DHJJ Financial Advisors is our primary business name. Our legal name is DHJJ Financial Advisors, Ltd. DHJJ
Financial Advisors is an SEC-registered investment advisor with its principal place of business located in
Naperville, Illinois. DHJJ Financial Advisors also conducts investment advisory business at our second location
in St. Charles, Illinois. DHJJ Financial Advisors began conducting business in 1988.
No shareholders of DHJJ Financial Advisors are considered principal shareholders. (“Principal” shareholders
are any individuals and/or entities controlling 25% or more of the ownership of a registered investment
advisory firm).
DHJJ Financial Advisors offers the following advisory services to our clients: (i) investment advisory
services/individual portfolio management; (ii) financial planning; and (iii) retirement plan services program.
INVESTMENT SUPERVISORY SERVICES
INDIVIDUAL PORTFOLIO MANAGEMENT
Our Firm provides continuous advice to our clients regarding the investment of client funds based on the
individual needs of each client. Through personal discussions in which goals and objectives based on a client’s
particular circumstances are established, we develop a client’s personal investment policy and create and
manage a portfolio based on that policy. During our data-gathering process, we determine the client’s individual
objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also review and discuss a client’s
prior investment history, as well as family composition and background.
DHJJ Financial Advisors manages individual portfolios which are held with an authorized custodian (Charles
Schwab & Co.). We manage these advisory accounts on a discretionary basis. Discretionary authorization is
given to DHJJ Financial Advisors to execute trades in our clients’ Schwab accounts. Account supervision is guided
by the client’s stated objectives (i.e., capital preservation, income, growth & income, growth, aggressive growth),
as well as tax considerations. DHJJ Financial Advisors also manages advisory accounts on a non-discretionary
basis whereby it: (i) executes trades for 401(k) accounts as instructed by the individual participants of respective
401(k) accounts; or (ii) on a consulting basis.
No-load mutual funds, exchange-listed securities, exchange-traded funds, certificates of deposit, corporate
bonds, municipal bonds, U.S. Government securities, and other investment products deemed appropriate for
client’s account(s) will be purchased through the facilities of Schwab Advisor Services (formerly Schwab
Institutional) a division of Charles Schwab & Co., Inc. (“Schwab"). There may be transaction charges involved
when purchasing or redeeming these securities. Clients may impose reasonable restrictions on investing in
certain securities, types of securities, or industry sectors.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client’s stated investment objectives, tolerance for risk,
liquidity, and suitability.
FINANCIAL PLANNING
DHJJ Financial Advisors provides financial planning services. Financial planning is a comprehensive evaluation of
a client’s current and future financial state by using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information, and analysis are
considered as they impact and are impacted by the entire financial and life situation of the client. Clients
purchasing this service receive a written report which provides the client with a detailed financial plan designed
to assist the client in achieving his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas, as requested by the client:
• PERSONAL: We review family records, budgeting, personal liability, estate information and financial
goals.
• TAX & CASH FLOW: We analyze the client’s income tax and spending and planning for past, current, and
future years; then illustrate the impact of various investments on the client’s current and future cash
flows. We may also analyze and illustrate the impact of various investments on the client’s current
income tax and future tax liability.
• INVESTMENTS: We analyze the client’s current investment strategies and may recommend alternatives,
if appropriate, and how they may potentially impact the client’s existing portfolio. We may also present
the advantages of opening an Investment Supervisory Services account that we would manage on a
discretionary basis.
• INSURANCE: We review existing policies to ensure proper coverage for life, health, disability, long-term
care, liability, home, and automobile insurance.
• RETIREMENT: We analyze the client’s current strategies and investment plans to help the client achieve
his or her retirement goals.
• DEATH & DISABILITY: We review the client’s cash needs at death, income needs of surviving dependents,
estate planning and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies, including as appropriate,
living trusts, wills, estate taxation, powers of attorney, asset protection plans, nursing homes, Medicaid,
and elder law. We do not provide legal advice; the client should consult their attorney for legal advice.
We gather required client information through in-depth personal interviews as well as from the documents that
are provided by the client to us. Information gathered includes the client’s current financial status, tax status,
future goals, returns, objectives and attitudes towards risk. We carefully review information and documents
supplied by the client in developing a financial plan. Should the client choose to implement the
recommendations contained in the plan, we suggest that the client work closely with his/her attorney,
accountant, insurance agent, and/or stockbroker. Implementation of financial plan recommendations is entirely
at the client’s discretion.
We also provide general non-securities advice on topics that may include tax and budgetary planning, estate
planning and business planning.
Our investment recommendations are not limited to any specific product or service offered by a broker-dealer
or insurance company. All recommendations are of a generic basis and will generally include advice regarding
the following securities:
• Exchange-listed securities;
• Securities traded over-the-counter;
• Foreign issuers;
• Warrants;
• Corporate debt securities (other than commercial paper);
• Commercial paper;
• Certificates of deposit;
• Municipal securities;
• Variable life insurance;
• Variable annuities;
• Mutual fund shares;
• United States governmental securities;
• Options contracts on securities;
•
Options contracts on commodities;
• Futures contracts on tangibles;
• Futures contracts on intangibles;
• Interests in partnerships investing in real estate;
• Interests in partnerships investing in oil and gas interests;
• Interests in partnerships investing in other types of business and/or securities; and,
• Any other security that is widely traded on a public exchange for which an independently audited
financial statement is readily available.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client’s stated investment objectives, tolerance for risk,
liquidity, and suitability.
