other names
{{ Info.Overview }}
Revenue {{ Info.Revenue | formatUSD }}
Headquarters {{ Info.Headquarters }}

Adviser Profile

As of Date 08/22/2024
Adviser Type - Large advisory firm
Number of Employees 276 30.19%
of those in investment advisory functions 144 6.67%
Registration Oregon, Terminated, 10/22/2018
Other registrations (2)

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Subscription fees (for a newsletter or periodical)
- Fixed fees (other than subscription fees)
- Performance-based fees

Reported AUM

Discretionary
Non-discretionary
12B 10B 9B 7B 5B 3B 2B
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count6 GAV$937,664,820
Fund TypePrivate Equity Fund Count2 GAV$115,750,381
Fund TypeReal Estate Fund Count3 GAV$40,272,271
Fund TypeOther Private Fund Count6 GAV$386,204,617

Similar advisers

Adviser Hedge Fund Liquidity Fund Private Equity Fund Real Estate Fund Securitized Asset Fund Venture Capital Fund Other Fund Total Private Fund GAV AUM #Funds
Adviser RR ADVISORS, LLC Hedge Fund552.0m Liquidity Fund- Private Equity Fund6.1m Real Estate Fund4.4m Securitized Asset Fund- Venture Capital Fund88.6m Other Fund39.6m Total Private Fund GAV779.1m AUM755.0m #Funds9
Adviser ALLIANCEBERNSTEIN L.P. Hedge Fund4.8b Liquidity Fund- Private Equity Fund497.4m Real Estate Fund1.3b Securitized Asset Fund- Venture Capital Fund- Other Fund3.3b Total Private Fund GAV10.0b AUM651.5b #Funds56
Adviser THE COLONY GROUP, LLC Hedge Fund71.7m Liquidity Fund- Private Equity Fund185.4m Real Estate Fund10.0m Securitized Asset Fund- Venture Capital Fund- Other Fund583.3m Total Private Fund GAV850.4m AUM21.5b #Funds18
Adviser APG ASSET MANAGEMENT US, INC Hedge Fund126.7m Liquidity Fund- Private Equity Fund419.8m Real Estate Fund14.1b Securitized Asset Fund- Venture Capital Fund- Other Fund6.6b Total Private Fund GAV21.2b AUM164.1b #Funds29
Adviser AKSIA LLC Hedge Fund1.0b Liquidity Fund- Private Equity Fund29.9m Real Estate Fund50.2m Securitized Asset Fund- Venture Capital Fund- Other Fund1.4b Total Private Fund GAV2.5b AUM19.6b #Funds10
Adviser NEW HOLLAND CAPITAL, LLC Hedge Fund5.7b Liquidity Fund- Private Equity Fund80.8m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund10.0b Total Private Fund GAV15.7b AUM10.9b #Funds7
Adviser PLEIAD INVESTMENT ADVISORS Hedge Fund1.7b Liquidity Fund- Private Equity Fund67.6m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund714.1m Total Private Fund GAV2.5b AUM2.5b #Funds5
Adviser WEXFORD CAPITAL LP Hedge Fund1.5b Liquidity Fund- Private Equity Fund132.3m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund67.4m Total Private Fund GAV1.7b AUM1.7b #Funds16
Adviser HIGHMORE GROUP Hedge Fund- Liquidity Fund- Private Equity Fund- Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund- Total Private Fund GAV- AUM2.8b #Funds-
Adviser TRIATOMIC MANAGEMENT LP Hedge Fund38.0m Liquidity Fund- Private Equity Fund131.4m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund12.4m Total Private Fund GAV181.8m AUM182.1m #Funds7

