Firm Description and History
Econologics Financial Advisors, LLC (“EFA”) is a fee-based investment advisor with its place of business located
in Largo, Florida. The firm was established in early 2003 as Wealth Advisory Associates, a sole proprietorship,
and adopted its current name and corporate form, (a Wyoming limited liability company), in November of 2007.
EFA was registered as an investment advisor with Florida Division of Securities from 2003 to 2014 and has
been registered with the Securities and Exchange Commission since 2015. EFA’s current owners and
officers are Diane Hart, Managing Member/Chief Executive Officer and Eric S. Miller, Managing
Member/Chief of Operations, Senior Advisor, and Chief Compliance Officer. The firm currently has five
investment professionals and several non-investment employees. For more information about the management
team and its investment advisor representatives please consult the Brochure Supplement.
Advisory Services
As discussed below, EFA offers a broad range of services to its clients, of which investment advice is only
one aspect.
Financial Planning:
Under a Financial Planning Agreement with EFA, clients receive an Econologics Road Map® (“Road
Map”), which is a comprehensive financial plan that incorporates the client’s core values, life goals, and
plans. The Road Map focuses on nine elements, as follows:
1. Financial Planning: A financial plan which begins with the client’s ultimate goals and works
backwards to identify the appropriate incremental steps to the end objective.
2. Policies and Procedures: Policies and procedures regarding finances to be followed in the
household, based on a knowledge of the basics of personal finance and the capability to competently
handle the financial affairs of the household.
3. Business Viability: Incorporates the professional practice’s value and viability into the financial
plan with the use of a professional practice valuation and proprietary exit strategy summary report,
as well as providing step-by-step value drivers in the practice and creating a personal and
customized value gap calculation to answer the question, “Can I afford to exit my practice today?”.
4. Income Planning: Assuring that clients have determined the level of income they will need over
time and that they have made plans to generate a satisfactory income stream through retirement.
Recommendations may include managed accounts, life insurance, fixed index annuities, long term
care and other similar investment vehicles that are deemed appropriate for the client based on their
financial planning needs. (As further discussed below, certain EFA personnel are also licensed
insurance agents and may offer to sell insurance and annuity products.)
5. Debt and Credit Management: EFA advises clients on the desirability of keeping their household
and business debt free, and helps devise a plan for reaching this goal.
6. Estate Planning: EFA emphasizes to clients the importance of having up-to-date wills and other
documents to ensure that their health and legal matters will be taken care of as they have directed,
and to minimize estate and gift taxes to a minimum. EFA does not provide legal or tax advice and
urges clients to contact qualified professionals.
7. Tax Planning: EFA also discusses with clients the importance of minimizing federal and state
income tax liability and planning to save taxes during retirement. EFA offers general information
about taxes, but does not advise clients about their individual tax situation. Clients are urged to use
a qualified tax specialist.
8. Asset Protection: EFA encourages clients to reasonably limit their assets’ exposure to loss,
including exposure to liability, market losses, tax losses and inflation.
9. Investments: EFA, in its role as investment adviser, works with the client to develop an Investment
Policy Statement that reflects a level of risk and potential return that is consistent with the client’s
long-term goals.
The Econologics Road Map explores the following areas as part of the financial planning process:
1. Identifying and clarifying personal and family core values, mission, vision and goals;
2. Preparing a financial plan/roadmap, which encompasses the client’s current financial situation, the
client’s liquidity and asset preservation needs, wealth accumulation goals, wealth distribution and
transfer plans. More specifically, the financial plan/roadmap may include, but is not limited to the
following:
• Econometry® Analytics used to measure the economic and financial condition of the household
• Savings and emergency reserves analysis
• Asset allocation and investment portfolio analysis
• Potential tax consequences ( in collaboration with client’s tax advisor)
• Personal and business debt reduction recommendations
• Risk management and insurance analysis including life, annuity and long-term care needs
• Retirement and income streams analysis
• Estate and family legacy planning (through consultation with legal counsel)
• Business value, viability and succession planning
3. An outline of recommendations, strategies, solutions and resources;
4. A summary plan of action to prioritize implementation of the plan recommendations;
5. Investment consultations to develop a customized investment strategy tailored to the client’s long-
term investment goals, which may include preparing a formal written Investment Policy Statement
(“IPS”):
6. Facilitating meetings with the client and the client’s legal, accounting and tax advisors, which may
include specialists within EFA’s professional network (EFA does not provide legal or tax advice);
7. Coordinating and facilitating meetings with family members, business associates, partners or
other key individuals to assist with implementing the action plan.
Annual Review: Once the initial financial planning services have been completed by delivering the Econologics
Road Map to the client, EFA’s Ongoing Advisor Service Agreement will be offered to the client. Part of this
service is an annual review, which is usually on or near the anniversary of the Ongoing Advisory Service
Agreement (see below), or such other dates as EFA and client shall determine. The Annual Review may result
in adjustments, if necessary, to the financial plan.
