Podell Financial Group LLC (hereinafter called “PFG”) is a Registered Investment Adviser based in Fairfield, New Jersey, and incorporated under the laws of the State of New Jersey. PFG is wholly owned by David Podell. PFG is registered with the SEC and subject to the rules and regulations of the US Advisers Act. Founded in May 2023, PFG provides investment advisory services, which may include, but are not limited to, the review of client investment objectives and goals, recommending asset allocation strategies of managed assets among investment products such as cash, stocks, mutual funds and bonds, annuities, and/or preparing written investment strategies. Our investment advice is tailored to meet our clients’ needs and investment objectives. Clients may impose restrictions on investing in certain securities or types of securities (such as a product type, specific companies, specific sectors, etc.) by providing a signed and dated written notification, of which an e-mail is also an acceptable form of notification. PFG also provides financial planning consulting services including, but not limited to, risk assessment/management, investment planning, estate planning, financial organization, or financial decision making/negotiation. PFG provides investment advisory and other financial services through its Investment Advisory Representatives ("IAR") to accounts opened with PFG. Managed Accounts are available to individuals and high net worth individuals. PFG provides discretionary and non-discretionary investment advisory services to some of its clients through various managed account programs. PFG will assist clients in determining the suitability of the Managed Account Programs for the client. The IAR is compensated through a comprehensive single fee and the account may be assessed other charges associated with conducting a brokerage business. PFG and its IAR, as appropriate, will be responsible for the following:
• Performing due diligence
• Recommending strategic asset and style allocations
• Providing research on investment product options, as needed
• Providing client risk profile questionnaire
• Obtaining investment advisory contract from client with required financial, risk tolerance, suitability and investment vehicle selection information for each new account
• Performing client suitability check on account documentation, review the investment objectives and evaluate the investment vehicle selections
• Providing Firm Brochure (this document) Company-Sponsored Retirement Plan Consulting Services - PFG provides company- sponsored retirement plan consulting services (hereinafter called “retirement plan consulting services”). These services may include plan design, investment lineup selection and monitoring, plan administration support, education, co-fiduciary support, and benchmarking. We will meet with the client to discuss the major plan goals, identify key employees, evaluate employer contribution options, and analyze income tax considerations. PFG will assist with the development of an appropriate investment strategy that reflects the plan sponsor’s stated investment objectives

for management of the plan. PFG will design an investment lineup that meets the plan sponsor’s goals and objectives and will monitor the investments for potential changes. To conduct certain retirement plan consulting services, PFG will utilize discretionary authority to install platforms, add or remove funds to the plan’s investment portfolio, amend the weightings of the fund components, move funds from the various models in use, etc. Within the ERISA 401k consulting arrangement, PFG will work within the scope of a 3(21) adviser and offer the “responsible plan fiduciary” (RFP) recommendations for funds to be added or pulled from the funds in question. PFG will also monitor the investments within these funds to gauge performance. Within the scope of these arrangements, PFG may be asked to perform certain non-fiduciary services on behalf of the client. These activities include, but are not limited to, participant education, enrollment services, and plan sponsor support services. These activities are conducted to drive participation, facilitate informed decision-making from participants, and assist the plan sponsor in various support roles without providing “investment advice.” PFG gives certain clients the option of investing in private investments, such as private equity funds, venture funds, and hedge funds. Due to strict regulatory requirements, only certain clients that meet the criteria of an accredited investor may invest in private investments. Accredited Investors are defined as:
• An individual or LLC with gross income exceeding $200,000 in each of the two most recent years or joint income with a spouse or partner exceeding $300,000 USD for those years and a reasonable expectation of the same income level in the current year.
• An individual or LLC with an individual net worth, or joint net worth with that person's spouse or partner, exceeds $1,000,000, excluding the person's primary residence.
• A “knowledgeable employee” of a private fund. A “knowledgeable employee” includes (i) executive officers, directors, trustees, general partners, advisory board members or persons serving in a similar capacity of a Section 3(c)(1) or 3(c)(7) fund, or affiliated persons of the fund who oversee the fund’s investments; as well as (ii) employees or affiliated persons of the fund (other than employees performing solely clerical, secretarial or administrative functions) who, in connection with the employees’ regular functions or duties, have participated in the investment activities of such private fund for at least 12 months.
• Representatives of a family office. The family office has at least $5 million in assets under management and it was not formed for the specific purpose of acquiring the securities offered. Its prospective investment is directed by a person who has such knowledge and experience in financial and business matters that such family office is capable of evaluating the merits and risks of the prospective investment. As of January 4, 2024, the firm has the following assets under management: Discretionary AUM of $140,623,000 and $0 of Non-Discretionary AUM. Form ADV, Part 2A, Item 5