Description of Firm
Asset Planning Corporation is a registered investment adviser located in West Palm Beach, Florida.
We are organized as a corporation under the laws of the State of Florida. We have been providing
investment advisory services since 2004. Financial Planning Investment Group, Inc., owns 100% of
our firm and Renee Post is the principal owner of Financial Planning Investment Group, Inc.
As used in this brochure, the words "we," "our," and "us" refer to Asset Planning Corporation and the
words "you," "your," and "client" refer to you as either a client or prospective client of our firm. Also, you
may see the term Associated Person in this brochure. Our Associated Persons are our firm's officers,
employees, and all individuals providing investment advice on behalf of our firm.
We offer portfolio management services through the Cambridge Managed Account Platform ("CMAP")
- Wrap Fee Program ("Program") as described in this wrap fee program brochure to prospective and
existing clients. We are the sponsor and investment adviser for the Program. A wrap-fee program is a
type of investment program that provides clients with asset management and brokerage services for
one all-inclusive fee. If you participate in our wrap fee program, you will pay our firm a single fee, which
includes money management fees, certain transaction costs, and custodial and administrative costs.
You are not charged separate fees for the respective components of the total services. We receive a
portion of the wrap fee for our services. The overall cost you will incur if you participate in our wrap fee
program may be higher or lower than you might incur by separately purchasing the types of securities
available in the Program.
Prior to becoming a client under the Program, you will be required to enter into a separate written
agreement with us that sets forth the terms and conditions of the engagement and describes the scope
of the services to be provided, and the fees to be paid.
Client Investment Process
We offer discretionary portfolio management services. Our investment advice is tailored to meet our
clients' needs and investment objectives. If you participate in our discretionary portfolio management
services, we require you to grant our firm discretionary authority to manage your account.
Discretionary authorization will allow us to determine the specific securities, and the amount of
securities, to be purchased or sold for your account without your approval prior to each transaction.
Discretionary authority is typically granted by the investment advisory agreement you sign with our firm
and the appropriate trading authorization forms. You may limit our discretionary authority (for example,
limiting the types of securities that can be purchased or sold for your account) by providing our firm
with your restrictions and guidelines in writing.
Assets for program accounts are held at Pershing LLC as custodian. Cambridge Investment
Research, Inc., also acts as executing broker/dealer for transactions placed in Program accounts, and
provides other administrative services as described throughout this Brochure. To compare the cost of
the wrap fee program with non-wrap fee portfolio management services, you should consider the
frequency of trading activity associated with our investment strategies and the brokerage commissions
charged by Cambridge Investment Research, Inc. and the advisory fees charged by investment
advisers.
Changes in Your Financial Circumstances
In providing the contracted services, we are not required to verify any information we receive from you
or from your other professionals (e.g., attorney, accountant, etc.) and we are expressly authorized to
rely on the information you provide. Furthermore, unless you indicate to the contrary, we shall assume
that there are no restrictions on our services, other than to manage your account in accordance with
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your designated investment objectives, risk tolerance, and time horizon (collectively, "investment
parameters"). It is your responsibility to promptly notify us if there are ever any changes in your
financial situation or investment parameters for the purpose of reviewing, evaluating, and/or revising
our previous recommendations and services.
The Program Fee
We charge an annual "wrap-fee" for participation in the Program depending upon the market value of
your assets under our management. You are not charged separate fees for the different components
of the services provided by the Program. Our firm pays all trade expenses of trades placed on your
behalf. Our Program fee includes the fee we pay to any portfolio manager for their management of
your account and Cambridge Investment Research, Inc.'s transaction or execution costs. Assets in
each of your account(s) are included in the fee assessment unless specifically identified in writing for
exclusion. In special circumstances, and in our sole discretion, we may negotiate a lesser
management fee based upon certain criteria (i.e., anticipated future earning capacity, dollar amount of
assets to be managed, related accounts, account composition, pre-existing client relationship, account
retention, etc.).
The Portfolio Management Fee
On an annualized basis, our Program fees are as follows:
Advisory Fee
Assets Under Management Maximum Annualized Fee
On the First $250,000 1.50%
Next $250,000 to $1,000,000 1.25%
Next $1,000,000 to $2,000,000 1.00%
Next $2,000,000 and Up 0.95%
Our annual advisory fee is payable quarterly in advance based on the value of your account on the last
day of the previous quarter. If the portfolio management agreement is executed at any time other than
the first day of a calendar quarter, our fees will apply on a pro rata basis, which means that the
advisory fee is payable in proportion to the number of days in the quarter for which you are a client.
As a client, you should be aware that the wrap fee charged by our firm may be higher (or lower) than
those charged by others in the industry, and that it may be possible to obtain the same or similar
services from other firms at lower (or higher) rates. A client may be able to obtain some or all of the
types of services available through our firm's wrap fee program on an individual basis through other
firms and, depending on the circumstances, the aggregate of any separately paid fees may be lower or
higher than the annual fees shown above.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.
Withdrawal of Assets
You may withdraw account assets on notice to our firm, and subject to the usual and customary
securities settlement procedures. However, we design our portfolios as long-term investments and
asset withdrawals may impair the achievement of your specific investment objectives.
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Payment of Fees
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. Further, the qualified custodian will deliver an
account statement to you at least quarterly. These account statements will show all disbursements
from your account. You should review all statements for accuracy.