Ongoing Advisory Services
Under the Ongoing Advisory Services Agreement, for a monthly fee, Clients receive:
• Designation as an Econologics® Prime Client;
• Continual access to an Advisor for financial planning services plus regularly scheduled
accountability calls;
• Access
to eMoney online financial organizer;
• Special Econologics PRIME pricing on future events; and
• Access to an exclusive website for Econologics PRIME Clients with digital access to recorded event
presentations, booklets, books, articles, etc.
Active Prime Clients whose monthly fee payments are up to date for at least twelve months may also
receive at no additional cost either one of the following:
• Econologics Annual Road Map Renovation® Financial Plan, a proprietary annual updated financial
plan that modifies and fine-tunes the implementation of the Econologics Road Map® with
recommendations based on the review of the client’s data, including their updated statistics, risk
exposure analysis and income streams analysis; or
• Econologics Practice Exit & Wealth Management Plan, as described below.
Exit Planning
An important part of a practice owner’s comprehensive financial plan is planning for the sale of their
practice. This “Exit Planning” is focused on the actual sale of the practice and can incorporate the client’s
core values, life goals and plans for post-sale. In producing the Econologics Practice Exit & Wealth
Management Plan, EFA will work with the Client to implement a written financial plan to address each of the
following four elements so that an optimum level of income and protection through retirement can be achieved:
1. Financial Analysis: An analysis of the practice sale that includes data from the sale offer or letter of
intent integrated into an exit strategy planning tool. The analysis provides valuable information on
financial readiness, the range of values for the practice, transition structuring effects on income, taxes
and personal financial planning.
2. Wealth Management & Asset Protection Plan: Specifically addresses the household income plan
including budget, income streams, debts, taxes, and asset allocation and Portfolio Manager
recommendations.
3. Strategic Planning for Wealth Management: Review of the Client’s current status regarding estate
planning and asset protection to help the Client determine if they should seek the assistance of an estate
planning attorney.
4. Post-Sale Planning: Mapping out life after the sale. Evaluate and plan what life will look like after
ownership so that new goals are set for the future.
The Econologics Practice Exit & Wealth Management Plan explores many of the same areas as the
Econologics Road Map, but with a focus on developing a strategy for the transfer of the practice and
planning for the Client’s post-practice life.
Investment Advisory Services
Currently, Clients who have received an Econologics Road Map or Practice Exit & Wealth Management
Plan, and have therefore worked with EFA to develop an investment strategy tailored to the Client’s
investment goals, are offered EFA’s Investment Advisory service, which generally includes:
• An asset allocation study illustrating the balancing of investment return and risk, emphasizing
spreading risk among various asset classes and investment vehicles as a classic way to increase
portfolio security;
• Development of an Investment Policy Statement (“IPS”), describing the specific investment types
and allocations, and
• Recommendations of one or more third-party money managers (“Portfolio Managers”), whose
investment disciplines most closely match the investment objectives and policies as outlined in the
client’s IPS.
• For qualified investors, the advisor may recommend allocating a portion of the client’s account to
alternative investments.
The terms of the Investment Advisory service are described in the Investment Advisory Agreement.
Under the Investment Advisory service, EFA may select one or more Portfolio Managers consistent with
the investment objectives and asset allocation in the Client’s Investment Policy Statement. EFA’s due
diligence process with regard to current and prospective Portfolio Managers include an evaluation of:
• Regulatory Compliance: A clear track record of compliance with applicable laws and regulations
and understanding of fiduciary duty to clients.
• Track Record: The Portfolio Manager should have at least three years of history so that performance
statistics can be meaningfully analyzed.
• Stability: The same management team should be in place for at least two years. This reflects team unity
and balance.
• Composition: At least 80% of the Portfolio Manager’s underlying securities investments should be
consistent with the broad asset class.
• Performance: The Portfolio Manager’s investment performance should show a competitive
advantage relative to its peer group in both up and down markets. This indicates a higher level of
investment knowledge and an ability to respond effectively to changing market conditions.
These criteria may not apply to certain alternative investments.
In monitoring the investment performance of Portfolio Managers, EFA will utilize the above criteria to
determine whether to consider the possible replacement of a particular Portfolio Manager.
EFA will also periodically consult with Clients regarding their financial condition and investment goals to
determine whether any changes are needed to their IPS. EFA clients are advised to promptly notify EFA if
there are ever any changes in their financial situation or investment objectives, or if they wish to impose
any reasonable restrictions upon EFA’s management services. While EFA will have the authority to select
investments for the Client’s account, it will not have the authority to make changes to the client’s IPS without
the Client’s consent.
As further described below, EFA’s investment advisor representatives may, in their capacity as licensed
insurance agents, offer fixed index annuities and other insurance products to clients, for which they are paid a
commission by the insurance company.
Tailored Advisory Services
The Investment Advisory service’s recommendations are tailored to the individual needs of the individual client.
Clients may impose guidelines or reasonable restrictions on certain types of securities or investments, but
such restrictions must be provided in writing.
Wrap Fee Programs
Wrap fee programs generally are arrangements where clients are charged a single fee for both advisory services
and brokerage commissions. EFA does not participate in wrap fee programs.
Assets Under Management
As of, December 31, 2023 Econologics Financial Advisors had $114,188,824 in discretionary assets under
management.