Retirement Plan Consulting Services
We offer several advisory services for corporate and non profit retirement plans, separately or in
combination. The primary clients for these services are pension, profit sharing, and participant-
directed, individual account plans (i.e., 401(k), 403(b), etc.).
Specifically, we offer (1) Discretionary Investment Management Services, (2) Non-Discretionary
Investment Advisory Services, and/or (3) Retirement Plan Fiduciary Services to employer-
sponsored retirement plans and their participants in either an ERISA 3(38) fiduciary or ERISA
3(21) co-fiduciary capacity. Depending on the type of the plan and the specific arrangement with
the plan sponsor, we may provide one or more of these services. Prior to being engaged by the
plan sponsor, we will provide a copy of this Form ADV Part 2A along with a copy of our
Privacy Policy and the applicable Agreement that contains the information required to be
disclosed under Sec. 408(b)(2) of the Employee Retirement Income Security Act ("ERISA"), as
applicable.
In providing Retirement Plan Services to a plan, a plan participant or beneficiary may request
additional services. Asset Strategy may establish a separate client relationship with one or more
plan participants or beneficiaries through a separate agreement. Such client relationships develop
in various ways, including, without limitation:
• as a result of a decision by a plan participant or beneficiary to purchase services from
Asset Strategy not involving the use of plan assets;
• as part of an individual or family financial plan for which any specific recommendations
concerning the allocation of assets or investment recommendations relating to assets held
outside of the plan; and/or
• through a rollover of an Individual Retirement Account or Roth IRA ("IRA Rollover").
If a plan participant or beneficiary desires to affect an IRA Rollover from the plan to an account
advised or managed by Asset Strategy, or if we make a recommendation to affect a rollover, we
will have a conflict of interest given that our IRA advisory fees can reasonably be expected to be
higher than those we receive in connection with the Retirement Plan Services due to the
individualized nature of our IRA-related services. To mitigate such conflicts, Asset Strategy will
disclose relevant information about the applicable fees we charge for advising or managing an
IRA prior to opening an account to receive the IRA rollover. The decision as to whether to take a
distribution from any retirement account rests solely with the individual participant and
beneficiaries.
Department of Labor Acknowledgement of Fiduciary Duty - When we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The
way we make money creates some conflicts with your interests, so we operate under a special
rule that requires us to act in your best interest and not put our interest ahead of yours. Under this
special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Individual Wealth Management Services
ASA offers investment management and financial planning services for its individual clients
encompassing, but not limited to, the following:
i. Personal Financial Planning
ii. Insurance and Estate Planning
iii. Capital Need Analysis
iv. Tax & Cash Flow Planning
v. Retirement Planning
vi. Investment Analysis and Planning
vii. Education Planning
viii. Performance Reports
Financial planning information will be obtained through personal interviews with clients
concerning your current financial status, future goals and attitudes towards risk. Data gathered
and related documents supplied by you are carefully reviewed, and a written report is issued.
Clients are under no obligation to act on our recommendation. If you elect to act on any or all of
the recommendations, you are under no obligation to effect the transactions through an
associated person of ASA. If you choose to use ASA or an affiliate to implement any
recommendations from the financial plan, those activities are separate and distinct from the
financial planning services provided by ASA under a planning services agreement.
The fee structure for these services can be a fee based on a percent of assets under management
or a fixed or hourly fee. Such investment advisory services include setting investment objectives
with clients, creating a financial plan, providing online aggregation tools, determining
appropriate asset allocation, discussing suggested trades with clients, and monitoring existing
and prospective investments in light of the client’s objectives and risk tolerance on a continuous
basis.
Third- Party Program Consulting Services
Clients inform their
ASA Investment Adviser Representatives (IAR) of the investment
objectives, risk tolerance, and investment time horizon, and any investment policies, guidelines,
or reasonable restrictions applicable to the assets they designate for investment through advisory
Programs. Based on the information provided, the IAR assists the client in selecting one or more
third-party advisory programs.
