other names
  • SEQUOIA FINANCIAL GROUP, L.L.C.
  • SEQUOIA FINANCIAL ADVISORS, L.L.C.
  • SEQUOIA FINANCIAL GROUP, LLC
  • ZEKE CAPITAL ADVISORS
  • ZCA, A SEQUOIA FINANCIAL GROUP COMPANY
  • AFFINIA FINANCIAL GROUP
  • SPECIAL NEEDS FINANCIAL PLANNING
  • CARLSON RETIREMENT PLAN SERVICES

Adviser Profile

AUM* 32,243,580,060 40%
of that, discretionary 30,638,870,219 43%
Private Fund GAV* 1,637,985,248 12%
Avg Account Size 813,492 0%
% High Net Worth 40.61% 6%
SMA’s Yes
Private Funds 20 2

Adviser Type

- Large advisory firm

Number of Employees 424 43%

of those in investment advisory functions 195 16%

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Pension and profit sharing plans
- Charitable organizations
- State or municipal government entities
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Subscription fees (for a newsletter or periodical)
- Fixed fees (other than subscription fees)
- Performance-based fees

Reported AUM

31B 26B 22B 18B 13B 9B 4B
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

Employees

Form ADV-E Surprise Examination Reports

Accounting Firm Name Filing Date Form ADV-E
Accounting Firm Name PLANTE MORAN Filing Date11/18/2025 Form ADV-E View Report
Accounting Firm Name PLANTE MORAN Filing Date11/19/2024 Form ADV-E View Report
Accounting Firm Name PLANTE MORAN Filing Date01/10/2024 Form ADV-E View Report

Private Funds Structure

SEC Fund Type Count GAV
Fund TypeHedge Fund Count7 GAV$1,093,256,574
Fund TypePrivate Equity Fund Count7 GAV$162,336,151
Fund TypeReal Estate Fund Count4 GAV$17,462,231
Fund TypeOther Private Fund Count2 GAV$364,930,292

Similar advisers

Adviser Hedge Fund Liquidity Fund Private Equity Fund Real Estate Fund Securitized Asset Fund Venture Capital Fund Other Fund Total Private Fund GAV AUM #Funds
Adviser ALLIANCEBERNSTEIN L.P. Hedge Fund4.6b Liquidity Fund- Private Equity Fund1.8b Real Estate Fund1.1b Securitized Asset Fund- Venture Capital Fund- Other Fund3.2b Total Private Fund GAV10.7b AUM763.4b #Funds82
Adviser FOCUS PARTNERS WEALTH, LLC Hedge Fund222.4m Liquidity Fund- Private Equity Fund94.9m Real Estate Fund8.4m Securitized Asset Fund- Venture Capital Fund2.6m Other Fund2.6b Total Private Fund GAV3.0b AUM181.9b #Funds27
Adviser RR ADVISORS, LLC Hedge Fund334.9m Liquidity Fund- Private Equity Fund7.8m Real Estate Fund6.0m Securitized Asset Fund- Venture Capital Fund96.5m Other Fund- Total Private Fund GAV541.7m AUM496.8m #Funds9
Adviser APG ASSET MANAGEMENT US, INC Hedge Fund163.3m Liquidity Fund- Private Equity Fund219.2m Real Estate Fund13.0b Securitized Asset Fund- Venture Capital Fund- Other Fund8.8b Total Private Fund GAV22.2b AUM141.3b #Funds29
Adviser AKSIA LLC Hedge Fund1.8b Liquidity Fund- Private Equity Fund3.3b Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund2.6b Total Private Fund GAV7.7b AUM35.2b #Funds22
Adviser NEW HOLLAND CAPITAL, LLC Hedge Fund13.1b Liquidity Fund- Private Equity Fund247.2m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund19.0b Total Private Fund GAV32.3b AUM23.3b #Funds18
Adviser HIGHMORE GROUP Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund- Total Private Fund GAV- AUM2.8b #Funds-
Adviser OPEN FOREST ASSET MANAGEMENT, LLC Hedge Fund84.1m Liquidity Fund- Private Equity Fund15.8m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund643.3m Total Private Fund GAV743.1m AUM- #Funds3
Adviser ROLLINS CAPITAL MANAGEMENT, LLC Hedge Fund117.4m Liquidity Fund- Private Equity Fund- Real Estate Fund7.5k Securitized Asset Fund- Venture Capital Fund- Other Fund2.7m Total Private Fund GAV120.2m AUM- #Funds3
Adviser WEXFORD CAPITAL LP Hedge Fund1.6b Liquidity Fund- Private Equity Fund61.6m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund15.2m Total Private Fund GAV1.7b AUM1.7b #Funds24

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker922908769 Stock NameVANGUARD INDEX FDS $ Position$1,215,145,944 % Position7.00% $ Change-2.00% # Change2.00%
Stck Ticker02072L276 Stock NameEA SERIES TRUST $ Position$1,044,664,752 % Position6.00% $ Change4.00% # Change0.00%
Stck Ticker46432F834 Stock NameISHARES TR $ Position$524,095,380 % Position3.00% $ Change6.00% # Change4.00%
Stck Ticker67066G104 Stock NameNVIDIA CORPORATION $ Position$467,380,422 % Position3.00% $ Change-5.00% # Change2.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$492,476,976 % Position3.00% $ Change-9.00% # Change-3.00%
Stck Ticker092528603 Stock NameBLACKROCK ETF TRUST II $ Position$282,693,163 % Position2.00% $ Change14.00% # Change16.00%
Stck Ticker26922A321 Stock NameETF SER SOLUTIONS $ Position$342,872,060 % Position2.00% $ Change1.00% # Change3.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP $ Position$308,274,816 % Position2.00% $ Change-25.00% # Change-2.00%
Stck Ticker72201R585 Stock NamePIMCO ETF TR $ Position$288,065,784 % Position2.00% $ Change14.00% # Change16.00%
Stck Ticker25434V104 Stock NameDIMENSIONAL ETF TRUST $ Position$332,969,444 % Position2.00% $ Change0.00% # Change4.00%

Brochure Summary