PETERSON PARTNERS other names

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Adviser Profile

As of Date:

03/26/2024

Adviser Type:

- Large advisory firm


Number of Employees:

39 2.63%

of those in investment advisory functions:

32


Registration:

SEC, Approved, 3/30/2012

AUM:

2,126,417,239 3.33%

of that, discretionary:

2,126,417,239 3.33%

Private Fund GAV:

1,785,666,292 -13.40%

Avg Account Size:

68,594,104 -10.00%


SMA’s:

NO

Private Funds:

31 4

Contact Info

801 xxxxxxx

Websites :
Client Types:

+

Advisory Activities:

+

Compensation Arrangments:

+

Reported AUM

Discretionary
Non-discretionary
2B 2B 1B 1B 882M 588M 294M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Recent News



Private Funds Structure

Fund Type Count GAV
Private Equity Fund 20 $1,441,235,503
Venture Capital Fund 11 $344,430,789

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Private Funds



Employees




Brochure Summary

Overview

This Brochure relates to Peterson Partners, LLC, a Delaware limited liability company, and the General Partners (as defined below), (together, “Peterson”). Peterson was formerly structured as a Utah corporation founded in September 1995, and restructured to a limited liability company in March 2021. Peterson is an investment advisory firm located in Salt Lake City, UT. Peterson provides discretionary investment advisory services to the private investment funds described below (the “Funds”), which are its only advisory clients. Specifically: Peterson provides discretionary investment advisory services to:
• Peterson Private Equity VI, LP, a Delaware limited partnership (“PPE VI”)
• Peterson Private Equity VII, LP, a Delaware limited partnership (“PPE VII”)
• Peterson Private Equity VIII, LP, a Delaware limited partnership (“PPE VIII”)
• Peterson Private Equity VIII Parallel, LP, a Delaware limited partnership (“PPE VIII-P”)
• Peterson Private Equity IX, LP, a Delaware limited partnership (“PPE IX”)
• Peterson Private Equity X, LP, a Delaware limited partnership (“PPE X”)
• Peterson Breeze Coinvest, LLC, a Delaware limited liability company (“PB Coinv”)
• Peterson Packsize Coinvest, LP, a Delaware limited partnership (“Packsize Coinv”)
• Peterson Packsize Coinvest Holdings, LLC, a Delaware limited liability company (“Packsize Coinv Hld”)
• Peterson ES Coinvest, LLC, a Delaware limited liability company (“ES Coinv”)
• Peterson Dura Coinvest, LLC, a Delaware limited liability company (“Dura Coinv”)
• Peterson LS Coinvest, LLC, a Utah limited liability company (“LS Coinv”)
• Peterson PW Coinvest, LLC, a Delaware limited liability company (“PW Coinv”)
• Peterson PW Coinvest B, LLC, a Delaware limited liability company (“PW Coinv B”)
• Peterson Venture Partners Zero, LLC, a Utah limited liability company (“PVP Zero”)
• Peterson Venture Partners I, LP, a Delaware limited partnership (“PVP I”)
• Peterson Venture Partners II, LP, a Delaware limited partnership (“PVP II”)
• Peterson Venture Partners III, LP, a Delaware limited partnership (“PVP III”)
• Peterson Venture Partners IV, LP, a Delaware limited partnership (“PVP IV”)
• PVP Opportunity Fund I, LP, a Delaware limited partnership (“PVP Opp I”)
• Peterson Venture Partners K-I, LP, a Delaware limited partnership (“PVP K-I”)
• Peterson Venture Partners II Coinvest I, LLC, a Delaware limited liability company (“PVP II Coinv I”)
• Peterson Ethos Coinvest, LLC, a Delaware limited liability company (“Ethos Coinv”)
• Peterson Search Partners Zero, LLC, a Utah limited liability company (“PSP Zero”)
• Peterson Search Partners I, LP, a Delaware limited partnership (“PSP I”)
• Peterson Search Partners II, LP, a Delaware limited partnership (“PSP II”)
• Peterson Search Partners I Coinvest I, LLC, a Delaware limited liability company (“PSP I Coinv I”)
• Peterson CSW Coinvest, LLC, a Delaware limited liability company (“CSW Coinv”)
• Peterson Real Assets, LLC, a Utah limited liability company (“PRA”)
• Peterson SMR Coinvest, LLC, a Delaware limited liability company (“SMR Coinv”)
