Lantern Wealth Advisors provides investment advice to individuals, trusts, estates, corporations and
other business entities. We have been registered investment advisors since September 2008. The
Firm is owned by Percheron Asset Management Group, Inc. and Markpet, LLC
In our capacity as an advisor, we offer a combination of the following advisory services:
The Lighthouse Plan: Under this plan, Lantern Wealth Advisors provides continuous advice to clients
regarding investment of the client funds based upon the individual needs of the client. Through
personal discussions in which goals and objectives based on a client's particular circumstances are
established, Lantern Wealth Advisors develops a client's personal investment policy and creates and
manages a portfolio based on that policy. Lantern Wealth Advisors will manage advisory accounts on a
discretionary or non-discretionary basis. As such, clients may impose restrictions on investing in
certain securities or types of securities. Account supervision is guided by the stated objectives of the
client (i.e., maximum capital appreciation, growth, income, or growth and income). Under the
Lighthouse Plan, Lantern Wealth Advisors utilizes models, both in-house, and provided by third-party
providers, which are based on the client's risk profiles, investment horizons, and individual needs.
The Lantern Select Plan: Under this plan, Lantern Wealth Advisors will perform management
searches of various unaffiliated independent registered investment advisers. Based on a client's
individual circumstances and needs, Lantern Wealth Advisors will determine which independent
adviser's portfolio management is appropriate for that client. This determination may be made on a
discretionary or non-discretionary basis. Factors considered in making this determination include
account size, risk tolerance, the opinion of each client and the investment philosophy of the
independent adviser. Certain independent advisers made available through this program may require
the client to enter into a separate discretionary agreement between the adviser and the client. The
independent advisers may engage the client directly, or they may be made available through a third-
party program provider with which Lantern Wealth Advisors has entered into an agreement in order to
access independent advisers made available on the provider's platform. Whether or not clients are
permitted to impose restrictions on investing will depend upon the determination of each independent
adviser. Please see Appendix 1 to this Brochure for complete disclosure regarding this program.
The Lantern Advisor Select Plan: Under this plan, Lantern Wealth Advisors provides discretionary
and non-discretionary investment advisory services to clients within a wrap fee program. Each client in
the wrap fee program pays a single all inclusive "wrap" fee for investment advisory services and
execution costs. Therefore, such accounts are not charged brokerage fees and commissions and
custodian charges as described in Item 5 below. The wrap fee is an asset-based fee which includes
the management fee paid to Lantern Wealth Advisors for its services as portfolio manager as well as
compensation paid to the
broker-dealer, custodian, and clearing firm for services rendered in the
execution of client transactions.
We generally manage these accounts similarly to Lighthouse Plan accounts. Please see Appendix 1 to
this Brochure for complete disclosure regarding this program.
Financial Planning: Lantern Wealth Advisors provides individualized advice in the form of a Financial
Plan. Clients purchasing this service will receive a written report, providing the client with a detailed
financial plan designed to achieve his or her stated financial goals and objectives. The financial plan
will address any or all of the following areas: Personal, Education, Tax and Cash Flow, Death and
Disability, Retirement and Investments.
Consulting: Lantern Wealth Advisors also offers clients the ability to receive individualized investment
advice on a more limited basis. This may include advice on isolated area(s) of concern such as estate
planning, retirement planning, reviewing clients’ existing portfolios, or any other specific topic. This
service also provides specific consultation and administrative services regarding investment and
financial concerns of the client.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We face an inevitable conflict in interest in that we benefit financially from the rollover of your assets
from a retirement account to an account that we manage or provide investment advice, because the
assets increase our assets under management and, in turn, our advisory fees. However, we mitigate
this conflict because, as a fiduciary, we only recommend a rollover when we believe it is in your best
interest.
Assets Under Management: As of December 31, 2023, we provide continuous management services
for $222,820,284 in client assets on a discretionary basis, and $5,142,441 in client assets on a non-
discretionary basis.