RETIREMENT PLAN SERVICES PROGRAM
DHJJ Financial Advisors also provides retirement plan services, pursuant to which it assists sponsors of self-
directed retirement plans with the selection and/or monitoring of investment alternatives (generally open-
end mutual funds and asset allocation models) from which plan participants shall choose in self-directing the
investments for their individual plan retirement accounts. In addition, to the extent requested by the plan
sponsor, DHJJ Financial Advisors shall also provide participant education designed to assist participants in
identifying the appropriate investment strategy for their retirement plan accounts. The terms and conditions
of the engagement shall generally be set forth in a Retirement Plan Services Agreement between DHJJ
Financial Advisors and the plan sponsor.
WRAP FEE PROGRAMS
DHJJ Financial Advisors does not participate in wrap fee programs.
AMOUNT OF MANAGED ASSETS
As of 12/31/2022, DHJJ Financial Advisors managed a total of $402,216,159 of clients’ assets. Discretionary
accounts were valued at $389,037,413 while non-discretionary accounts were valued at $13,178,746.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. To the extent
requested by a client, DHJJ Financial Advisors shall generally provide financial planning and related consulting
services regarding non-investment related matters, such as estate planning, tax planning, insurance, etc.
DHJJ Financial Advisors does not serve as an attorney, accountant, or insurance agency, and no portion of
our services should be construed as same. Accordingly, DHJJ Financial Advisors does not prepare estate
planning documents, tax returns, or sell insurance products. To the extent requested by a client, we may
recommend the services of other professionals for certain non-investment implementation purpose (i.e.,
attorneys, accountants, insurance, etc.), including its affiliated certified public accounting firm, DHJJ.A client
is under no obligation to engage the services of any such recommended professional. The client retains
absolute discretion over all such implementation decisions and is free to accept or reject any
recommendation that we make. Please Note: If the client engages any unaffiliated recommended
professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse
exclusively from and against the engaged professional.
Use of Mutual Funds. Most mutual funds are available directly to the public. Thus, a prospective client can
obtain many of the mutual funds that may be recommended and/or utilized by DHJJ Financial Advisors
independent of engaging DHJJ Financial Advisors as an investment advisor. However, if a prospective client
determines to do so, he/she will not receive DHJJ Financial Advisors’ initial and ongoing investment advisory
services.
Retirement Rollovers-No Obligation/Conflict of Interest. A client leaving an employer typically has four
options (and may engage in a combination of these options): i) leave the money in his former employer’s
plan, if permitted, ii) roll over the assets to his/her new employer’s plan, if one is available and rollovers are
permitted, iii) rollover to an IRA, or iv) cash out the account value (which could, depending upon the client’s
age, result in adverse tax consequences). DHJJ Financial Advisors may recommend an investor roll over plan
assets to an Individual Retirement Account (IRA) advised by DHJJ Financial Advisors. As a result, DHJJ Financial
Advisors and its representatives may earn an asset-based fee. In contrast, a recommendation that a client or
prospective client leave his or her plan assets with his or her old employer or roll over the assets to a plan
sponsored by a new employer will generally result in no compensation to DHJJ Financial Advisors (unless you
engage DHJJ Financial Advisors to monitor and/or advise on the account while maintained with the client’s
employer). DHJJ Financial Advisors has an economic incentive to encourage an investor to roll plan assets
into an IRA that DHJJ Financial Advisors will advise on or to engage DHJJ Financial Advisors to monitor and/or
advise on the account while maintained with the client's employer. If DHJJ Financial Advisors recommends
that a client roll over their retirement plan assets into an account to be managed by the DHJJ Financial
Advisors, such a recommendation creates a conflict of interest if DHJJ Financial Advisors will earn an advisory
fee on the rolled over assets. There are various factors that DHJJ Financial Advisors may consider before
recommending a rollover, including but not limited to: i) the investment options available in the plan versus
the investment options available in an IRA, ii) fees and expenses in the plan versus the fees and expenses in
an IRA, iii) the services and responsiveness of the plan’s investment professionals versus those of DHJJ
Financial Advisors, iv) protection of assets from creditors and legal judgments, v) required minimum
distributions and age considerations, and vi) employer stock tax consequences, if any. No client is under any
obligation to roll over plan assets to an IRA advised by DHJJ Financial Advisors or to engage DHJJ Financial
Advisors to monitor and/or advise on the account while maintained with the client's employer.
Client Obligations. In performing our services, DHJJ Financial Advisors shall not be required to verify any
information received from the client or from the client’s other professionals and is expressly authorized to
rely thereon. Moreover, each client is advised that it remains his/her/its responsibility to promptly notify us
if there is ever any change in his/her/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising our previous recommendations and/or services.
Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy (including the investments and/or
investment strategies recommended or undertaken by DHJJ Financial Advisors) will be profitable or equal
any specific performance level(s).