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Adviser Profile

As of Date 03/29/2024
Adviser Type - Large advisory firm
Number of Employees 7
of those in investment advisory functions 6
Registration SEC, 120-Day Approval, 12/05/2023
Other registrations (1)
AUM* 425,000,000
of that, discretionary 425,000,000
Private Fund GAV* 3,979,999 100.00%
Avg Account Size 141,666,667
SMA’s No
Private Funds 3
Contact Info 203 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
1 1 1 1

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count3 GAV$3,979,999

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Brochure Summary

Overview

Forward is an investment adviser registered with the SEC under the Advisers Act, organized as a Delaware limited liability company with a principal place of business in Greenwich, Connecticut. We serve as the investment adviser, with discretionary trading authority, to private, pooled investment vehicles, the securities of which are offered through a private placement memorandum to (i) accredited investors, as defined under the Securities Act of 1933, as amended (the “Securities Act”), and (ii) unless waived in Forward’s discretion, qualified purchasers, as defined under the Investment Company Act of 1940, as amended (the “Investment Company Act”). We do not tailor our advisory services to the individual needs of any particular investor. In addition, an entity unaffiliated with Forward’s founder, Matthew Leeds, ForCon Holdings LLC (“ForCon”), holds an indirect passive minority interest in Forward and its affiliated general partners or managers of certain of the Funds (as defined below). ForCon has no authority over the day-to-day operations or investment decisions of Forward or the Funds (as defined below), although it does have certain customary minority protection consent rights. The following advisory entities are affiliated with Forward Consumer Partners, LLC:
• Forward I GP, L.P., a Delaware limited partnership (the “General Partner” and collectively with any future affiliated general partner entities, the “General Partners” and, together with Forward, the “Managers”). Forward manages the following private, pooled investment vehicles:
• Forward Fund I, L.P., a Delaware limited partnership (“Forward Fund I”);
• Forward Fund I-A, L.P., a Delaware limited partnership (“Forward Fund I-A”)
• Forward Fund I-B, L.P., a Delaware limited partnership (“Forward Fund I-B”). Forward Fund I, Forward Fund I-A, and Forward Fund I-B are herein each referred to as a “Fund” or “Client”, and collectively referred to as the “Funds” or the “Clients”. The limited partners of the Funds are hereafter collectively referred to as the “Limited Partners” or the “Investors” where appropriate. Our investment decisions and advice with respect to the Funds are subject to each Fund’s investment objectives and guidelines, as set forth in its respective private placement memorandum (each, a “Memorandum”) and/or agreement of limited partnership or other operating agreement (each, a “Partnership Agreement” and, together with the Memorandum, the “Offering Documents”). We do not currently participate in any Wrap Fee Programs. Each General Partner is subject to the
Advisers Act pursuant to Forward’s registration in accordance with SEC guidance. This Brochure also describes the business practices of the General Partners, which operate as a single advisory business together with Forward. Interests in the Funds are not registered under the Securities Act, and the Funds are not registered under the Investment Company Act. The Funds invest through negotiated transactions in operating entities, generally referred to herein as “portfolio companies” (or “portfolio company” in singular). Forward’s investment advisory services to the Funds consist of identifying and evaluating investment opportunities, negotiating the terms of investments, managing and monitoring investments and achieving dispositions for such investments. Although investments are made predominantly in non-public companies, investments in public companies are permitted. Where such investments consist of portfolio companies, the senior Principals (as defined below) or other personnel of Forward or its affiliates may serve on such portfolio companies’ respective boards of directors or otherwise act to influence control over management of portfolio companies in which the Funds have invested. Additionally, as permitted by the Offering Documents, Forward provides (or agrees to provide) investment or co-investment opportunities (including the opportunity to participate in co-invest vehicles) to certain current or prospective investors or other persons, including other sponsors, market participants, finders, consultants and other service providers, portfolio company management or personnel, Forward personnel and/or certain other persons associated with Forward and/or its affiliates. Such co-investments typically involve investment and disposal of interests in the applicable portfolio company at the same time and on the same terms as the Fund making the investment. However, for strategic and other reasons, a co-investor or co-invest vehicle (including a co-investing Fund) is permitted to purchase a portion of an investment from one or more Funds after such Funds have consummated their investment in the portfolio company (also known as a post-closing sell- down or transfer), which generally will have been funded through Fund investor capital contributions and/or use of a Fund credit facility. As of December 31, 2023, Forward manages approximately $425,000,000 of assets on a discretionary basis and $0 of assets on a non-discretionary basis. Regulatory assets under management as noted herein include committed capital for the Funds.