Broadview offers a variety of advisory services, which include financial planning, consulting, and
investment management services. Prior to Broadview rendering any of the foregoing advisory services,
clients are required to enter into one or more written agreements with Broadview setting forth the relevant
terms and conditions of the advisory relationship (the “Advisory Agreement”). Broadview has been
registered as an investment adviser since September 2009 and is wholly owned by Joe Dailey, Adam Dodge,
Matt Goihl, Angie Pingel and Amanda Taylor. Prior to October 17, 2022, Broadview was formerly SJA
Financial Advisory, LLC.
As of December 31, 2023, Broadview had approximately $548,972,855 of assets under management,
$548,234,059 of which was managed on a discretionary basis and approximately $738,796 of which was
advised on a non-discretionary basis.
While this brochure generally describes the business of Broadview, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, members, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on Broadview’s behalf and is subject to the Firm’s supervision or control.
Financial Planning and Consulting Services
Broadview offers clients a broad range of financial planning and consulting services, which may include
any or all of the following functions:
•
Business Planning
• Cash Flow Forecasting
• Trust and Estate Planning
• Financial Reporting
• Investment Consulting
• Insurance Planning
•
Debt Management
•
Retirement Planning
• Risk Management
• Charitable Giving
• Distribution Planning
• Tax Planning
• Manager Due Diligence
•
Education Funding
In performing these services, Broadview is not required to verify any information received from the client
or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to
rely on such information.
Broadview does not serve as an attorney, accountant or insurance agent and does not prepare trust and estate
planning documents or tax returns or sell insurance products. If requested by a client, the Firm may
recommend certain attorneys, accountants, insurance agents or other professionals to assist with the
implementation of its financial planning advice. Clients retain absolute discretion over all decisions
regarding implementation and are under no obligation to act upon any of the recommendations made by
Broadview under a financial planning or consulting engagement. Clients are advised that it remains their
responsibility to promptly notify the Firm of any change in their financial situation or investment objectives
for the purpose of reviewing, evaluating or revising Broadview’s recommendations and/or services.
When Broadview provides investment advice regarding a client’s retirement plan account or individual
retirement account, it is a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act (“ERISA”) and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way Broadview makes money creates some conflicts with a client’s interests. To
address this conflict, Broadview operates under a special rule that requires it to act in the client’s best interest
and not put its interest ahead of the client. In addition, Broadview’s sole source of revenue is fees paid by
our clients. Broadview does not receive any other fees or compensation based on product sales.
Investment Management Services
Broadview manages client investment portfolios on a discretionary or non-discretionary basis using Modern
Portfolio Theory, which is a theory that suggests diversification can increase the opportunity for positive
relative performance and minimize market risk because certain investments do not move in unison. Using
this theory, Broadview attempts to maximize long-term returns (net of inflation and taxes) and minimize
volatility for a client’s individual risk tolerance and risk capacity by combining lower-correlation assets in
a portfolio consisting primarily of mutual funds and exchange-traded funds (“ETFs”). Under certain
circumstances, Broadview may also
utilize the services of unaffiliated third-party investment managers
(“Independent Managers”) to invest a portion of a client’s portfolio directly in individual securities. Mutual
funds, ETFs and the direct investment in individual securities by Independent Managers are collectively
referred to as “Assets.”
The Firm’s equity strategy seeks long-term capital appreciation by investing in Assets that provide exposure
to domestic and foreign equity securities of various market capitalizations, including emerging and
developed market economies, as well as commodities and real estate.
The Firm’s fixed income strategy seeks income and reduced volatility by investing in Assets that provide
exposure to fixed income securities, including domestic and foreign fixed income securities from emerging
and developed market economies. These fixed income securities are of various durations and credit quality,
which may include lower or unrated bonds.
The Firm seeks to remain fully invested and cash typically represents less than 5% of a portfolio, depending
on a client’s anticipated distribution needs and market conditions.
The Firm employs these strategies in various combinations depending on each client’s personal financial
goals and objectives, as well as time horizon and tolerance and capacity for risk. Asset allocations may
vary at times depending on market conditions.
Where appropriate, the Firm may also provide advice about any type of legacy investment held in client
portfolios. Clients may restrict Broadview’s discretionary authority over legacy investments even when
held in a discretionary portfolio. In such situations, Broadview does not research or monitor the legacy
investment and is not responsible for the performance, reporting or subsequent events affecting the legacy
investment; however, Broadview may take such securities into account when constructing and rebalancing
client’s investment portfolio in accordance with the client’s personal financial goals and objectives.
Clients may engage Broadview to manage and/or advise on certain investments that are not maintained at
their primary custodian, such as variable life insurance and annuity contracts and assets held in employer
sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, Broadview
directs or recommends the allocation of client assets among the available investment options.
Broadview tailors its investment management services to meet the needs of its individual clients and seeks
to ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those needs
and objectives. Broadview consults with clients on an initial and/or ongoing basis to assess their specific
risk tolerance, risk capacity, time horizon, liquidity constraints and other related factors relevant to the
management of their portfolios. Clients are advised to promptly notify Broadview if there are changes in
their financial situation or if they wish to place any limitations on the management of their portfolios.
Clients may impose reasonable restrictions or mandates on the management of their accounts if Broadview
determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts.
Use of Independent Managers
As mentioned above, Broadview may select certain Independent Managers to actively manage a portion of
its clients’ assets. Clients authorize Broadview to delegate the management of all or part of their assets to
one or more Independent Managers without prior consultation, consent or approval. Clients will receive
the written disclosure documents of the respective Independent Managers engaged to manage their assets
and the platform used to access the Independent Manager, if any. Independent Managers and/or the
platforms that offer the Independent Manager’s investment services will charge fees in addition to
Broadview’s investment management fee.
Broadview continues to provide services relative to the selection of the Independent Managers. On an
ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers. Broadview seeks to ensure the Independent Managers’ strategies and target allocations remain
aligned with its clients’ investment objectives and overall best interests.