We specialize in the following types of services: asset management, financial planning and consulting,
retirement consulting and management, and referrals to third party money managers. We are
dedicated to providing individuals and other types of clients with a wide array of investment advisory
services. Our firm is a limited liability company formed in the State of Missouri. Our firm has been in
business as an investment adviser since 2005 and is owned as follows:
Gregory Shoemaker –31.852%
Joseph Keifer – 31.852%
Dean Millonas- 14.296%
Patrick Lodes – 5%
William Friebel – 4%
Karen Torrence – 2%
Chris Swenson – 2%
John Wehmer – 2%
Donald Aulbert – 1%
David Kaplan – 1%
Leslie Garrison – 1%
Liyin Bao – 1%
Thomas Gooden – 1%
John Howard – 1%
Khurram Naveed – 1%
Our firm also conducts business under the following names:
Triada Advisors
Stone 8 Wealth Management, LLC
Dixon Incorporated
Bell & Associates Wealth Management
Steamboat Financial Group
GenFinity Wealth Management
Lifetime Planning, Inc.
Morse Wealth Management
West Financial Services
Vine Wealth Management
Milestone Investment Counsel
Carlisle Mott Financial
Stauros Financial, LLC
Legends Financial Services Group, LLC
Focus Wealth Management
Rains Wealth Management
Advisory Services We Offer
Asset Management
We emphasize continuous and regular account supervision. As part of our asset management service,
we generally create a portfolio, consisting of individual stocks or bonds, exchange traded funds (“ETFs”),
exchange traded notes (“ETNs”), options, mutual funds and other public and private securities or
investments. We also provide investment management services for plan participants’ 401(k)s including
rollover options and the risks of moving assets out of 401(k) plans. The client’s individual investment
strategy is tailored to their specific needs and may include some or all of the previously mentioned
securities. Each portfolio will be initially designed to meet a particular investment goal, which we
determine to be suitable to the client’s circumstances. This may also include insurance analysis, estate
and tax planning strategies, industry education and financial planning, etc. Once the appropriate
portfolio has been determined, we review the portfolio at least annually and if necessary, rebalance the
portfolio based upon the client’s individual needs, stated goals and objectives. Each client has the
opportunity to place reasonable restrictions on the types of investments to be held in the portfolio.
ADV Part 2A – Firm Brochure Page 5 Cornerstone Wealth Management, LLC
Retirement Consulting and Management
We provide retirement consulting management services on a one-time or ongoing basis. Generally,
such services consist of assisting plan sponsors in establishing, monitoring and reviewing their
participant-directed retirement plan. As the needs of the plan sponsor dictate, areas of advising could
include: investment options, plan structure and participant education.
All retirement consulting and management services shall be in compliance with the applicable laws
regulating retirement consulting services. This applies to client accounts that are pension or other
employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and we accept appointments to
provide our services to such accounts, we acknowledge that we are a fiduciary within the meaning of
Section 3(21) or 3(38) of ERISA (but only with respect to the provision of services described in our
advisory agreement).
Financial Planning and Consulting
We provide a variety of financial planning and consulting services to individuals, families and other
clients regarding the management of their financial resources based upon an analysis of the client’s
current situation, goals, and objectives. Generally, such financial planning services will involve
preparing a financial plan or rendering a financial consultation for clients based on the client’s
financial goals and objectives. This planning or consulting may encompass one or more of the
following areas: Investment Planning, Retirement Planning, Estate Planning, Charitable Planning,
Education Planning, Cost Segregation Study, Corporate Structure, Mortgage/Debt Analysis,
Insurance Analysis, Lines of Credit Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For example,
recommendations may be made that the clients begin or revise investment programs, create or revise
wills or trusts, obtain or revise insurance coverage, commence or alter retirement savings, or
establish education or charitable giving programs. It should also be noted that we refer clients to an
accountant, attorney or other specialist, as necessary for non-advisory related services. For written
financial planning engagements, we provide our clients with a written summary of their financial
situation, observations, and recommendations. For financial consulting engagements, we usually do
not provide our clients with a written summary of our observations and recommendations as the
process is less formal than our planning service. Plans or consultations are typically completed within
six months of the client signing a contract with us, assuming that all the information and documents
we request from the client are provided to us promptly. Implementation of the recommendations
will be at the discretion of the client.
LPL Sponsored Advisory Programs
When appropriate, we have the ability to provide advisory services through certain programs
sponsored by LPL Financial, LLC (“LPL”). Below is a brief description of each LPL advisory program
available to us. Annualized fees for participation in LPL advisory programs vary up to maximum of
3.00%. For more information regarding the LPL programs, including more information on the
advisory services and fees that apply, the types of investments available in the programs and the
potential conflicts of interest presented by the programs please see the LPL Financial Form ADV Part
2 or the applicable LPL program’s Wrap Fee Program Brochure and the applicable LPL Financial
client agreement.
