Our Firm
Aspire Strategist Portfolios LLC (“Aspire”, “we” or “our”) is a Delaware limited liability company located in New
York, New York. Aspire was founded in 2023 and is a wholly owned subsidiary of Vela Azure Holdings LLC.
Aspire provides non-discretionary advisory services to financial institutions through our provision of model
portfolios we design and develop. Our institutional clients use our model portfolios to assist with and support
the management of their underlying client accounts.
Our Business
Aspire’s primary advisory business consists of providing financial institutions, such as banks, broker-dealers and
other investment advisers (collectively, “our Clients” or “Aspire’s Clients”) with non-discretionary advisory
services in the form of model portfolios. Aspire’s Clients, in turn, use the model portfolios to help manage the
assets of their underlying client accounts (the “Underlying Clients”).
In most cases Aspire and Aspire’s Clients will both enter into an agreement with a third-party “Model Platform”
provider (such as a “Turn-Key Asset Management Platform” i.e. TAMP or a “Model Marketplace”) where Aspire
will maintain and deliver changes to its model portfolios. Aspire’s Clients will then subscribe to Aspire’s model
portfolio(s) on the Model Platform and then make them available to their Underlying Clients. In some cases,
Aspire may provide model portfolios and changes to our model portfolios directly to our Clients via an agreed-
upon delivery method rather than through the Model Platform’s. With these types of arrangements, Aspire and
our Clients will be the sole parties to an advisory agreement. Aspire’s Clients make the decision to use our
model portfolio(s) to implement all or part of their Underlying Clients’ investment plans and in the event of
Aspire’s issuance of recommended changes to our model portfolios, to accept or reject such changes to our
model portfolios.
Underlying Clients are typically retail investor accounts. Aspire does not provide investment advice directly to
Underlying Clients and does not have advisory or advisory fiduciary relationships with or serve as an ERISA
fiduciary to the Underlying Clients. Rather, it is Aspire’s Clients who are responsible for determining if Aspire’s
model portfolios are suitable vehicles for achieving each of their Underlying Client’s investment objectives and
for all other aspects of the advisory client relationship, such as decisions concerning suitability, risk tolerance,
and best execution. It is therefore Aspire’s Clients (and not Aspire) who maintain the advisory relationship with
each of the Underlying Clients. In all instances, it is Aspire’s Clients (and not Aspire) who are responsible for
evaluating the appropriateness of utilizing our model portfolios to implement the investment strategies for
Underlying Clients. To the extent this Brochure is ever delivered to Underlying Clients, this Brochure will be
delivered for informational purposes only and not because Aspire has an advisory relationship with any
Underlying Clients.
Our Services
Aspire Model Portfolios
Aspire’s team of portfolio managers construct and develop model portfolios which utilize investment strategies
designed to target specific risk and return objectives, investment goals (such as income or capital appreciation),
and/or investment time horizons (referred to as “Aspire Model Portfolios” or “Model Portfolios”). Aspire Model
Portfolios employ multi-asset investment strategies which invest in a diversified set of asset classes, including,
but not limited to, U.S. equities, international developed equities, emerging market equities, investment-grade
bonds, high-yield bonds, inflation-protected bonds, mortgage-backed securities, and cash or cash equivalents.
Aspire Model Portfolios are implemented using exchange-traded funds (“ETFs”), mutual funds, or a
combination thereof. Aspire’s portfolio managers monitor and review the performance of our Model Portfolios
on a periodic basis and, as necessary, recommend to our Clients changes to the asset allocations and/or
securities used in the Model Portfolios.
Aspire’s flagship core offering consists of a suite of eight multi-asset model portfolios implemented with ETFs
(referred to as “Aspire Model Allocation Portfolios”,
“Aspire MAPs”, or “MAPs”). MAPs are long-term investment
strategies tailored to various risk profiles to cover a broad spectrum of investment goals. The target allocations
for MAPs range from 20% equity / 80% fixed income to 90% equity / 10% fixed income. MAPs are not
customizable. However, Aspire may work with our Clients or prospective clients to develop customized multi-
asset model portfolios that take into consideration Client-directed investment restrictions, investment
objectives, and other factors.
As Aspire MAPs are non-customized, we will offer these non-customized MAPs and other non-customized
Model Portfolios to multiple Clients and Model Platforms. As a result, Aspire has adopted a model delivery
policy to deliver non-customized Model Portfolios, and model change recommendations concurrently to our
Clients during non-trading market hours, to minimize the risk of preferential treatment such as selective
disclosure.
In connection with the provision of the Aspire Model Allocation Portfolios, Aspire will directly manage
proprietary accounts (i.e., “Performance Measurement Accounts” or “PMAs”) that include nominal
investments in securities recommended in Model Portfolios for the sole purpose of tracking investment
performance. Refer to Item 11 of this Brochure entitled Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading for a further discussion about Aspire’s Performance Measurement Accounts.
Aspire is compensated for our provision of our Model Portfolios via a portion of the annual asset-based
advisory fee Aspire’s Clients charge their Underlying Clients whose accounts are managed utilizing one or more
of our Model Portfolios. Refer to Section 5 of this Brochure entitled Fees and Compensation for further
information about our fee arrangements.
Aspire Asset Allocation Strategies
Aspire’s portfolio managers construct and develop asset allocation investment strategies (referred to as “Aspire
Asset Allocation Strategies” or “Asset Allocation Strategies”) based on a Client’s risk tolerance, investment time
horizon, return objectives, investment objectives and restrictions and other investment guidelines (collectively
“Investor Profile”). Unlike Aspire’s Model Portfolios, Asset Allocation Strategies are constructed using the
Client’s existing portfolio(s). Aspire does not recommend individual securities for Asset Allocation Strategies.
This service provides ongoing analysis of Client portfolios which may include total investment performance
(i.e., individual, or aggregated portfolio analysis), underlying factors affecting investment performance,
diversification strategies and periodic recommendations in the form of asset class weightings. Our portfolio
managers may use proprietary tools, third-party research or applications, quantitative and qualitative factors
when constructing the Client’s Asset Allocation Strategy.
Aspire provides these advisory services on a non-discretionary basis and the Client has the sole authority to
accept, reject, or execute in part or in full, any of the recommendations made by Aspire’s portfolio managers.
Thought Leadership
Aspire will also provide information, analysis, and perspective relating to investments and markets generally.
Our (“Thought Leadership”) communications are intended to be informational, non-customized, and
distributed directly to investment professionals, or through third-party media sources such as television and
investment-themed publications, or at broad-venue events such as industry conferences. Any analysis we
provide in these presentations is non-customized and precludes consideration of appropriateness or suitability
to non-professional or retail investors and represents solely the opinion of Aspire. Aspire does not charge for
our Thought Leadership communications. While Thought Leadership is generally independent of our Model
Portfolios and Asset Allocation Strategies, our commentary may reference asset classes and underlying
investment strategies used in our Model Portfolios and Asset Allocation Strategies.
Assets Under Management
As of the date of this Brochure, Aspire’s regulatory assets under management are approximately $29,829,764
which are managed on a non-discretionary basis.