ASA may provide additional consulting services in connection with particular programs. The
consulting services that the ASA IAR provides in connection with a particular program are set
forth in the agreement that the client signs with ASA. These services may include assistance with
the selection of portfolio managers, the selection of investment strategies, and the allocation of
assets among managers or strategies. ASA will have trading discretion over any client assets in
these programs as well as other managers may have discretion over client assets invested in the
program. The client will receive a disclosure brochure describing each program selected. The
client may also receive a disclosure brochure describing each portfolio manager selected. Clients
should read these programs carefully before deciding whether to invest through a particular
program or select a particular portfolio manager.
Investment Adviser Representative Managed Account Services
ASA IARs may also manage client accounts through various account structures available
through the ASA Platform. Most accounts are managed on a discretionary basis. This trading
discretion and any limitations on it will be set forth in the client’s agreement with ASA. The
services that the IAR and ASA provide to clients are the same regardless of the account structure
selected. In each account structure, the IAR may manage and provide advice on mutual funds,
stocks, bonds, separately managed accounts and ETFs. All of the account structures give IARs
the ability to customize asset allocation, investment selection, and investment strategies to meet
the clients’ individual financial situation and investment goals.
Several factors may influence the selection of the account structure, including but not limited to:
i. the client’s preference for a “wrap” vs. transaction charges per trade on certain or all securities
ii. account size
iii. anticipated trading frequency
iv. anticipated securities to be traded
v. management style
vi. long term investment goals
The IAR’s services are tailored to the individual needs of each client. The IAR assists the client
in connection with establishing and monitoring of client investment objectives, risk tolerance,
asset allocation goals and time horizon. Clients have the opportunity to place reasonable
restrictions or constraints on the way their accounts are managed; however, such restrictions may
cause the IAR to deviate from a strategy or recommendations that the IAR would have made if
such restrictions or constraints were not in place. Thus, the account’s performance may be lower
than it otherwise would have been.
Asset Strategy Managed Portfolios
ASCP Managed Portfolios is a discretionary investment program which offer model portfolios to
third parties who serve as financial intermediaries and/or platform providers to individual clients.
ASA’s Portfolio Management team is responsible for the management of the models. The model
portfolios are geared towards individual investors that seek to add value through dynamic asset
allocation and manager research. Portfolio construction is generally comprised of a diversified
mix of index funds, mutual funds and exchange traded funds.
MyWealth HQ – Automated Advisory Services
MyWealth HQ is an automated online platform powered by Asset Strategy Advisors, LLC that
guides clients through the entire investment management process and provides management
services. Clients subscribing to the MyWealth HQ service authorize Asset Strategy Advisors,
LLC to select money managers to implement our proprietary portfolio models. As part of the
MyWealth HQ investment management service, clients complete an online personal risk
tolerance assessment and provide additional information about their financial goals. Based on the
information provided, the appropriate model portfolio is selected for the client. We generally
create diversified model portfolios of investments consisting of low-cost exchange traded funds
(“ETFs”), mutual funds, and other similar equity-related index funds, stocks, or investment
products tailored to the client’s specific needs. Information about the client’s model portfolio is
available on the online platform, which includes their investment style, objectives, and a list of
ETFs and other investments with shares that are included in and traded through them. The client
can also submit or modify risk preferences, investment objectives, investment size and any other
restrictions for their accounts directly through the online platform. The money managers will
periodically rebalance client model portfolios based upon the client’s individual needs, stated
goals and objectives. Before selecting money managers, we make sure that they are properly
licensed or registered. Clients who subscribe to this service will enter into a dual contract with us
and the money manager.
Assets Managed
As of December 31, 2023, we advise on assets totaling $556,996,647. Following is the
breakdown of assets:
Discretionary: $207,761,213
Non-Discretionary: $349,235,434