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Adviser Profile

As of Date 07/15/2024
Adviser Type - Large advisory firm
Number of Employees 36 16.13%
of those in investment advisory functions 14 16.67%
Registration SEC, Approved, 2/27/2012
AUM* 3,637,779,141 12.28%
of that, discretionary 3,637,779,141 12.28%
Private Fund GAV* 3,637,779,141 12.28%
Avg Account Size 279,829,165 12.28%
% High Net Worth 38.10% 100.00%
SMA’s No
Private Funds 13
Contact Info 212 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
3B 3B 2B 2B 1B 926M 463M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count10 GAV$3,566,515,841
Fund TypePrivate Equity Fund Count3 GAV$71,263,300

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Brochure Summary

Overview

ERFF Management is a Delaware limited liability company that was formed in 2005 for the purpose of serving as an investment adviser to East Rock Focus Fund, LP (the “Focus Fund”), a multi-manager investment vehicle. ERFF Management continues to serve as the investment adviser to the Focus Fund. East Rock Capital is a Delaware limited liability company that was formed in 2006 to principally serve as the investment adviser to East Rock Endowment Fund, LP (“EREF”) and East Rock Charitable Fund, LP (“ERCF”), customized endowment-style investment vehicles created to invest the personal assets of a high-net-worth family. ERFF Management is a “relying adviser” of East Rock Capital for purposes of registration under the Investment Advisers Act of 1940, as amended (the “Advisers Act”). East Rock Capital and ERFF Management are together herein referred to as “East Rock”, the “Firm”, “we”, or “our”. Adam Shapiro is the Managing Partner of the Firm (the “Managing Partner”) and controls East Rock. Mr. Shapiro and a trust established for the benefit of Mr. Shapiro and his family indirectly own a majority of the economic interests in East Rock. Endowment-Style Investment Vehicles East Rock Capital serves as the investment adviser to endowment-style investment vehicles (each such investment vehicle, an “East Rock Endowment Vehicle” and collectively, the “East Rock Endowment Vehicles”), that were created to invest opportunistically in a wide range of asset classes through: i) third-party managed investment vehicles (“Third-Party Managed Vehicles”)1, the underlying assets of which are typically publicly traded securities; ii) direct investments, both long and short, in equity, debt and/or other securities and instruments traded publicly and privately in U.S. and foreign markets; and iii) equity and debt investments in privately held companies and real assets, either directly or through Third-Party Managed Vehicles, in investment opportunities sourced by East Rock’s network of third-party investment managers. Asset classes include hedge funds, long-only equities, private equity, real assets, and fixed income. The East Rock Endowment Vehicles are each exempt from registration under the Investment Company Act of 1940, as amended (the “Investment Company Act”), pursuant to Section 3(c)(7) thereof. Each of the East Rock Endowment Vehicles is principally dedicated to, and beneficially owned by, an affiliated group of individuals and/or entity investors. East Rock Focus Fund, LP The Focus Fund was formed in October of 2005 as a Delaware limited partnership and is exempt from registration under the Investment Company Act pursuant to Section 3(c)(7) thereof. The Focus Fund is a concentrated multi-manager investment vehicle investing primarily in a blend of Third-Party Managed Vehicles, the underlying assets of which are typically publicly traded securities. The Focus Fund also makes direct investments in equity, debt and other securities and instruments. Each investor in the Focus Fund is required to execute a subscription agreement and become a party to the limited partnership agreement. The Focus Fund is managed in accordance with the investment objectives, strategies, restrictions,
and guidelines set forth in the Focus Fund’s confidential private placement memorandum (“CPPM”). Further, the Focus Fund is managed only in accordance with its own 1 The underlying assets of Third-Party Managed Vehicles may include any of the investments described herein, including, without limitation, publicly traded securities and equity and debt investments in privately held companies and real estate assets. characteristics and is not tailored to any particular Focus Fund investor. Additional information about the Focus Fund can be found in its CPPM. East Rock EAI Fund, LLC East Rock EAI Fund, LLC (the “EAI Fund”) was formed in July 2020 as a Delaware series limited liability company and is exempt from registration under the Investment Company Act pursuant to Section 3(c)(7) thereof. The EAI Fund has multiple series outstanding. The EAI Fund was formed with a primary goal of providing direct investment access to East Rock’s employees, its network of industry peers, and prospective clients and investors. The EAI Fund’s investment objective is to primarily make equity and debt investments in privately held companies and real assets, either directly or through Third-Party Managed Vehicles, in investment opportunities sourced by East Rock’s network of third-party investment managers. Such investments are typically pursued side-by-side with the East Rock Endowment Vehicles. Other Accounts and Vehicles In addition to managing the East Rock Endowment Vehicles, the Focus Fund and the EAI Fund, East Rock provides, or may provide in the future, discretionary investment advisory and management services to a limited number of other client accounts and vehicles that may be structured as limited partnerships, limited liability companies, or managed accounts as well as a limited number of pooled vehicles that are each dedicated to a specific investment (collectively, with the East Rock Endowment Vehicles, the Focus Fund and the EAI Fund, the “East Rock Investment Vehicles”, and each, an “East Rock Investment Vehicle”).2 Each East Rock Investment Vehicle is managed in accordance with the underlying terms of such vehicle. Therefore, certain East Rock Investment Vehicles do not always participate in the same investments, or in the same proportion as other East Rock Investment Vehicles. As discussed below, East Rock takes a number of factors into consideration when determining the suitability of an investment for each East Rock Investment Vehicle. Further, we generally will not permit the underlying investors in an East Rock Investment Vehicle to impose any investor-specific limitations on the investment activities described in the offering documents of such vehicle (although an East Rock Endowment Vehicle’s investment program may be customized with the affiliated group of investors that beneficially own such vehicle). As of December 31, 2023, East Rock managed approximately $3,637,779,141 of regulatory assets under management on a discretionary basis. Although East Rock has Non-Discretionary Clients (as defined below), East Rock does not currently manage any regulatory assets under management on a non- discretionary basis.