A. Ownership/Advisory History Midwest Professional Planners, Ltd (“MPPL” and/or “firm”), is a Wisconsin corporation principally owned and managed by Scott Wallschlaeger. MPPL has been offering financial planning and investment advisory services since May of 1990. B. Advisory Services Offered The primary business of MPPL as a financial planning and asset management firm is to work with clients to maximize current income and/or cash flow, both taxable and tax-free, and/or create long-term capital appreciation using prudent financial planning techniques and diversified asset management depending on the client's needs, investment objectives, and tolerance for risk. This would include diversification of assets, long-term income and investment management, and the use of insurance where appropriate. In addition to providing MPPL with information regarding their personal financial circumstances, investment objectives and tolerance for risk, clients are required to provide the firm in writing with any reasonable investment restrictions that should be imposed on the management of their portfolio, and to promptly notify the firm of any changes in such restrictions or in the client's personal financial circumstances, investment objectives, goals and tolerance for risk. No less frequently than annually, MPPL’s reports to clients will remind clients of their obligation to inform the firm of any such changes or any restrictions that should be imposed on the management of the client’s account. MPPL will also contact clients at least annually to determine whether there have been any changes in a client's personal financial circumstances, investment objectives and tolerance for risk. B.1. Coordinated Financial Planning Services – General Information MPPL provides its coordinated financial planning services on a fee basis for one or more financial planning services selected by the client during the discovery phase or after the Financial Planning Assessment. The discovery phase is designed to explore the types of financial planning services and modules the client requires based upon the unique personal and financial circumstances of the client. MPPL develops a coordinated financial plan tailored to the needs of the individual client through a five- step process: 1. Discovery – This step is conducted to understand the client’s current financial situation and goals and to determine any questions or concerns that need to be addressed. MPPL will gather detailed information on current and future assets, liabilities, employee benefits, insurance, cash-flow resources and requirements, and any other items that are important to the planning process. 2. Analysis – During this step, MPPL’s financial planning department will analyze the data in the client’s plan and may assemble a personalized advisory board based on the scope of the planning agreement. 3. Recommendation – The members of this advisory board will identify problems and develop various ideas and solutions into a strategic plan in order to meet the client’s goals, objectives, and philosophy. The recommendations and analysis by MPPL’s team may include the following planning areas: Education Stock options Asset allocation Tax planning Employee benefits Estate/legal planning Retirement Business benefits Survivorship Business succession Insurance Intergenerational planning Disability Charitable giving Long-term care Asset protection Distribution 4. Implementation – During this step, MPPL will coordinate with the client’s attorney, CPA, and other appropriate advisers to assist in implementing the desired elements of the plan. Charges the client may incur from these other advisers are at the client’s expense. 5. Ongoing Service – This step provides ongoing financial planning advice by the advisor as well as periodic schedule updates to track the client’s planning progress. To accomplish this, MPPL will link the client’s investments, retirement accounts, bank loans, and other financial accounts that have online access so the plan will update daily with current values. MPPL will then provide a secure website where the client, the advisor, and any other trusted advisors can access the client’s personal financial plan, any generated reports, and documents stored in the encrypted vault. The client will also have the ability to generate various reports, track goals, view current investment allocations, as well as track reward points for credit cards and frequent flyer miles. (Not all financial institutions will support this service. If any accounts are not able to link with this service, MPPL will submit a request to have them added but cannot guarantee that all links will be successful.) The financial planning process may vary in the level of service and cost based upon MPPL’s service offering. Depending on the clients’ circumstances, needs, and objectives, MPPL may engage unaffiliated specialists to assist in the analysis and recommendation steps. MPPL has several service offerings that are designed for specific types of clients based upon what life stage they are in and other important personal and financial circumstances unique to the client. After the initial discovery phase, clients have the option of choosing one of the following financial planning services: ▪ Retirement Readiness (RR) ▪ Fundamental Analysis (FA) ▪ Critical Factor Analysis (CFA) ▪ Strategic Action Blueprint (SAB) ▪ Legacy Builder (LB) B.1.a. Retirement Readiness (RR) Retirement Readiness is a coordinated financial plan that is custom designed by a team of associated financial advisors representing various areas of expertise. This service includes the elements detailed in B.1. of the Discovery, Analysis and Implementation, with recommendations only in the areas of Retirement, Asset Allocation, and distributions. B.1.b. Fundamental Analysis (FA) Fundamental Analysis is a coordinated financial plan that is custom designed by a team of associated financial advisors representing various fields of expertise. This service includes the elements of the coordinated financial planning as detailed in item B.1. above. For clients contracting for Discretionary Asset Management Services, the GlidePath option may be selected for this service, which allows for the Recommendation and Implementation steps to be spread out over time, as applicable and relevant. B.1.c. Critical Factor Analysis (CFA) Critical Factor Analysis is a coordinated financial plan that is custom designed