Firm Description and Principal Owners:
Sentry, LLC (“Sentry”) was formed in May, 2009 and registered with the SEC on June 24, 2009. The
Firm was formed for the sole purpose of providing superior investment advisory services to individuals,
families and institutions. The Principal and Associates have more than 60 years in the investment
business combined.
The Managing Principal for Sentry, LLC is Joseph McCaughan Morrison, CFA.
Types of Advisory Services
The services offered by Sentry include: (1) creation of written goals and investment guidelines; (2)
asset allocation studies to determine appropriate investment strategies for achieving the stated goals
for each client; (3) searches, selection and retention of appropriate investment vehicles retained for
implementing the client’s investment strategy; (4) periodic performance monitoring and evaluation to
ensure that selected investment vehicles remain true to assigned client mandates and that each
strategy remains in line with the particular client's investment guidelines; (5) special projects as
requested by a client; and (6) management of investors’ investments on a discretionary basis. Sentry
provides investment consultation and management services to high net worth individuals, their trusts
and estates, and charitable organizations. Each of our services is customized to
the client’s needs.
Therefore, we do not manage “model” portfolios. Each client can instruct us to avoid trading a security,
industry or investment vehicles if so desired. Although not part of general practice, Sentry, LLC may
on occasion, or has historically, recommended a third-party investment advisor to manage all or a
portion of the clients assets. In these cases, the client will pay a management fee, in addition to the
fees paid Sentry, LLC , to the third party investment advisor. Also, the client will execute a separate
investment agreement with the third-party investment manager. Sentry will ensure the delivery of the
third-party investment advisor’s Part 2A disclosure brochure and Form CRS (if applicable) are delivered
to the clients either directly by Sentry or by the third-party investment advisor.
Sentry also acts as a managing member to a Special Purpose Vehicle (SPV) that will invest in a startup
company. Clients of Sentry will be recommended to invest in the SPV, but only if they meet specific
income thresholds and qualifications and after having executed a separate limited partnership
agreement.
Asset Management
As of December 31, 2023, Sentry, LLC had $2,378,668,173 in total assets under management. These
assets are designated as $1,087,694,749 in discretionary assets and $1,290,973,424 in non-
discretionary assets.