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Adviser Profile

As of Date 04/30/2024
Adviser Type - Large advisory firm
Number of Employees 23 4.55%
of those in investment advisory functions 18 12.50%
Registration SEC, Approved, 06/23/1994
AUM* 1,281,308,335 29.62%
of that, discretionary 1,275,053,949 30.05%
Private Fund GAV* 204,255,667 27.34%
Avg Account Size 896,020 16.20%
% High Net Worth 58.77% 0.94%
SMA’s Yes
Private Funds 33 8
Contact Info 214 xxxxxxx
Websites

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Recent News

Reported AUM

Discretionary
Non-discretionary
980M 840M 700M 560M 420M 280M 140M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$4,236,304
Fund TypeReal Estate Fund Count23 GAV$79,827,886
Fund TypeOther Private Fund Count9 GAV$120,191,477

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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker46432F339 Stock NameISHARES TR $ Position$78,491,967 % Position11.00% $ Change19.00% # Change14.00%
Stck Ticker808524797 Stock NameSCHWAB STRATEGIC TR $ Position$55,557,152 % Position8.00% $ Change14.00% # Change5.00%
Stck Ticker921908844 Stock NameVANGUARD SPECIALIZED FUNDS $ Position$35,981,379 % Position5.00% $ Change13.00% # Change4.00%
Stck Ticker46090A804 Stock NameINVESCO ACTIVELY MANAGED EXC $ Position$31,558,786 % Position5.00% $ Change20.00% # Change15.00%
Stck Ticker46137V357 Stock NameINVESCO EXCHANGE TRADED FD T $ Position$36,565,724 % Position5.00% $ Change8.00% # Change-1.00%
Stck Ticker41653L305 Stock NameHARTFORD FDS EXCHANGE TRADED $ Position$29,087,243 % Position4.00% $ Change14.00% # Change9.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$31,083,067 % Position4.00% $ Change10.00% # Change0.00%
Stck Ticker46137V431 Stock NameINVESCO EXCHANGE TRADED FD T $ Position$28,869,775 % Position4.00% $ Change14.00% # Change12.00%
Stck Ticker69344A800 Stock NamePGIM ETF TR $ Position$26,974,168 % Position4.00% $ Change15.00% # Change11.00%
Stck Ticker46434V456 Stock NameISHARES TR $ Position$20,214,882 % Position3.00% $ Change11.00% # Change4.00%

Brochure Summary

Overview

Howard Financial Services, Ltd. (“HFS”, “we”, “our”) was founded in 1994 as a fee-only wealth management firm. We provide personalized investment management and financial planning services to high-net-worth individuals, individuals, trusts, estates, charitable organizations, small businesses, and pooled investment vehicles. Investment management and financial planning services are provided through our HFS Wealth Management division. HFS also serves as the investment advisor to affiliated private investment offerings (“private placements”) through our HFS Capital Partners division. Neither division accepts commissions. HFS offers a range of services to meet client needs. Our services may include, but are not limited to, determination of investment and financial objectives, identification of financial deficiencies, risk analysis, and cash flow management. We offer strategic tax planning, legacy planning, retirement planning, insurance advice, and education funding
recommendations. We also provide investment review and/or investment management services. Additionally, we consult small businesses on their organizational structure and help them plan for succession, merger and acquisition transactions, and general business planning. If you hire us to manage your investments, you may impose restrictions, at any time, on investment in certain securities or types of securities through an Investment Policy Statement (“IPS”). Principal owners of Howard Financial Services, Ltd. are James N. Howard, John T. Howard as trustee of The Thomas 1991 Investment Trust, Stephen J. Howard as trustee of The James 1991 Investment Trust, Hunting Oak Investments, LLC which is managed by Shaun Dowling, Apache Acquisitions, Ltd. which is managed by Derek Childs, and Lisa Smiley P.C. which is managed by Lisa Smiley. As of December 31, 2023, HFS managed $1,275,053,949 of assets on a discretionary basis, and $6,254,389 on a non-discretionary basis.