by an advisory board of independent professionals and associated advisors representing various fields of expertise. The members of each advisory board can change but usually include risk managers, investment specialists, retirement planners, senior strategists, and outside tax and legal counsel. Depending on the scope of the plan, MPPL may also have other independent professionals on the advisory board to answer the client’s most important questions. This service includes the elements of the Fundamental Analysis with the addition of recommendations on stock options, basic tax, and basic legal/estate. B.1.d. Strategic Action Blueprint (SAB) Strategic Action Blueprint is a coordinated financial plan that is custom designed by an advisory board of independent professionals and associated advisors representing various fields of expertise. The members of each advisory board can change but usually include risk managers, investment specialists, retirement planners, senior strategists, and outside tax and legal counsel. Depending on the scope of the plan, MPPL may also have business specialists, psychologists, business valuation experts, or other independent professionals on the advisory board to answer the client’s most important questions. This service includes the elements of the Critical Factor Analysis with the addition of recommendations on business succession planning, business benefits consulting, and advance tax and legal/estate. B.1.e. Legacy Builder (LB) Legacy Builder is a coordinated financial plan that is custom designed by an advisory board of independent professionals and associated advisors representing various fields of expertise. The members of each advisory board can change but usually include risk managers, investment specialists, retirement planners, senior strategists, and outside tax and legal counsel. Depending on the scope of the plan, MPPL may also have business specialists, psychologists, business valuation experts, charitable giving specialists, or other independent professionals on the advisory board to answer the client’s most important questions. This service includes the elements of Strategic Action Blueprint with the addition of recommendations on intergenerational planning, charitable giving, and asset protection. B.2. Investment Strategies Investment Strategies: Discretionary asset management services described in section B.3. utilize proprietary investment strategies managed by MPPL and may utilize third-party investment managers. Available investment strategies typically include individual stock portfolios designed to meet different objectives, strategic and tactical allocations across assets classes, cash management strategies, bond ladders to build income funnels, and fixed income investments including individual bonds. MPPL may also offer complex investment strategies that utilize options or other derivatives, various alternative investment products, dynamic trading based on technical and quantitative factors, custom direct indexing and tax loss harvesting, or other complex investment strategies. MPPL may also employ other customized strategies for a client as needed. Investment strategies are typically managed to a target allocation across client accounts. The timing of entry and account cash flows may result in variations in allocations and performance between accounts employing the same strategy. MPPL is continually researching, modifying, and developing new strategies. Please check with an MPPL Advisor to learn more about currently available strategies. Investment strategy fact sheets are available upon request. Typical Investments: To reduce fees and expenses and control tax liability, MPPL prefers to use individual stocks, individual bonds, and low-cost Exchange Traded Funds (ETFs). MPPL may utilize mutual funds, business development companies, interval funds, or other investment products as appropriate while balancing investment goals with fees and expenses. MPPL may also utilize options, futures, or other derivatives in certain strategies, or when pre-approved by the client. B.3. Discretionary Asset Management Services MPPL provides discretionary asset management services using a team approach where the client and their advisor work with our internal portfolio management staff to align a client’s investments to their financial plan and objectives. In addition, MPPL has an investment committee that provides oversight of the investment department’s management and execution of our investment strategies. MPPL may utilize any of our investment strategies unless restricted by the client. Ongoing Monitoring: Our investment department and investment committee monitors client accounts and investment strategies adjusting or rebalancing as needed to effectuate transactions and to maintain allocations as reasonably close to targeted portfolio

allocations as possible. Trading frequency varies by strategy and can vary based on market conditions. Frequency of trading is increased or decreased if deemed to be in the clients’ best interest. Upon request, clients will be provided with a consolidated performance report for accounts with reliable data feeds. Advisors will review the accounts and investment strategies with the client on a mutually agreed schedule to determine if adjustments should be made based on changes in the client’s financial plan and objectives, or changes in the economy and financial markets. B.3.a. Third-Party Investment Management MPPL may utilize third-party investment managers for the management and trading of portfolios or investment strategies. Please refer to the third-party manager’s Form ADV for important details. B.4. Retirement Plan Services B.4.a. Non-Discretionary 3(21) Fiduciary Services Available For Non-Discretionary 3(21) Fiduciary Services, the plan sponsor may choose among the following service options:
• Investment Policy Statement (“IPS”): MPPL will review with the plan sponsor the investment objectives, risk tolerance, and goals of the plan. If the plan does not have an IPS, MPPL will provide recommendations to the plan sponsor to assist the plan sponsor with establishing an IPS. If the plan has an existing IPS, MPPL will review it for consistency with the plan’s objectives. If the IPS does not represent the objectives of the plan, MPPL will recommend to the plan sponsor revisions to align the IPS with the plan’s objectives, which recommendations may be considered by the plan sponsor.
