BWM offers a variety of advisory services, which include financial planning, consulting, and investment
management services. Prior to BWM rendering any of the foregoing advisory services, clients are required
to enter into one or more written agreements with BWM setting forth the relevant terms and conditions of
the advisory relationship (the “Advisory Agreement”).
BWM filed for registration as an investment adviser in May 2023 and is owned by Denny Stoddard. As of
February 14, 2024 BWM had $143,963,518, $143,728,036 of which were managed on a discretionary basis
and $235,482 of which were managed on a non-discretionary basis.
While this brochure generally describes the business of BWM, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees or other persons who provide investment advice
on BWM’s behalf and are subject to the Firm’s supervision or control.
Financial Planning and Consulting Services
BWM offers clients a broad range of financial planning and consulting services, including (but not limited
to) retirement planning, educational planning, estate planning and insurance planning. While each of these
services is available on a stand-alone basis, certain of them can also be rendered in conjunction with
investment portfolio management as part of a comprehensive wealth management engagement (described
in more detail below).
In performing these services, BWM is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely
on such information. BWM recommends certain clients engage the Firm for additional related services, its
Supervised Persons in their individual capacities as insurance agents and/or other professionals to
implement its recommendations. Clients are advised that a conflict of interest exists for the Firm to
recommend that clients engage BWM or its affiliates to provide (or continue to provide) additional services
for compensation, including investment management services. Clients retain absolute discretion over all
decisions regarding implementation and are under no obligation to act upon any of the recommendations
made by BWM under a financial planning or consulting engagement. Clients are advised that it remains
their responsibility to promptly notify the Firm of any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating or revising BWM’s recommendations and/or services.
Page | 5 © MarketCounsel 2024
Investment and Wealth Management Services
BWM provides certain clients with wealth management services which include a broad range of financial
planning and consulting services as well as discretionary and/or non-discretionary management of
investment portfolios.
BWM primarily allocates client assets among various stocks, bonds, exchange traded funds (“ETFs”),
exchange-traded notes (“ETNs”), closed-end funds, mutual funds, structured notes, and alternative
investments in accordance with their stated investment objectives. Where appropriate, the Firm also
provides advice about any type of legacy position or other investment held in client portfolios, but clients
should not assume that these assets are being continuously monitored or otherwise advised on by the Firm
unless specifically agreed upon. Clients can engage BWM to manage and/or advise on certain investment
products that are not maintained at their primary custodian, such as variable life insurance and annuity
contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans).
In these situations, BWM directs or recommends the allocation of client assets among the various
investment options available with the product. These assets are generally maintained at the underwriting
insurance company or the custodian designated by the product’s provider.
BWM tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives.
BWM consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time
horizon, liquidity constraints and other related factors relevant to the management of their portfolios.
Clients are advised to promptly notify BWM if there are changes in their financial situation or if they
wish
to place any limitations on the management of their portfolios. Clients can impose reasonable restrictions
or mandates on the management of their accounts if BWM determines, in its sole discretion, the conditions
would not materially impact the performance of a management strategy or prove overly burdensome to the
Firm’s management efforts.
The Firm does not serve as the sponsor of a wrap fee program (i.e., an arrangement where certain brokerage
commissions and transaction costs are absorbed by the Firm). Nonetheless, the Firm is a manager through
wrap programs as the Firm principally provides investment management services through accounts
available through wrap fee programs offered and administered by Raymond James & Associates, Inc.
(“Raymond James”), member NYSE/SIPC, or another of its affiliates. The wrap fees for participation in
such programs include many transaction costs associated with execution of securities transactions. For
more information relating to the wrap programs offered by Raymond James, please refer to Raymond
James’ wrap fee disclosure brochure (the “Wrap Brochure”), which can be found at
www.adviserinfo.sec.gov. The Raymond James programs require clients to sign separate agreements
depending on the program. BWM will be named as the investment adviser (either directly or through its
investment adviser representatives) in such agreements.
Page | 6 © MarketCounsel 2024
The Firm expects to provide much of its investment management services through the Raymond James
Ambassador Program. The Ambassador Program utilizes a wrap fee advisory account, offered and
administered by Raymond James, in which the client is provided with ongoing investment advice and
monitoring of securities holdings by the Firm. The Firm provides discretionary or non-discretionary
management of the Ambassador Account according to the client’s objectives. The Ambassador Account
offers Clients the ability to pay an Asset-based Fee in lieu of a commission for each investment. For assets
outside of the Ambassador Program, clients may (depending on the other relationship) pay additional
brokerage expenses as further described below.
Use of Independent Managers
As mentioned above, BWM selects certain Independent Managers to actively manage a portion of its
clients’ assets. The specific terms and conditions under which a client engages an Independent Manager
are set forth in a separate written agreement with the designated Independent Manager. That agreement
can be between the Firm and the Independent Manager (often called a subadvisor) or the client and the
Independent Manager (sometimes called a separate account manager). In addition to this brochure, clients
will typically also receive the written disclosure documents of the respective Independent Managers
engaged to manage their assets.
BWM evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
Independent Managers’ investment strategies, past performance and risk results in relation to its clients’
individual portfolio allocations and risk exposure. BWM also takes into consideration each Independent
Manager’s management style, returns, reputation, financial strength, reporting, pricing and research
capabilities, among other factors.
BWM continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, the Firm monitors the performance of those accounts being
managed by Independent Managers. BWM seeks to ensure the Independent Managers’ strategies and target
allocations remain aligned with its clients’ investment objectives and overall best interests.
The Firm expects to engage the Independent Managers through one or more of Raymond James’s programs.
The Independent Managers can be affiliated with Raymond James which results in a conflict of interest for
Raymond James to approve and favor these Independent Managers in their programs. The Firm does not,
however, receive any additional compensation if a Raymond James affiliate is selected as the Independent
Managers. Clients will sign a separate agreement with Raymond James that names BWM (either directly
or through an investment adviser representative of BWM) as the investment adviser. Clients should review
the Wrap Brochure for more information on the RJCS Program.
Page | 7 © MarketCounsel 2024