PFG is an SEC-registered fee-based investment adviser with its principal place of
business located in Eureka, California. We have been in business since 1990, with
Wayne O. Caldwell, Director, John C. Gloor, Director and Charles R. Ross, Director as
majority owners of the firm.
Total Assets under our firm’s management were $672,388,931 as of January 1, 2024.
Discretionary assets under our firm’s management were $564,888,649 as of January 1,
2024. Non-discretionary assets under our firm’s management were $107,500,282 as of
January 1, 2024.
Investment Advisory Services
PFG is in the business of managing individually tailored investment portfolios designed
to preserve capital while providing growth and/or income. Our firm provides continuous
advice to a client regarding the investment of client funds based on the individual needs
of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we assist our client in determining their
investment allocation for each managed account within their portfolio based on their
goals. During our data-gathering process, we determine the client’s individual objectives,
time horizons, risk tolerance, and liquidity needs. We may also review and discuss a
client’s prior investment history, as well as family composition and background. PFG
provides financial planning services to all clients at no additional cost.
Our investment recommendations include widely diversified, evidence-based, low-cost,
institutional-class mutual funds and exchange traded funds (ETFs). Clients may include
additional securities to the portfolio, as long as they are deemed prudent and in the best
interests of the client.
Account supervision is guided by the stated objectives of the client (i.e., maximum
capital appreciation, growth, income, or growth and income), as well as tax
considerations. Clients may impose reasonable restrictions on investing in certain
securities, types of securities, or industry sectors.
We will manage client investment accounts on a discretionary or non-nondiscretionary
basis. For discretionary accounts, we will implement transactions without seeking prior
client consent. For non-discretionary accounts, we will seek prior client consent for
every contemplated transaction. Therefore, clients with non-discretionary accounts
should understand that any delay in obtaining consent may result in less favorable
transaction terms, including higher security price.
We also offer non-discretionary portfolio management services outside of client
investment accounts.
Pension Consulting Services
We also provide several advisory services separately or in combination. While the
primary clients for these services will be pension, profit sharing and 401(k) plans,
we will also offer these services, where appropriate, to individuals and trusts,
estates and charitable organizations. These services are typically provided in
conjunction with Broadridge/Matrix, PCS/Aspire Financial Services, LLC,
Newport Group/Ascensus, Inc. or in a wrap fee program with American Trust
Retirement. Pension Consulting Services are comprised of four distinct services.
Investment Policy Statement Preparation (hereinafter referred to as ''IPS''):
We will meet with the client (in person, via video conference, or over the telephone) to
determine an appropriate investment strategy that reflects the plan sponsor's stated
investment objectives for management of the overall plan. Our firm will then prepare or
update a written IPS stating those needs and goals and encompassing a policy under
which these goals are to be achieved. The IPS will also list the criteria for selection of
investment vehicles and the procedures and timing interval for monitoring of investment
performance.
Selection of Investment Vehicles:
We will assist plan sponsors in constructing asset allocation models and review various
investments to determine which investments are appropriate to implement the client's
IPS. We will review various investments, consisting of mutual funds and/or ETFs (both
index and managed) to determine which of these investments are appropriate to
implement the client's IPS.
Monitoring of Investment Performance:
We will monitor client investments regularly, based on the procedures and timing
intervals delineated in the Investment Policy Statement. Although our firm will not be
involved in the purchase or sale of these investments for participant directed accounts,
we will supervise the client's portfolio and will make recommendations to the client as
market factors and the client's needs dictate.
Employee Communications:
For pension, profit sharing and 401(k) plan clients with individual plan participants
exercising control over assets in their own account (''self-directed plans''), we may also
provide periodic educational support and investment workshops designed for the plan
participants. The nature of the topics to be covered will be determined by us and the
client under the guidelines established in ERISA Section 404(c). The educational
support and investment workshops will NOT provide plan participants with
individualized, tailored investment advice or individualized, tailored asset allocation
recommendations.
Wrap Fee Program
PFG participates in the American Retirement Trust (hereinafter, “ART”) “wrap fee”
program for qualified retirement plans. As a program participant, PFG offers the
above-described services to its plan clients, but all implementation of PFG
recommendations is the responsibility of the client plan and ART. The overall
investment approach used within a wrap fee program or outside is essentially the
same. PFG receives a portion of the wrap fee for our services. Please refer to Item 5
of this Brochure for important “wrap fee” program disclosure.
Seminars
Occasionally, we provide free public seminars on investment and financial planning.
Discussion includes the idea of financial planning as the basis for investment decisions,
effects of taxes and inflation, time value of money, value of diversification, how various
generic types of investment vehicles work and their place in a portfolio, and the benefits
of living trusts. We do not make any specific investment recommendations and do not
address the specific investment needs of any attendee.