• Designated Investment Alternatives (“DIA”): Based on the plan’s IPS, MPPL will review the investment options available to the plan and will make recommendations to assist the plan sponsor with selecting DIAs to be offered to participants. Once the plan sponsor selects the DIAs, MPPL will, on a periodic basis and/or upon reasonable request, provide reports and information to assist the plan sponsor with monitoring the DIAs. If the IPS criteria require a DIA to be removed, MPPL will provide recommendations to assist the plan sponsor with replacing the DIA.
• Model Asset Allocation Portfolios (“Models”): Based on the plan’s IPS or other investment guidelines established by the plan, MPPL will review the DIAs available to the plan and will make recommendations to assist the plan sponsor with creating risk-based models comprised solely among the plan’s DIAs. Once the plan sponsor approves the models, MPPL will provide reports, information and recommendations, on a periodic basis, designed to assist the plan sponsor with monitoring the models. If the IPS criteria require any DIA(s) to be removed, MPPL will provide recommendations to assist the plan sponsor with evaluating replacement DIA(s) to be included in the models. Upon reasonable request, and depending upon the capabilities of the recordkeeper, MPPL will make recommendations to the plan sponsor to reallocate and/or rebalance the models to maintain their desired allocations.
• Qualified Default Investment Alternative (“QDIA”): Based on the plan’s IPS or other guidelines established by the plan, MPPL will review the investment options available to the plan and will make recommendations to assist the plan sponsor with selecting the plan’s QDIA(s). Once the plan sponsor selects the plan’s QDIA(s), MPPL will provide reports and information, on a periodic basis and/or upon reasonable request, to assist the plan sponsor in monitoring the QDIA(s). If the IPS criteria require a QDIA to be replaced, MPPL will provide recommendations to assist the plan sponsor with evaluating replacement QDIA(s). B.4.b. Plan Consulting Services Available For Plan Consulting Services, the plan sponsor may choose among the following service options:
• Administrative Support:
• Assist plan sponsor in reviewing objectives and options available through the plan
• Recommend participant education and communication policies under ERISA §404(c)
• Assist with coordination of participant disclosures under 404a-5
• Service Provider Relationship Oversight:
• Assist fiduciaries with a process to select, monitor and replace service providers
• Assist fiduciaries with review of Covered Service Providers (“CSP”) disclosures under ERISA §408(b)(2) and fee benchmarking
• Provide reports and/or information designed to assist fiduciaries with monitoring CSPs
• Assist with preparation and review of Requests for Proposals and/or Information
• Coordinate and assist with CSP replacement and conversion
• Investments:
• Periodic review of investment policy in the context of plan objectives
• Assist the plan committee with monitoring investment performance
• Provide analysis of investment managers and model portfolios
• Review and recommend Designated Investment Managers (“DIMs”) and/or third-party advice providers as necessary
• Educate plan committee members, as needed, regarding replacement of DIA(s) and/or QDIA(s)
• Participant Services:
• Facilitate group enrollment meetings
• Coordinate employee education regarding plan investments and fees
• Assist participants in understanding plan benefits, retirement readiness and impact of increasing deferrals B.4.c. Discretionary 3(38) Fiduciary Services Available For Discretionary 3(38) Fiduciary Services, the plan sponsor may choose among the following service options:
• MPPL will implement the IPS by investing and reinvesting the plan’s assets consistent with the IPS.
