A. Description of the Advisory Firm
Build Whale, Inc. (“Whale”), is a Delaware limited liability company registered with the SEC under the
Investment Advisers Act of 1940 (the “Advisers Act”), that maintains its principal office at 332 S.
Michigan Avenue, Suite #121-2234, Chicago, IL 60604. Whale was formed in 2023 and its principal owner
and Chief Executive Officer is Arthur Petraglia. Whale is an investment adviser that, as of the date of this
Brochure, is relying on the 120-day registration exemption under Rule 203A-2(c), and will subsequently
rely on the “Internet Adviser Exemption” under Rule 203A-2 of the Advisers Act. Whale is a fintech
platform that will be an “operational interactive website” (the “Whale Application”) provider for
renters (the “Client(s)”) with respect to their security deposits (“Investable Deposits”) and any
additional funds. As described in more detail below, Whale provides its Clients with two different
programs: the Whale Deposit Program and the Whale Grow Program. In addition to the investment
advisory services, the programs are also intended to promote financial literacy.
B. Types of Advisory Services
Whale, as a registered investment adviser, offers discretionary investment advisory services to Clients
over the internet via the Whale Application. The Client relationships are established through a written
Investment Advisory Agreement (the “Agreement”) executed by both Whale and the Client.
Investment opportunities provided by Whale are designed to encourage automated investments and
do not provide overall financial planning, tax, accounting, or legal advice.
As referenced above, Whale provides two different programs. First, the “Whale Deposit Program”
deposits the Investable Deposits in FDIC-insured interest-bearing products provided by the Broker-
Dealer (as defined below), enabling Clients to preserve the capital of the Investable Deposits. The rates
of interest paid by each program bank will differ. Whale does not guarantee that any Client will receive
a specified average or composite interest rate on funds invested through the program.
Second, the “Whale Grow Program” entails Whale providing Clients with investment recommendations
pursuant to its online or mobile interactive questionnaire (the “Questionnaire”) via the Whale
Application, where funds in excess of the Investable Deposits are invested in model portfolios (“Model
Portfolio(s)”) consisting of ETF portfolios managed by unaffiliated third-party SEC registered
investment advisers.
The investment products that embody the Model Portfolios are comprised of publicly traded Exchange
Trade Funds (“ETFs”). Whale’s software-based algorithm determines a Client’s recommended initial
portfolio by determining the best suited portfolio based on the responses to a Client’s Questionnaire,
which incorporates a Client’s financial situation, investment horizon, and risk profile, among other
factors. A Client can choose to select the recommended Model Portfolio or override the
recommendation by selecting a different Model Portfolio. Whale
reviews and evaluates portfolio
allocation determinations periodically, both in conjunction with any material changes or updates to a
Client’s investor profile, as well as annually regardless of whether Whale has been notified of any
material changes or updates from the Client. Whale recommends that Clients ensure their financial
condition, risk tolerance and investment goals are kept current in their investor profile on the Whale
Application.
As described in more detail below, Whale intends to use Alpaca, a registered broker-dealer and
qualified custodian (the “Broker-Dealer” or “Custodian”). Whale plans to offer the Whale Deposit
Program in conjunction with Alpaca. As the Clients’ Broker-Dealer, Alpaca will provide, as an
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administrative service, a money-market account in which the Investable Deposits are deposited. Whale
deems such money-market accounts as cash or cash-equivalents as described in Item 5.F of the ADV
Part 1A instructions. Whale has the discretion to change the type of instrument in which the Investable
Deposits are deposited, to the extent that such instrument is consistent with the capital- preservation
objective such that the Client can fulfill his or her obligations under their lease agreement. Accordingly,
Whale deems both the Whale Deposit Program and Whale Grow Program part of its advisory services.
Please see Item 11 regarding potential conflicts of interest regarding the Whale Deposit Program.
C. Types of Advisory Services
As described above, Whale offers the Whale Deposit Program and the Whale Grow Program. Whale
tailors its advisory services to the individual needs of the Clients with respect to the Whale Grow
Program by providing Clients with investment recommendations pursuant to the Questionnaire via
the Whale Application. Such recommendation incorporates a Client’s financial situation, investment
horizon, and risk profile, among other factors. A Client can choose to select the recommended Model
Portfolio or override such recommendation by selecting a different Model Portfolio. Whale also
reviews and evaluates portfolio allocation determinations periodically, both in conjunction with any
material changes or updates to a Client’s investor profile.
D. Wrap Fee Programs
Whale does not participate in wrap fee programs.
E. Amounts Under Management
As of February 23, 2024, Whale has approximately $0 of assets under management on a discretionary
basis and $0 on a non-discretionary basis
Discretionary Amounts: Non-Discretionary Amounts: Date Calculated:
$0 $0 5/15/24
Business Continuity Plan
Whale maintains a Business Continuity/Disaster Recovery Plan (the “Plan”) which includes provisions
for, among other things: backup of Firm systems and critical data, contact information for employees
and key service providers and procedures to be followed in the event that Whale’s physical office
location(s) is/are unavailable in the event of a disaster or other business disruption. The Plan requires
review and testing no less than annually.
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