Brochure Summary

Overview

Firm Overview Sequoia Financial Advisors, LLC (“Sequoia Financial Advisors”, “Sequoia”, “us”, “we”, “advisor” or “SFA”) is an Ohio limited liability company, founded in 2000, and is a Registered Investment Advisory (“RIA”) firm under the Investment Advisers Act of 1940, 15 U.S.C. § 80b-1, et. seq. We have been registered with the Securities and Exchange Commission since 2002 and are 100% owned by Sequoia Financial Group, LLC, an independent financial services firm formed in 2000. Sequoia Financial Advisors’ President, Thomas Haught and Executive Vice President, Gerald Knotek, each have an ownership interest in Sequoia Financial Group, LLC. Further detail regarding SFA ownership can be found under the ADV, in Schedule A and Schedule B. Advisory Services SFA provides wealth planning, consulting and investment management services. Prior to engaging SFA for investment advisory services, the client is required to enter into one or more written agreements with SFA setting forth the terms and conditions under which SFA renders its services. Asset Management Services Clients can engage SFA to manage all or a portion of their assets on a discretionary or non- discretionary basis. SFA provides continuous and regular account supervision and advice about investments held within a client’s portfolio as indicated in their individual agreement. SFA may utilize some or all of the services described below in providing asset management services. Model Portfolios SFA may recommend allocation model portfolios on a discretionary basis. These model portfolios are created, monitored, and updated by SFA. The model portfolios are a combination of but not limited to open-end mutual funds and exchange traded funds (“ETFs”), as well as individual stocks. We may add other asset classes, such as private funds if we feel it is in the client’s interest. We offer models in different asset allocation combinations. Our investment committee reviews the model portfolios on a regular basis. We reserve the right to make adjustments at any time. These models include various versions that include taxable and tax sensitive as well as ranges from one hundred percent equity to one hundred percent fixed income. Further information is available upon request. Custom Portfolios In a Custom Portfolio, SFA will manage the client’s assets to their stated risk tolerance and investment objectives utilizing stocks, bonds, mutual funds, ETFs, REITs and potentially private investments. Custom portfolios are reviewed periodically and discussed during client reviews. Mutual Fund Share Class SFA evaluates a fund’s share class options in order to select the most appropriate share classes to purchase. While this typically results in SFA choosing the lowest internal cost share class available, the process also accounts for the total amount of the investment, trading costs if applicable, and expected holding time among other factors. As a result, there may be instances where purchasing a share class with a higher internal cost but no transaction costs appears to be the total lower cost option for the client. Periodically, SFA will review the share classes of funds in client accounts and determine if we believe that we should conduct an interfund class exchange (movement from one share class to another) to a lower internal cost share class based on the above. SFA will make the exchange in our model accounts and initiate the exchange in custom accounts, after review with the individual advisors. This helps SFA account for share classes in client accounts as a result of transfers and firm mergers. Legacy Wrap Accounts In some cases after merging with another Registered Investment Advisor, SFA will manage legacy accounts that utilize a wrap fee structure. Management of these accounts is described under the various Asset Management Services covered herein. Client’s utilizing wrap accounts pay one fee that covers transactions charges and asset management services only. No other charges are covered by the wrap fee. SFA will ensure that transactions placed in mutual funds will be reviewed to ensure they are the best share class for the Client. Wrap accounts are not currently offered by SFA. Independent Investment Managers SFA may recommend that certain clients utilize the active discretionary management of a portion of their assets by certain independent non-affiliated investment managers (“Independent Manager”), based upon the investment objectives of the client. The terms and conditions of the relationship between SFA, the client and the Independent Manager are set forth in separate written agreements. SFA will serve as a discretionary investment advisor to clients in recommending an Independent Manager but may not have discretion over the trading in the account. In some cases, the client may sign a separate agreement with the designated Independent Manager. SFA will continue to be responsible for monitoring and reviewing each client’s account to ensure that the assets are being managed in accordance with their investment objectives. SFA will receive an advisory fee which is based upon a percentage of the market value of the assets being managed by the designated Independent Manager. When recommending or selecting an Independent Manager for a client, SFA reviews information about the Independent Manager such as its disclosure brochure and/or material supplied by the Independent Manager and independent third parties. Factors that SFA considers in recommending an Independent Manager include the management style, performance, reputation, financial strength, reporting, pricing, and research of the Independent Manager. The investment management fees charged by the designated Independent