ABOUT US
Redwood Financial Planning, LLC was founded by Jared Friedman in 2010 to provide portfolio
management services and financial products through his registration with investment advisers
and broker-dealers. In 2018, the firm obtained registration as an investment advisory firm in the
State of New Jersey. As of March 14, 2023, RFP had $101,283,218 in regulatory assets under
management, all of which is managed on a discretionary basis. RFP is managed by Jared
Friedman, President, who owns 50% of the entity alongside Co-President Michael McLane.
PORTFOLIO MANAGEMENT SERVICES
RFP offers ongoing portfolio management services to Clients. RFP will obtain pertinent
information concerning the Client such as financial condition, investment objectives, and general
risk characteristics.
RFP will tailor the Client’s portfolio to the needs of the Client. Client reserves the right to
impose restrictions or guidelines on the management of the Client's assets, including any
limitations on the purchase or sale of securities. Assets managed by RFP are invested in
exchange traded funds predominantly although other security types may be utilized. RFP will not
provide advice, recommend, or select futures or commodity contracts.
RFP can manage Client assets on a discretionary basis as well as on a non-discretionary basis.
Providing discretionary authority allows RFP to purchase, sell, invest, reinvest, exchange, and
trade the assets in the account(s) of the Client, subject to any restrictions imposed by the Client.
This means RFP will have the authority to determine what securities and investments are to be
bought or sold, the amount of transactions, and the timing of transactions. RFP will recommend
a broker-dealer for the custody of Client assets and the execution of transactions. RFP does not
impose a minimum investment amount for obtaining the services of RFP.
Clients will receive account statements from the custodian no less than quarterly concerning all
transactions, balances and portfolio holdings within their account.
THIRD PARTY ASSET MANAGEMENT SERVICES
RFP may utilize the services of third-party managers to offer asset management services to
Clients. Prior to entering into an agreement with the third-party asset managers to provide asset
management services, RFP has conducted due diligence as to the background, reputation,
performance, investment styles, and other determining criteria. Once due diligence has been
conducted, RFP determines whether to utilize the third-party asset manager. Prior to introducing
Pennsylvania clients to another investment adviser/third-party manager, RFP will be responsible
for determining whether the investment adviser/third-party manager is properly licensed, noticed
filed, or exempt from registration with the Pennsylvania Department
of Banking and Securities.
Based on the needs and desires of the Client, RFP will assist the Client in the selection of a third-
party asset manager. RFP will continue to monitor the performance of the third-party asset
manager as it relates to the Client’s assets.
As the type and nature of services offered by the third-party asset manager will often vary
between different third-party asset managers, it is important for the Client to carefully review a
copy of the Form ADV of such third-party asset manager as well as any promotional materials
provided to gain a complete and full understanding of the third-party asset manager’s services
and any requirements that they impose. The Client should be aware that the third-party asset
manager may or may not require assets to be managed on a discretionary basis, may limit the
types of securities to be used, may not tailor assets to the needs of the Client, and may have
minimum dollar requirements to participate in such services.
FINANCIAL PLANNING SERVICES
Clients may seek to obtain financial planning services from RFP. RFP provides a range of
financial planning services. Examples of financial planning services include retirement
planning, tax related investment planning, cash flow management, risk management, education
funding and insurance planning.
The type and amount of financial planning services is the choice of the client. RFP can assist the
Client in the identification process of what types and how much financial planning assistance a
Client may need. In some cases, Clients desire comprehensive financial planning services that
range from investment advice, insurance planning, education funding, retirement planning, and
many more types of financial planning services. Conversely, some Clients may want to focus on
a particular matter, such as insurance planning, or have some time to speak to a financial planner
about the matter they are concerned about or have questions.
When providing financial planning and financial planning consultation services, RFP gathers
information through interviews concerning a Client’s current financial status, future goals,
attitude towards risk and time horizon. A Client may be required to complete a questionnaire
and provide additional documentation as reasonably requested by RFP. Upon conclusion of the
services, Clients will be furnished a written report providing analyses and recommendations.
Implementation of a financial plan is solely at a Client’s discretion and may require a Client to
work closely with their attorney, accountant, investment professional, and/or insurance agent.
Should a Client decide to implement any or all recommendations obtained from the financial
planning services, the Client is under no obligation to utilize RFP or its advisors for such
implementation.