Description of Firm
Landmark Financial Advisors, LLC is a registered investment adviser based in Bowling Green, KY. We
are organized as a limited liability company under the laws of Kentucky. We provide financial planning,
consulting and investment management services to individuals, pension and profit sharing plans,
trusts, charitable organizations, corporations and business entities. Landmark Financial Advisors, LLC
was founded in 2001, and is owned by LFA Partners, Inc. Brent Mason, President, and Bill Borders,
Treasurer and Secretary, are the owners of LFA Partners, Inc.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Landmark Financial Advisors,
LLC and the words "you," "your," and "client" refer to you as either a client or prospective client of our
firm.
We provide portfolio management services through Institutional Intelligent Portfolios™, an automated,
online investment management platform for use by independent investment advisors and sponsored
by Schwab Wealth Investment Advisory, Inc. (the "Program" and "SWIA," respectively). Through the
Program, we offer clients a range of investment strategies we have constructed and manage, each
consisting of a portfolio of exchange traded funds ("ETFs") and a cash allocation. The client may
instruct us to exclude up to three ETFs from their portfolio. The client's portfolio is held in a brokerage
account opened by the client at SWIA's affiliate, Charles Schwab & Co., Inc. ("CS&Co"). We are
independent of and not owned by, affiliated with, or sponsored or supervised by SWIA, CS&Co or their
affiliates (together, "Schwab"). The Program is described in the Schwab Wealth Investment Advisory,
Inc. Institutional Intelligent Portfolios™ Disclosure Brochure (the "Program Disclosure Brochure"),
which is delivered to clients by SWIA during the online enrollment process.
We, and not Schwab, are the client's investment advisor and primary point of contact with respect to
the Program. We are solely responsible, and Schwab is not responsible, for determining the
appropriateness of the Program for the client, choosing a suitable investment strategy and portfolio for
the client's investment needs and goals, and managing that portfolio on an ongoing basis. SWIA's role
is limited to delivering the Program Disclosure Brochure to clients and administering the Program so
that it operates as described in the Program Disclosure Brochure.
We have contracted with SWIA to provide us with the technology platform and related trading and
account management services for the Program. This platform enables us to make the Program
available to clients online and includes a system that automates certain key parts of our investment
process (the "System"). The System includes an online questionnaire that helps us determine the
client's investment objectives and risk tolerance and select an appropriate investment strategy and
portfolio. Clients should note that we will recommend a portfolio via the System in response to the
client's answers to the online questionnaire. The client may then indicate an interest in a portfolio that
is one level less or more
conservative or aggressive than the recommended portfolio, but we then
make the final decision and select a portfolio based on all the information we have about the client.
The System also includes an automated investment engine through which we manage the client's
portfolio on an ongoing basis through automatic rebalancing and tax-loss harvesting (if the client is
eligible and elects).
We do not receive a portion of a wrap fee for our services to clients through the Program. Clients do
not pay fees to SWIA in connection with the Program, but we charge clients a fee for our services as
described below under Item 5 Fees and Compensation. Our fees are not set or supervised by Schwab.
4
Clients do not pay brokerage commissions or any other fees to CS&Co as part of the Program.
Schwab does receive other revenues in connection with the Program, as described in the Program
Disclosure Brochure.
We do not pay SWIA fees for its services in the Program so long as we maintain $100 million in client
assets in accounts at CS&Co that are not enrolled in the Program. If we do not meet this condition,
then we pay SWIA an annual fee of 0.10% (10 basis points) on the value of our clients' assets in the
Program. This fee arrangement gives us an incentive to recommend or require that our clients with
accounts not enrolled in the Program be maintained with CS&Co.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent
advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of January 1, 2023, we provide continuous management services for $439,186,000 in client assets
on a discretionary basis, and $64,503,000 in client assets on a non-discretionary basis.