Termination of Advisory Relationship
You may terminate the wrap fee program agreement upon 30 days' written notice to our firm. You will
incur a pro-rata charge for services rendered prior to the termination of the wrap fee program
agreement, which means you will incur advisory fees only in proportion to the number of days in the
quarter for which you are a client. If you have pre-paid advisory fees that we have not yet earned, you
will receive a prorated refund of those fees.
Upon termination of accounts held at Pershing LLC, they will deliver securities and funds held in the
account per your instructions unless you request that the account be liquidated. After the wrap fee
program agreement has been terminated, transactions are processed at the prevailing brokerage
rates/fees. You become responsible for monitoring your own assets and our firm has no further
obligation to act upon or to provide advice with respect to those assets.
Wrap Fee Program Disclosures
•The benefits under a wrap fee program depend, in part, upon the size of the Account, the
management fee charged, and the number of transactions likely to be generated in the
Account. For example, a wrap fee program may not be suitable for Accounts with little trading
activity. In order to evaluate whether a wrap fee program is suitable for you, you should
compare the Program Fee and any other costs of the Program with the amounts that would be
charged by other advisers, broker-dealers, and custodians, for advisory fees, brokerage and
other execution costs, and custodial services comparable to those provided under the Program.
•In considering the investment programs described in this brochure, you should be aware that
participating in a wrap fee program may cost more or less than the cost of purchasing advisory,
brokerage, and custodial services separately from other advisers or broker-dealers.
•Our firm and Associated Persons receive compensation as a result of your participation in the
Program. This compensation may be more than the amount our firm or the Associated Persons
would receive if you paid separately for investment advice, brokerage, and other services.
Accordingly, a conflict of interest exists because our firm and our Associated Persons have a
financial incentive to recommend the Program.
•Similar advisory services may be available from other registered investment advisers for lower
fees.
Additional Fees And Expenses
The Program Fee includes the costs of brokerage commissions for transactions executed through the
Qualified Custodian (or a broker-dealer designated by the Qualified Custodian), and charges relating to
the settlement, clearance, or custody of securities in the Account. The Program Fee does not include
mark-ups and mark-downs, dealer spreads or other costs associated with the purchase or sale of
securities, interest, taxes, or other costs, such as national securities exchange fees, charges for
transactions not executed through the Qualified Custodian, costs associated with exchanging
currencies, wire transfer fees, or other fees required by law or imposed by third parties. The Account
will be responsible for these additional fees and expenses.
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The wrap program fees that you pay to our firm for portfolio management services are separate and
distinct from the fees and expenses charged by mutual funds or exchange traded funds (described in
each fund's prospectus) to their shareholders. These fees will generally include a management fee and
other fund expenses. To fully understand the total cost you will incur, you should review all the fees
charged by mutual funds, exchange traded funds, our firm, and others.
Brokerage Practices
If you participate in the Program, you will be required to establish an account with Cambridge
Investment Research, Inc. ("Cambridge"), an unaffiliated full-service securities broker/dealer, member
of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection
Corporation ("SIPC"). Securities transactions for brokerage clients of Cambridge are executed through
Pershing, LLC ("Pershing") an unaffiliated securities broker/dealer and clearing firm. If you do not direct
our firm to execute transactions through Pershing LLC, we reserve the right to not accept your
account. Not all advisers require their clients to direct brokerage. Since you are required to use
Pershing, we may be unable to achieve the most favorable execution of your transactions. We believe
that Pershing LLC provides quality execution services based on several factors, including, but not
limited to, the ability to provide professional services, reputation, experience and financial stability.
Even though our firm has an arrangement with Cambridge and the clearing broker/dealers that have
contracted with Cambridge, the recommendation of Cambridge is not influenced by any additional
services or benefits provided to our firm. We will periodically review alternatives in the marketplace to
ensure that Cambridge and its custodians are meeting our firm's duty to seek best execution for our
client accounts. Best execution is not based solely on the lowest transaction cost. Among other factors,
best execution includes the quality and speed of execution. These factors will be considered when
reviewing best execution for our client accounts.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Directed Brokerage
Persons providing investment advice on behalf of our firm who are registered representatives of
Cambridge will recommend Cambridge to you for brokerage services. These individuals are subject to
applicable rules that restrict them from conducting securities transactions away from Cambridge unless
Cambridge provides the representative with written authorization to do so. Therefore, these individuals
are generally limited to conducting securities transactions through Cambridge. It may be the case that
Cambridge charges higher transactions costs and/or custodial fees than another broker charges for the
same types of services. If transactions are executed though Cambridge, these individuals (in their
separate capacities as registered representatives of Cambridge) will earn commission-based
compensation as result of placing the recommended securities transactions through Cambridge. This
practice presents a conflict of interest because these registered representatives have an incentive to
effect securities transactions for generating commissions rather than solely based on your needs.
In addition, some of our Associated Persons may enter into or have entered into an Equity
Participation Plan with Cambridge. Under this arrangement, these persons have the ability to earn a
percentage of Cambridge's overall profit ratio. This arrangement presents a potential conflict of interest
between our firm and our clients in that it may inhibit our independent judgment concerning the best
execution services offered by Cambridge. However, you may utilize the broker-dealer of your choice
and have no obligation to purchase or sell securities through such broker we recommend. However, if
you do not use Cambridge, we may not be able to accept your account. Please see the "Fees and
Compensation" section in this brochure for more information on the compensation received by
registered representatives who are affiliated with our firm.
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Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.