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Adviser Profile

As of Date 03/27/2024
Adviser Type - Large advisory firm
- An investment adviser (or subadviser) to an investment company
Number of Employees 8 -11.11%
of those in investment advisory functions 6
Registration SEC, Approved, 7/28/1992
AUM* 938,131,907 -17.96%
of that, discretionary 935,497,973 -18.02%
Private Fund GAV* 0
Avg Account Size 12,183,531 4.41%
% High Net Worth 9.09% -19.01%
SMA’s Yes
Private Funds 0
Contact Info 949 xxxxxxx
Websites

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Investment companies
- Pension and profit sharing plans
- Charitable organizations
- State or municipal government entities
- Other investment advisers
- Corporations or other businesses not listed above

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Recent News

Reported AUM

Discretionary
Non-discretionary
1B 1B 923M 739M 554M 369M 185M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker46625H100 Stock NameJPMORGAN CHASE & CO. $ Position$5,510,194 % Position4.00% $ Change1.00% # Change-3.00%
Stck Ticker037833100 Stock NameAPPLE INC $ Position$3,775,299 % Position3.00% $ Change7.00% # Change-4.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP $ Position$4,080,535 % Position3.00% $ Change-10.00% # Change-6.00%
Stck Ticker58933Y105 Stock NameMERCK & CO INC $ Position$2,658,894 % Position2.00% $ Change-9.00% # Change-1.00%
Stck Ticker30303M102 Stock NameMETA PLATFORMS INC $ Position$3,221,692 % Position2.00% $ Change13.00% # Change0.00%
Stck Ticker67066G104 Stock NameNVIDIA CORPORATION $ Position$2,214,094 % Position2.00% $ Change22.00% # Change24.00%
Stck Ticker911363109 Stock NameUNITED RENTALS INC $ Position$3,200,863 % Position2.00% $ Change25.00% # Change0.00%
Stck Ticker91324P102 Stock NameUNITEDHEALTH GROUP INC $ Position$3,136,224 % Position2.00% $ Change20.00% # Change5.00%
Stck Ticker060505104 Stock NameBANK AMERICA CORP $ Position$3,257,530 % Position2.00% $ Change-2.00% # Change-1.00%
Stck Ticker00287Y109 Stock NameABBVIE INC $ Position$2,462,181 % Position2.00% $ Change13.00% # Change-2.00%

Brochure Summary

Overview

Firm Description Affinity Investment Advisors, LLC (“Affinity” or “Firm) is a registered investment advisor providing investment supervisory services to institutional and retail clients since November 1, 2010. Affinity, originally founded in 1992, sold a majority of its assets to Morgan Stanley Investment Management (“MSIM”) in May 2007 with the Firm’s business and investment professionals, along with the client track records, moving to MSIM. In May of 2010 MSIM entered into a bulk sale of selected assets to Invesco including those accounts managed by the Affinity team. Shortly after the close of the transaction, Affinity entered into a purchase transaction with Invesco whereby Affinity purchased the client accounts and the associated track records that were managed by the Affinity team. All the business and investment professionals associated with these accounts moved to Affinity effective November 1, 2010. Principal Owners The principal owner is Mr. Gregory Lai. Types of Advisory Services Affinity provides investment advisory services directly to clients and through sub-advisory relationships for both domestic, international, and various investments portfolios including multi- asset models on a discretionary and non-discretionary basis. The primary elements of this service are the following: (a) Formulation with the client of appropriate investment objectives and restrictions; (b) Implementation of the investment strategy by execution of portfolio transactions as needed; (c) Multi-asset models typically consist of mutual funds, separately managed accounts, ETF's, government securities, limited partnerships, and/or private placements. Affinity will allocate the client's assets among various investments taking into consideration the overall asset allocation and management style selected by the client. Portfolio weighting between funds and managers will be determined by each client's individual needs and circumstances. Clients will have the opportunity to place reasonable restrictions on the types of investments which will be made on the client's behalf. Clients will retain individual ownership of all securities. (d) The continual monitoring of the account for purposes of reviewing its performance and controlling its adherence to strategy and objectives; (e) Furnishing reports to the client concerning account activity, strategy, and performance; and (f) The continual education of both Affinity and client in modern techniques of portfolio management. This is accomplished by constant monitoring of trade journals, academic research, and
attendance of trade seminars. Affinity also participates in programs with third party advisors and sponsors of Unified Managed Account (“UMA”) programs whereby Affinity submits a model portfolio to these parties. Services and fees for these arrangements will be negotiated. Affinity also acts as sub-advisor to the Affinity World Leaders Equity ETF (“ETF,” WLDR). Tailored Relationships Separately managed accounts are tailored to the client’s needs including the ability to manage client restrictions on investing in certain securities or certain types of securities. Any restrictions imposed by the client must be in writing. Wrap Fee Programs The firm participates in a number of wrap fee programs. A wrap fee program is any program under which a client is charged a specified fee or fees not based directly upon transactions in the client’s account for investment advisory services (which may include portfolio management or advice concerning the selection of other investment advisors) and execution of client transactions. Sponsors of wrap fee programs are usually broker/dealers who are compensated under these programs for organizing or administering the programs or for selecting or providing advice to clients regarding the selection of professional portfolio managers under the program. A wrap program may not be suitable for all investment needs and any decision to participate in a wrap program should be based on the client’s own financial circumstances and investment goals. The benefits under a wrap program are a function of the size of the client’s account and the number of transactions likely to be generated in the account i.e., wrap accounts may not be suitable for accounts with little activity or accounts comprised principally of fixed income securities. Participating in a wrap program may cost more or less than the cost of purchasing such services separately from the broker or dealer. Affinity receives compensation as a result of the client’s participation in a wrap program. Affinity may have a financial incentive to recommend wrap programs over other programs and services. Affinity utilizes the same investment process and portfolio management disciplines for all accounts managed by the Firm whether in a separate account, UMA, or wrap program format. Client Assets Total Firm Assets as of 12/31/2023 was approximately $938 million. Of the total assets, $935 million was held in discretionary accounts and $3 million in non-discretionary accounts. Additionally, Affinity manages $67 million in assets under advisement, through model programs.