an Investment Policy Statement (the "IPS"). This document details the client's past investment related experience, current financial situation (including goals and risk tolerance), probable future financial needs (including constraints such as liquidity needs, time horizons, tax issues, legal and regulatory considerations, and unique circumstances). From this information, JFG develops an investment strategy to address these designated criteria, and manages the client's assets on a discretionary or non-discretionary basis. When acting with discretion, JFG considers any reasonable restrictions the client may have imposed on the account. We continuously monitor the client's portfolio and may rebalance the portfolio due to certain events, such as changes in the client's financial situation or market-driven events.
In managing a client's account, JFG may recommend that client assets be managed by one or more third party asset managers through a third party wrap-fee program. JFG's recommendation of this wrap-fee program will be based on a number of factors, including, but not limited to, the anticipated frequency of trading in the client account, the size of the account, JFG's ability to efficiently allocate to separate account managers within the program, and investment minimums. Through this program, JFG will have full discretionary authority to invest and reinvest client assets and retain third party asset managers who, in turn, have full discretionary authority to invest and reinvest client assets, subject to reasonable restrictions imposed by the client. Clients who participate in wrap fee programs are charged a bundled fee for advisory and transaction execution services. JFG receives a portion of this fee for the services it provides to wrap fee program accounts. Please refer to JFG's Wrap Fee Program Brochure (Form ADV Part 2A Appendix 1) for complete information regarding the wrap fee programs JFG may recommend to clients.
Financial Planning As part of our investment management service, we offer financial planning services at no additional charge. Financial planning typically involves providing a variety of advisory services to clients regarding the management of their financial resources based upon an analysis of their individual needs. Our planning services range from comprehensive financial planning, through which the client receives a written report of the client's overall financial situation and a recommended investment plan to more modular consultative services which focus on one or more targeted financial goals.
JFG tailors advisory services to the individual needs of clients by gathering all relevant asset and liability information to create an investment strategy and financial plan that address the clients' complete financial picture. The financial plans address the very specific circumstances that affect a client's financial goals including family information, required spending needs, financial strength and wealth targets. Clients may impose restrictions on investing in certain securities and types of securities. Family Office Services 4 JFG also provides family office services to investment management clients. These services consist of bookkeeping, expense management, bill-pay, private foundation administration and advisor coordination which are detailed in a separate engagement letter, customized to the client's needs.

Human Capital As part of our investment management service, we provide advice and tools to help families focus on the human capital side of wealth, not just the financial capital. For clients that are interested in doing more in-depth work in this area, we offer extensive expertise and coaching under a separate engagement on a wide range of topics such as Family Dynamics, Communication, Mission, Vision, Values, Philanthropy, History and Legacy, and Succession Planning. Pooled Investment Vehicles JFG offers employees and their family members access to the JFG Fund LLC (the "Fund"), a private pooled investment vehicle that invests in private equity, private credit, and private real assets focused on generating long term capital appreciation. The Fund is not open to the general public. Our advisory services are separate and distinct from the compensation paid to our affiliate for their services. The Fund is offered to certain sophisticated investors, who meet certain requirements under applicable state and/or federal securities laws. Investors to whom the Fund is offered will receive a private placement memorandum and other offering documents.
Types of Investments We provide advice on various types of investments. Our services are not limited to a specific type of investment or product. As a part of our Investment Management service, JFG may recommend an allocation to one or more unaffiliated private investments. When we recommend a private investment, the client will receive a private placement memorandum and other offering documents which include a complete description of the fees, investment objectives, risks and other relevant information associated with the investment. Refer to the Methods of Analysis, Investment Strategies and Risk of Loss below for additional disclosures and risks. IRA Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to you. When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best 5 interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest. We benefit financially from the rollover of your assets from a retirement account to an account that we manage or provide investment advice, because the assets increase our assets under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
Assets Under Management As of December 31, 2023, we have regulatory assets under management of $2,476,192,497, of which $1,090,707,595 was managed on a discretionary basis, and $1,385,484,902 was managed on a non- discretionary basis. Assets Under Advisement In addition, JFG provides financial advising, family office, and administrative services on $4.7 billion of client assets.