ADV Part 2A – Firm Brochure Page 6 Cornerstone Wealth Management, LLC
Guided Wealth Portfolios Program (“GWP”)
GWP offers clients the ability to participate in a centrally managed, algorithm-based investment
program, which is made
available to users and clients through a web-based, interactive account
management portal (“Investor Portal”). Investment recommendations to buy and sell open-end
mutual funds and exchange-traded funds are generated through proprietary, automated, computer
algorithms (collectively, the “Algorithm”) of Xulu, Inc., doing business as FutureAdvisor
(“FutureAdvisor”), based upon model portfolios constructed by LPL and selected for the account as
described below (such model portfolio selected for the account, the “Model Portfolio”).
Communications concerning GWP are intended to occur primarily through electronic means
(including but not limited to, through email communications or through the Investor Portal),
although our firm will be available to discuss investment strategies, objectives or the account in
general in person or via telephone.
A preview of the GWP Program (the “Educational Tool”) is provided for a period of up to 45 days to
help users determine whether they would like to become advisory clients and receive ongoing
financial advice from LPL, FutureAdvisor and our firm by enrolling in the advisory service (the
“Managed Service”). The Educational Tool and Managed Service are described in more detail in the
GWP Program Brochure. Users of the Educational Tool are not considered to be advisory clients of
LPL, FutureAdvisor or our firm, do not enter into an advisory agreement with LPL, FutureAdvisor or
our firm, do not receive ongoing investment advice or supervisions of their assets, and do not receive
any trading services. A minimum account value of $5,000 is required to enroll in the Managed Service.
Manager Access Select Program (“MAS”):
MAS provides clients access to the investment advisory services of professional portfolio
management firms for the individual management of client accounts. We will assist client in
identifying a third party portfolio manager (Portfolio Manager) from a list of Portfolio Managers
made available by LPL Financial. The Portfolio Manager manages client’s assets on a discretionary
basis. We will provide initial and ongoing assistance regarding the Portfolio Manager selection
process. A minimum account value of $100,000 is required for Manager Access Select, however, in
certain instances, the minimum account size may be lower or higher.
Optimum Market Portfolios Program (“OMP”)
OMP offers clients the ability to participate in a professionally managed asset allocation program
using Optimum Funds Class I shares. Under OMP, the client will authorize LPL Financial on a
discretionary basis to purchase and sell Optimum Funds pursuant to investment objectives chosen
by the client. We will assist the client in determining the suitability of OMP for the client and assist
the client in setting an appropriate investment objective. Adviser will have discretion to select a
mutual fund asset allocation portfolio designed by LPL consistent with the client’s investment
objective. LPL Financial will have discretion to purchase and sell Optimum Funds pursuant to the
portfolio selected for the client. LPL Financial will also have authority to rebalance the account. A
minimum account value of $10,000 is required for OMP.
Personal Wealth Portfolios Program (“PWP”)
PWP offers clients an asset management account using asset allocation model portfolios designed by
LPL Financial. We will have discretion for selecting the asset allocation model portfolio based on
client’s investment objective. We will also have discretion for selecting third party money managers
ADV Part 2A – Firm Brochure Page 7 Cornerstone Wealth Management, LLC
(PWP advisors) or mutual funds within each asset class of the model portfolio. LPL Financial will act
as the overlay portfolio manager on all PWP accounts and will be authorized to purchase and sell on
a discretionary basis mutual funds and equity and fixed income securities. A minimum account value
of $250,000 is required for PWP.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. We will obtain
the necessary financial data from the client, assist the client in determining the suitability of the MWP
program and assist the client in setting an appropriate investment objective. We initiate the steps
necessary to open an MWP account and have discretion to select a model portfolio designed by LPL
Financial’s Research Department consistent with the client’s stated investment objective. LPL
Financial’s Research Department is responsible for selecting the mutual funds within a model
portfolio and for making changes to the mutual funds selected. The client will authorize LPL Financial
to act on a discretionary basis to purchase and sell mutual funds, including in certain circumstances
exchange traded funds and to liquidate previously purchased securities. The client will also authorize
LPL Financial to effect rebalancing for MWP accounts.
The MWP program may make available model portfolios designed by strategists other than LPL’s
Research Department. If such models are made available, we will have discretion to choose among
the available models designed by LPL and outside strategists. A minimum account value of $25,000
is required for MWP.
Tailoring of Advisory Services
We offer individualized investment advice to clients utilizing the Asset Management service.
Additionally, we offer general investment advice to clients utilizing Financial Planning and Consulting
and Retirement Consulting and Management services.
Each Asset Management client has the opportunity to place reasonable restrictions on the types of
investments to be held in the portfolio. Restrictions on investments in certain securities or types of
securities may not be possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
We offer wrap fee programs as further described in Part 2A, Appendix 1 (the “Wrap Fee Program
Brochure”) of our Brochure. Our wrap fee and non-wrap fee accounts are managed on an
individualized basis according to the client’s investment objectives, financial goals, risk tolerance, etc.
We do not manage wrap fee accounts in a different fashion than non-wrap fee accounts. As further
described in our Wrap Fee Program Brochure, we receive a portion of the wrap fee for our services.
Regulatory Assets Under Management
Our firm managed $3,295,073,967 on a discretionary basis and $587 on a non-discretionary basis as
of 12/31/2023.
ADV Part 2A – Firm Brochure Page 8 Cornerstone Wealth Management, LLC