• MPPL will reallocate and/or rebalance the models to maintain their desired allocations.
• MPPL will select investment options that are available under the plan. B.5. Dream.Plan.Retire. Summary: Dream.Plan.Retire. is a proprietary program built and delivered in coordination with Metamorphosis Coaching, Consulting and Training (Metamorphosis CCT) designed for people who are looking to create a plan for retirement that is more than just financial and for couples to also help ensure there is alignment in the goals and dreams. This program integrates elements of financial planning and retirement coaching to create a unique experience and ideally better outcomes in retirement. How: The process is broken up into three distinct phases:
• In the Dream phase, the client goes through a proprietary process to explore and define in detail each individuals dreams around seven essential areas of Retirement Readiness. These areas are the locations they want to live and spend their time; the housing options they plan to use, travel, fun and leisure, family, health and wellness, and financial. For couples, an additional step then combines both individuals’ dreams and looks for alignment and potential differences that need to be addressed. This is done utilizing 1.5 hours of individual/couples coaching, with a coach from Metamorphosis, to work through challenges in alignment and to address areas that may need further detail or refinement, with the goal of creating a unified dream for retirement.
• The next phase of the process is to create the plan. At this step, the Retirement dream created in the first phase is then tested using MPPL’s financial planning process to determine if it is financially feasible. During this phase, the client works with MPPL’s Financial Planning team and a lead advisor to create a detailed financial analysis, which involves gathering detailed financial information on the client to determine where they are today and without major changes where their current plans will take them. We will then test their retirement dreams against this current plan to see if it is feasible or if changes are required. If changes are required, MPPL in coordination with the client will develop and present various alternatives to consider that are financially feasible, with the goal of creating a retirement plan that achieves the client’s prioritized dreams and has a high probability of financial success.
• The final phase of the plan is to implement the recommended and necessary changes that will lead them to eventually retire. Ongoing (optional): After the initial service is complete, the client has the option to continue with ongoing services, for a separate fee, from Metamorphosis and/or MPPL. This can include engaging in level 2 coaching through Metamorphosis, to further refine their goals, learn how to work better as a couple, and learn how to take actionable steps to start living their retirement dreams. The client can also choose to further engage MPPL to improve their financial strategies by utilizing an advisory board of financial professionals, and or having MPPL manage the client’s investment assets to create alignment between their retirement plan and the management of their assets. B.6. Divorce Planning Services MPPL’s divorce planning services provide clients financial analysis and planning in the matter of divorce and other generalized actions. MPPL and client’s financial advisor, along with any other specialists the financial advisor retains, will make recommendations or provide information to the client. MPPL will not have authority to implement these recommendations or cause the client to act upon such recommendations or information. Neither MPPL nor client’s financial advisor will provide tax advice, tax preparation, legal advice or prepare legal documents related to your divorce matters. The client must retain an attorney to provide legal advice and services. Charges for these services will be in addition to MPPL’s charges. The planning services do not include MPPL providing investment management or supervision of any investment accounts or securities on client’s behalf, and MPPL will have no authority to effect any securities transactions for the client unless engaged to do so under a separate investment management agreement. B.7. Insurance Services MPPL may refer clients to its affiliate MPPL Insurance to advise on and offer insurance products. Services will be separately agreed upon between the client and MPPL Insurance. Please see Item 10 of this Brochure for additional information and conflicts of interest. C. Unmanaged Account Reporting Service If an MPPL advisory client has an unmanaged account and wants periodic reporting and general advice for such account, the firm will provide reporting for an additional fee as described in Item 5 of this brochure. D. Client-Tailored Services and Client-Imposed Restrictions Each client’s account will be managed on the basis of the client’s financial situation and investment objectives and in accordance with any reasonable restrictions imposed by the client on the management of the account—for example, restricting the type or amount of security to be purchased in the portfolio. E. Wrap Fee Programs MPPL recommends clients to the Betterment wrap fee program. While MPPL does not sponsor a wrap fee program, it may recommend third-party wrap fee programs depending on the needs of a particular client. (Wrap fee programs offer services for one all-inclusive fee.) F. Client Assets Under Management As of December 31, 2023, MPPL had approximately $431,813,937 of assets under management, all on a discretionary basis.