Firm Description & Principal Owners
Westbourne Investments, Inc. (WESTBOURNE) provides independent, customized account management
for individuals and institutions. Our firm specializes in providing highly personal management of our
client’s assets. Stock and bond portfolios are designed and managed in strict accordance with each
client’s individual investment objectives. Discretionary authority is limited by the objectives of the
account, the applicable fiduciary obligations imposed by the law and the assets contained in the
account. WESTBOURNE was founded in 1990 and is principally owned by Robert Long and Patrick Walsh.
Types of Advisory Services
WESTBOURNE offers a number of different types of advisory services.
Personal Financial Planning
This service includes a discussion and written analysis of an individual or family’s current
financial condition, including current and expected income sources from salary, social security,
pensions, or other sources; estimated monthly expenses; risk protection in place via life,
disability, long-term care, and other relevant insurance policies. It also includes
recommendations, implementation, and monitoring of an asset allocation plan based on the
investor’s financial goals, as well as the individual’s ability, willingness and need to take risk, as
determined by time horizon, stability of earned income, need for liquidity, and the investor’s
available options for liquidity should their investment plan fail. An investor’s available options
may include delaying retirement, taking a part-time job, downsizing the current home, selling a
second home, lowering consumption, or moving to a region with a lower cost of living. The more
options, the more risk one can take.
Diversified equity and balanced portfolio management
Managed portfolios are structured with Exchange Traded Funds (ETFs) and/or individual stocks
that represent the following investment categories:
Income-oriented equities are selected for their relatively consistent ability to produce
noticeably superior rising income streams from basic industry sectors of the economy
represented by real estate, energy production and delivery, select utilities,
entertainment, and financial services.
Core equities are comprised of 15-to-20-year old companies, characterized by strong,
innovative managements, excellent balance sheets, demonstrated pricing power,
earnings growth consistency and predictability, proprietary markets or product ranking
one or two in their respective industry niche, and possessing a shareholder motivated
management.
Growth equities represent a category comprised of ably-managed younger versions of
the core group, with dynamic new products or services that address, rapidly expanding,
new markets and societal needs, and possess all, or most, of the financial attributes and
metrics of the older core companies.
ETF portfolio management
WESTBOURNE develops a strategic asset allocation plan based on the client's risk tolerance,
investment return objectives, investment
time horizon, income requirements and other factors.
The target investment portfolio for the client is usually divided among equity, fixed income, and
alternative investments. The asset allocation model further identifies investment asset classes
within these broad categories, such as short and intermediate-term U.S. and global bonds, U.S.
large and small company growth and value stocks, international large company and small
company growth and value stocks, real estate investment trusts, publicly traded Master Limited
Partnerships, precious metals, and money market securities. WESTBOURNE invests in selected
common stock funds including Exchange Traded Funds (ETFs) that track these asset classes,
periodically rebalancing to the target allocation while considering the impact of taxes and
transaction costs. Investors in ETF portfolios should expect to remain fully invested in their
selected asset allocation plan at all times.
Options
WESTBOURNE employs various strategies in line with the clients’ agreed upon strategies.
Covered Calls Strategy
Selling call options on equities long in accounts, using strike prices above purchase prices
and using time/value analysis to achieve enhanced cashflow(income).
Synthetic Longs Strategy
Selling put options, below the market price to provide the opportunity to purchase equities
at lower levels, also used in conjunction with “covered calls” to create spreads. Also used
with the purchase of long calls, to acquire participation in positive equity appreciation.
Long Puts Strategy
To provide a measure of insurance against sudden, volatile stock value declines
Long Call Strategy
Buying call options
Advanced Options Strategy
Vertical & Butterfly options spreads
Options Strategies within the approved risk levels of option trading(zero to three) could
employ all of the above outlined strategies. All clients receive the custodian’s “option risk
brochure.”
Monitoring
Option positions are monitored daily and chronological records are kept to evaluate future
decisions by the investment committee.
Concierge Services and Special Projects
Projects may be undertaken that are not described in other types of agreements, including
assistance with tax planning, cost basis calculations, generating specialized reports, or other
services specifically described in an advisory agreement.
Tailored Relationships
Portfolios are managed according to the objectives and needs of the client. Client goals and objectives
are clarified in meetings and via correspondence, and are used to determine the course of action for
each individual client. The needs and objectives for each client are documented in client files and our
portfolio management system electronically.
Clients may impose restrictions on investing in certain securities or types of securities. This must be
done in writing.
Managed Assets
As of December 31, 2023 WESTBOURNE managed a total of $191,110,828. $191,110,828 managed on a
discretionary basis and $0 on a non-discretionary basis.