Managers, together with the fees charged by the corresponding designated broker-dealer/custodian of the client’s assets, may be exclusive of, and in addition to, SFA’s investment advisory fee set forth below. In addition to SFA’s written disclosure brochure, the client will also receive the written disclosure brochure of the designated Independent Manager. Certain Independent Managers will impose more restrictive account requirements and may have billing practices different than SFA. In such instances, SFA can alter its corresponding account requirements and/or billing practices to accommodate. In limited cases, SFA may also recommend a Client invest in a private fund (described below) or a private fund managed by a third party. SFA acts as General Partner, Managing Member or Advisor to 15 private funds (“Funds”), each exempt from registration under Regulation D. These Funds are available only to certain qualified investors pursuant to the respective Fund’s offering documents. Information regarding the funds’ fees, expenses, risks and investment objectives can be found in the Funds’ offering documents. We recommend our Funds to our Clients, which creates an inherent conflict of interest in achieving scale and lowering the expense ratios for each Fund. SFA currently manages legacy private funds that charge Clients a fund-level management fee, and / or a performance fee, creating a conflict of interest in recommending them to clients of SFA. SFA mitigates this conflict by not offering investment in these Funds to new investors or Clients. Private Funds SFA acts as General Partner, Managing Member or Advisor to 16 private funds (“Funds”), each exempt from registration under Regulation D. These Funds are available only to certain qualified investors pursuant to the respective Fund’s offering documents. Information regarding the funds’ fees, expenses, risks and investment objectives can be found in the Funds’ offering documents. We recommend our Funds to our Clients, which creates an inherent conflict of interest in achieving scale and lowering the expense ratios for each Fund. SFA currently manages legacy private funds that charge Clients a fund-level management fee, and / or a performance fee, creating a conflict of interest in recommending them to clients of SFA. SFA mitigates this conflict by not offering investment in these Funds to new investors or Clients. Wealth Planning Services SFA offers Clients financial planning services including estate planning, insurance planning, retirement planning, college planning, business succession planning and/or investment planning. These services are generally referred to as “Wealth Planning Services”. SFA’s Wealth Planning Services involves gathering personal and financial data, identifying the Clients’ needs, goals and objectives and processing and analyzing this information to assist Clients to try and meet their stated objectives. Clients engaging formal plan services will be provided a financial plan summarizing the client’s financial situation and SFA’s observations and recommendations. Clients are under no obligation to hire SFA to implement strategies recommended under Wealth Planning Services. Financial consulting arrangements and hourly project work are less formal and do not necessarily include a written summary. SFA does not provide legal, accounting or tax advice. Retirement Plan Services SFA offers advisory
services to qualified and non-qualified retirement and deferred compensation plans. Services can be tailored to client requirements. We will recognize and accept a fiduciary role under ERISA when applicable. Clients can choose to use any or all of the following services: 1. Investment Policy Statement preparation or review: Determining an appropriate investment strategy that reflects the plan sponsor’s stated investment objectives for management of the overall plan. 2. Selection or Review of Investment Vehicles: We assist plan sponsors in constructing appropriate asset allocation models (or review existing models) and recommend various mutual funds (both index and managed) to implement the client’s investment strategy. 3. Monitoring of investment performance of plan assets. 4. Employee Communications: Periodic general investment educational support designed for the plan participants. Business Consulting Services Under this program, we will directly assist a client in the sale of their business, or engage other non-affiliated professionals or firms to consult on and assist in providing these services. Clients can also receive business consulting services including, but not limited to, current business operational issues, tax consulting in conjunction with their accountant, and business succession planning. Fiduciary Acknowledgement When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must: - Meet a professional standard of care when making investment recommendations (give prudent advice); - Never put our financial interests ahead of yours when making recommendations (give loyal advice); - Avoid misleading statements about conflicts of interest, fees, and investments; - Follow policies and procedures designed to ensure that we give advice that is in your best interest; - Charge no more than is reasonable for our services; and - Give you basic information about conflicts of interest. Other Legacy Services SFA may continue to provide existing Clients legacy services, strategies or programs that are no longer offered to new clients. Educational and Investment Seminars From time-to-time SFA may host educational and investment seminars. Although these seminars are available to the public, SFA may tailor each seminar’s focus to a particular type of potential client (i.e. young professionals, retirement