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Adviser Profile

As of Date 03/29/2024
Adviser Type - Large advisory firm
Number of Employees 83
of those in investment advisory functions 45 -4.26%
Registration SEC, Approved, 8/1/2003
AUM* 2,940,456,131 15.36%
of that, discretionary 2,848,179,875 15.21%
Private Fund GAV* 33,794,477 247.77%
Avg Account Size 530,003 0.84%
% High Net Worth 45.48% 3.27%
SMA’s Yes
Private Funds 2
Contact Info 256 xxxxxxx
Websites

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Pension and profit sharing plans
- Charitable organizations
- State or municipal government entities
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
3B 2B 2B 2B 1B 803M 401M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$32,076,683
Fund TypePrivate Equity Fund Count1 GAV$1,717,794

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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker922908363 Stock NameVANGUARD INDEX FDS $ Position$147,988,434 % Position13.00% $ Change6.00% # Change3.00%
Stck Ticker78462F103 Stock NameSPDR S&P 500 ETF TR $ Position$65,789,236 % Position6.00% $ Change7.00% # Change3.00%
Stck Ticker64110L106 Stock NameNETFLIX INC $ Position$44,918,802 % Position4.00% $ Change868.00% # Change808.00%
Stck Ticker921943858 Stock NameVANGUARD TAX-MANAGED FDS $ Position$30,984,052 % Position3.00% $ Change8.00% # Change9.00%
Stck Ticker464287465 Stock NameISHARES TR $ Position$30,173,226 % Position3.00% $ Change2.00% # Change3.00%
Stck Ticker78464A854 Stock NameSPDR SER TR $ Position$29,659,303 % Position3.00% $ Change-12.00% # Change-15.00%
Stck Ticker464287622 Stock NameISHARES TR $ Position$36,957,811 % Position3.00% $ Change-2.00% # Change-5.00%
Stck Ticker464287226 Stock NameISHARES TR $ Position$37,800,835 % Position3.00% $ Change8.00% # Change6.00%
Stck Ticker464287614 Stock NameISHARES TR $ Position$16,963,141 % Position2.00% $ Change-3.00% # Change-8.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP $ Position$19,109,277 % Position2.00% $ Change-1.00% # Change1.00%

Brochure Summary

Overview

5 discretionary investment advisory services primarily through one or more of the following service platforms: ▪ Keel Point Private Client Services. Investment advisory services for individuals and families; ▪ Keel Point Horizon (“Horizon”) Services. Family Office Services for ultra-high net worth families; ▪ Keel Point Corporate Services. Group retirement and benefits solutions for businesses; and ▪ Keel Point Asset Management. Outsourced chief investment officer and investment consulting services for institutions, foundations, endowments,
and third-party investment advisers. For each service platform, we gather information regarding client goals, investment objectives, and risk tolerance by conducting extensive interviews with our clients to determine each client’s risk profile and obtain the necessary information to enable us to construct a tailored investment program for each client. As part of our investment advisory services, we monitor the performance of client portfolios against certain agreed upon benchmarks, assess the performance of any of our Sub-Advisers (as defined in