• Peterson Special Situations, LLC, a Utah limited liability company (“PSS”) Affiliates of Peterson serve as the general partners or managers of certain of the Funds. Specifically:
• Peterson Private Equity VI GP, LLC (“GP of PPE VI”) serves as the general partner to PP VI
• Peterson Private Equity VII GP, LLC (“GP of PPE VII”) serves as the general partner to PPE VII
• Peterson Private Equity VIII GP, LLC (“GP of PPE VIII & PPE VIII-P”) serves as the general partner to PPE VIII and PPE VIII-P
• Peterson Private Equity IX GP, LLC (“GP of PPE IX”) serves as the general partner to PPE IX
• Peterson Private Equity X GP, LLC (“GP of PPE X”) serves as the general partner to PPE X
• Peterson Breeze Coinvest Mgt, LLC (“Manager of PB Coinv”) serves as the manager to PB Coinv
• Peterson Packsize Coinvest GP, LLC (“GP & Manager of Packsize Coinv & Packsize Coinv Hld”) serves as the general partner and manager to Packsize Coinv and Packsize Coinv Hld, respectively
• Peterson ES Coinvest Mgt, LLC (“Manager of ES Coinv”) serves as the manager to ES Coinv
• Peterson Dura Coinvest Mgt, LLC (“Manager of Dura Coinv”) serves as the manager to Dura Coinv
• Peterson LS Coinvest Mgt, LLC (“Manager of LS Coinv”) serves as the manager to LS Coinv
• Peterson PW Coinvest Mgt, LLC (“Manager of PW Coinv & PW Coinv B”) serves as the manager to PW Coinv and PW Coinv B, respectively
• Peterson Venture Partners, LLC (“Manager of PVP Zero”) serves as the manager to PVP Zero
• Peterson Venture Partners I GP, LLC (“GP of PVP I”) serves as the general partner to PVP I
• Peterson Venture Partners II GP, LLC (“GP of PVP II”) serves as the general partner to PVP II
• Peterson Venture Partners III GP, LLC (“GP of PVP III”) serves as the general partner to PVP III
• Peterson Venture Partners IV GP, LLC (“GP of PVP IV”) serves as the general partner to PVP IV
• PVP Opportunity Fund I GP, LLC (“GP of PVP Opp I”) serves as the general partner to PVP Opp I
• Peterson Venture Partners K-I GP, LLC (“GP of PVP K-I”) serves as the general partner to PVP K-I
• Peterson Ethos Coinvest Mgt, LLC (“Manager of Ethos Coinv”) serves as the manager to Ethos Coinv
• Peterson Search Partners Zero Management, LLC (“Manager of PSP Zero”) serves as the manager to PSP Zero
• Peterson Search Partners I GP, LLC (“GP of PSP I”) serves
as the general partner to PSP I
• Peterson Search Partners II GP LLC (“GP of PSP II”) serves as the general partner to PSP II
• Peterson CSW Coinvest Mgt, LLC (“Manager of CSW Coinv”) serves as the manager to CSW Coinv
• PRA Management, LLC (“Manager of PRA”) serves as the manager to PRA
• Peterson SMR Coinvest Mgt, LLC (“Manager of SMR Coinv”) serves as the manager to SMR Coinv
• PSS Management, LLC (“Manager of PSS”) serves as the manager to PSS The GP of PPE VI, the GP of PPE VII, the GP of PPE VIII & PPE VIII-P, the GP of PPE IX, the GP OF PPE X, the Manager of PB Coinv, GP & Manager of Packsize Coinv & Packsize Coinv Hld, the Manager of ES Coinv, the Manager of PVP Zero, the GP of PVP I, the GP of PVP II, the GP of PVP III, the GP of PVP IV, the GP of PVP Opp I, the GP of PVP K-I, the Manager of Ethos Coinv, the Manager of Dura Coinv, the Manager of LS Coinv, and the Manager of PW Coinv & PW Coinv B, the Manager of PSP Zero, the GP of PSP I, the GP of PSP II, the Manager of CSW Coinv, the Manager of PRA, the Manager of SMR Coinv, and the Manager of PSS are collectively referred to as (the “General Partners”). Peterson serves as investment adviser to private investment funds that are operating as private equity funds and venture capital funds. Private Equity and Search Funds: PPE VI, PPE VII, PPE VIII, PPE VIII-P, PPE IX, PPE X, PB Coinv, Packsize Coinv, Packsize Coinv Hld, ES Coinv, Dura Coinv, and LS Coinv, PW Coinv, and PW Coinv B, PSP Zero, PSP I, PSP II, PSP I Coinv I, CSW Coinv, PRA, SMR Coinv, PSS: Peterson’s strategy is to be the preferred capital partner to entrepreneurs and founders of businesses in making opportunistic private equity investments. Typically, the companies Peterson invests in on behalf of the Funds (together companies Peterson has identified as potential investments for the Funds, the “Portfolio Companies”) are companies that have greater than $10 million in revenues, are cash flow positive and are poised for rapid and profitable growth. In addition to providing capital, Peterson helps company leaders as they consider and implement strategies in areas such as sales, personnel, and finance. Peterson expects that the companies that the Funds invest in will typically have some or all of the following characteristics:
• Proven business models and positive cash flow or steady state net operating cash flows;
• Talented management (or Peterson and its network can bring such management to the Portfolio Company);
• Straight-forward approaches to competing in business services, light manufacturing, distribution and other industry sectors;
• High operating margins that generally derive from unique value-added services, a superior brand value proposition or an advantaged position in an embryonic or growing industry;
• High growth prospects, through a combination of organic expansion and acquisition;
• Attractive valuations; and
• Potential for improvements in strategy and management (e.g., fragmented or under- managed industries).
• Search Funds and operating companies acquired by Search Fund entrepreneurs From time to time, Peterson forms and manages, on a transaction-by-transaction basis, special purpose vehicles, such as PSP I Coinv I, PB Coinv, Dura Coinv, PW Coinv, and PW Coinv B, Packsize Coinv, Packsize Coinv Hld, ES Coinv, CSW Coinv, to participate in investment opportunities alongside the Funds, or, such as LS Coinv, and SMR Coinv, opportunities separate from the Funds. Unlike the Funds, which generally do not limit investment discretion, such special purpose vehicles are often limited to investing only in the securities relating to the particular transaction or strategy for which the special purpose vehicle was created. It should be noted that each of the private equity Funds has an investment committee that is comprised of officers of Peterson (each, an “Investment Committee”). The relevant Investment Committee makes decisions regarding the acquisition and disposition of Portfolio Companies for the Funds. Venture Capital Funds: PVP Zero, PVP I, PVP II, PVP III, PVP IV, PVP Opp I, PVP K-I, PVP II Coinv I, and Ethos Coinv: Peterson pursues an investment strategy to partner with talented entrepreneurs and founders of companies to build growth businesses. PVP Zero has invested in start-up and early-stage companies. PVP I, PVP II, PVP III, and PVP IV are primarily engaged in seed and early stage venture capital investing. From time to time, Peterson forms and manages, on a transaction-by- transaction basis, special purpose vehicles, such as PVP Opp I, PVP K-I, PVP II Coinv I, and Ethos Coinv to participate in investment opportunities alongside the Funds. Unlike the Funds, which generally do not limit investment discretion, such special purpose vehicles are often limited to investing only in the securities relating to the particular transaction or strategy for which the special purpose vehicle was created. It should be noted that each of the venture capital Funds has an investment committee that is comprised of officers of Peterson and/or other affiliated individuals (each, an “Investment Committee”). The relevant Investment Committee makes decisions regarding the acquisition and disposition of Portfolio Companies for the Funds. The investment focus of each Fund is described in its partnership agreement, confidential private offering memorandum and/or investment management agreement (“Governing Documents”). Peterson does not participate in wrap fee programs. As of December 31, 2023, Peterson managed approximately $2,126,417,239in Fund assets (calculated in regulatory assets under management), all on a discretionary basis. Peterson does not currently manage any advisory client assets on a non-discretionary basis.