plan participants, etc.). Although these seminars are conducted with the aim of identifying new potential clients, SFA may charge a modest fee for attendance. The fees received from these events are used to offset the costs of hosting (i.e. venue charges, materials, food service, etc.). Retirement Plan Rollovers – No Obligation / Conflict of Interest A client or prospective client leaving an employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). If we recommend that a client roll over their retirement plan assets into an account to be managed by us, such a recommendation creates a conflict of interest if we will earn a new (or increase our current) advisory fee as a result of the rollover. Client Service and Client Imposed Restrictions In performing any of the above services, SFA is not required to verify any information received from the client or from the client’s other professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information. SFA may recommend the services of itself and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists if SFA recommends its or its affiliates own services. Clients may impose reasonable restrictions or mandates on the management of their account (e.g., require that a portion of their assets not be sold for tax reasons) if, in SFA’s sole discretion, the conditions will not materially impact the performance of a portfolio strategy or prove overly burdensome to its management efforts. With respect to SFA’s financial planning and/or consulting services, the client is under no obligation to act upon any of the recommendations made by SFA or to engage the services of any such recommended professional, including SFA itself. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any of SFA’s recommendations. Clients are advised to promptly notify SFA in writing if there are changes in their financial situation or investment objectives or if they wish to impose any reasonable restrictions upon SFA’s management services. Family Wealth Services In addition to the asset management services described above, Clients with over $5 million in investible assets may also be serviced by our family wealth division, Sequoia Sentinel. Additional services that may be offered to family wealth Clients include: Aggregation Platforms SFA may provide its Clients with access to an online platform to allow a Client to view their complete asset allocation, including those assets that SFA does not manage (the “Non-Managed Accounts”). SFA does not provide investment management, monitoring, or implementation services for the Non-Managed Accounts. Therefore, SFA shall not be responsible for the investment performance or data integrity of the Non-Managed Accounts. Rather, the client and/or their advisor(s) that maintain management authority for the Non-Managed Accounts, and not SFA, shall be exclusively responsible for such investment performance. If the aggregation platform also provides access to other types of information and applications, including financial planning concepts and functions, those additional concepts and functions should not, in any manner whatsoever, be construed as services, advice, or recommendations provided by us. Finally, we shall not be held responsible for any adverse results or incorrect information a client may experience if the client engages in financial planning or other functions available on the aggregation platform without SFA’s assistance or oversight. Selection and Reporting on Other Investment Managers We also offer our Armada consulting services to clients through our selection and monitoring of other investment managers. The service is generally available only to clients with assets in excess of $10 million. The process includes developing a written investment policy statement for the client. Then we assist the client with interviewing other investment managers, including illiquid alternative investments (hedge funds, private equity, real assets, etc.). After the investment managers are selected, the assets are invested by our firm and by the other investment managers according to the investment policy statement. Assets would typically be held by 2 or 3 custodians. For reporting purposes, we will aggregate assets held by all investment managers and report on a periodic basis, not less than quarterly. Trust Support Services Trustee Support Services are designed with the trustee or trust creator in mind. SFA provides a bundle of services through third party providers to assist a trustee in performing their required duties in a manner consistent with the spirit of the trust while serving all trust stakeholders effectively and efficiently. The bundle of services may include: Fiduciary Consulting, Trust Accounting & Tax Compliance, Investment Management & Advice, Operational Execution and Beneficiary Wealth Planning. SFA does not provide the Trust Accounting & Tax Compliance nor the Operational Execution portion of the bundled services. Assets Under Management Please see Section 5 of our Form ADV for details related to our Assets Under Managements (“AUM”) As of 12/31/2023, SFG has over 15.9 billion in discretionary AUM and over 1.9 billion in non- discretionary AUM. Our Business Continuity Plan Our Firm’s business continuity plan is designed to meet the needs of our clients and minimize potential disruption in services during an emergency or disaster. The protocols and capabilities within the plan include: x Sufficient technical infrastructure and network capacity to support employees working from home in specific areas, or companywide. x Secure, remote access for all employees x Videoconference capability in place for employees x Redundancy capabilities within each of our business units