TAG Associates Florida LLC (“TAG Florida”) provides investment advisory services to clients. TAG
Florida is an SEC-registered investment advisor. TAG Florida is affiliated with TAG Associates LLC
(“TAG”), an SEC-registered investment adviser (CRD #116959) with approximately $8.7 billion in
AUM.
The Principal Owner of TAG Florida is TAG Associates Holdings, LLC, a Delaware limited liability
company, an entity majority owned by Gary L. Fuhrman and David Basner.
TAG Florida is able to draw on the investment advisory and financial business experience of TAG.
Formed in 1983, TAG has an experienced staff of approximately 72 people, including senior service
coordinators, portfolio management professionals, accountants, bookkeepers and administrators. These
staff members also serve as personnel for TAG Florida. More information concerning TAG is available on
the SEC’s website at www.adviserinfo.sec.gov.
TAG Florida offers its clients either a comprehensive package of services (such clients are
“Comprehensive Wealth Management clients”) or, on a stand-alone basis, portfolio management services
(such clients are “Portfolio Management clients”). Comprehensive Wealth Management clients receive
both portfolio management services as well as other non-investment financial management services. All
of TAG Florida’s services are customized to the individual needs of TAG Florida’s clients. The services
TAG Florida provides are outlined in the attached Exhibit A (at the end of this Item 4): “Summary of
Client Services.”
TAG Florida provides investment management services and other financial advice and services primarily
to high-net-worth individuals. TAG Florida also provides services to trusts, estates, pension and profit-
sharing plans, endowments, foundations and other business entities. TAG Florida does not issue
publications or other reports on a subscription or other fee basis.
When providing Portfolio Management services to its clients, TAG Florida serves as an overall portfolio
manager. Its services include evaluating a client’s financial situation and needs, setting investment goals
and objectives and formulating an asset allocation strategy. TAG Florida also discusses and assists the
client in evaluating any investment restrictions that the client may require for his or her portfolio, such as
prohibiting investments in certain securities or industries. Once consensus has been reached with the
client, TAG Florida selects the investment managers, monitors strategies and managers, reports
periodically (no less than quarterly) on the results of the portfolio and makes change recommendations as
necessary. In addition, TAG Florida provides financial management services, tax planning and
compliance services and estate and trust planning. TAG Florida has also advised clients on derivative
securities transactions such as collars, swaps, etc.
Clients generally appoint our firm as their investment adviser of record on specified accounts
(collectively, the “Accounts”). The Accounts consist only of separate account(s) held by qualified
custodian(s) under the client’s name. The qualified custodians maintain physical custody of all funds and
securities of the Account, and the clients retain all rights of ownership (e.g., right to withdraw securities or
cash, exercise or delegate proxy voting and receive transaction confirmations) of the Accounts. Refer to
Item 12 – Brokerage Practices for more information.
The Accounts are managed by TAG Florida based on the client’s financial situation, investment
objectives and risk tolerance. TAG Florida actively monitors the Accounts and implements advice by
buying, selling, reinvesting, or holding securities, cash or other investments of the Accounts. Refer to
Item 16 – Investment Discretion for more information.
TAG Florida will need to obtain certain information from the clients to determine their financial situation
and investment objectives. In the process of obtaining the information from the client, TAG Florida may
provide ancillary financial planning and consultative services including asset allocation, risk management
and income tax planning. Such financial planning and consultative services are intended to better
understand your financial situation and design an investment portfolio consistent with your long-term
needs and goals.
Clients will be responsible for notifying TAG Florida of any updates regarding their financial situation,
risk tolerance or investment objectives and whether they wish to impose or modify existing investment
restrictions; however TAG Florida will contact you at least annually to discuss any changes or updates
regarding a client’s financial situation, risk tolerance or investment objectives. TAG Florida is always
reasonably available to consult with clients regarding the status of their Accounts. Clients have the ability
to impose reasonable restrictions on the management of their accounts, including the ability to instruct
TAG Florida not to purchase certain securities.
It is important that a client understands that TAG Florida manages investments for other clients and may
give them advice or take actions for them or for our personal accounts that is different from the advice we
provide to you or actions taken for you. We are not obligated to buy, sell or recommend to you any
security or other investment that we may buy, sell or recommend for any other clients or for our own
accounts.
Conflicts may arise in the allocation of investment opportunities among accounts that we manage. We
strive to allocate investment opportunities believed to be appropriate for your account(s) and other
accounts advised by our firm among such accounts equitably and consistent with the best interests of all
accounts involved. However, there can be no assurance that a particular investment opportunity that
comes to our attention will be allocated in any particular manner. If we obtain material, non-public
information about a security or its issuer that we may not lawfully use or disclose, we have absolutely no
obligation to disclose the information to any client or use it for any client’s benefit.
No Participation in Wrap Fee Programs. A wrap-fee program is defined as any advisory program under
which a specified fee or fees not based directly upon transactions in a client’s account is charged for
investment advisory services (which include portfolio management and/or advice concerning the selection
of other investment advisers) and the execution of client transactions. We do not offer or participate in
wrap-fee programs. All our services are provided on a non-wrap fee basis which means fees and expenses
for execution of client transactions charged by your broker/dealer and/or custodian are billed directly to
your account separately from our advisory fees.
Through TAG Florida’s affiliation with TAG, TAG Florida is able to offer clients access to the TAG-
managed investment entities (the “TAG Funds”) discussed in TAG Form ADV Part 2 available on the
SEC’s website at www.adviserinfo.sec.gov. A copy is also available upon request. Clients of TAG Florida
will not be charged any additional fees by TAG or any of its affiliates for investing in any TAG Fund.
Clients pay for investment management services based on separate advisory agreements with TAG
Florida. In all cases, each investor must meet the required relevant investor suitability standards.
TAG Florida may, from time to time, consider offering interests in additional similarly structured TAG
Funds to the clients of TAG Florida. This allows TAG Florida to present investment opportunities to its
clients in which they would not otherwise participate.
Please see Item 6, Item 10 and Item 11 for more information about TAG Funds.
Assets Under Management
TAG Florida began providing investment advisory services in April of 2023.
TAG Florida’s assets under management as of December 31, 2023, totaled $29,548,867 managed on a
non-discretionary basis.
TAG ASSOCIATES FLORIDA, LLC
Summary of Client Services
Form ADV, Part 2 – Advisory Business
PORTFOLIO MANAGEMENT
Planning Implementation Monitoring
Set investment goals &
objectives
Select investment managers Produce portfolio reports
Formalize an
appropriate asset
allocation strategy
Design investment reporting
system
o Typically monthly or
quarterly
Provide benchmarks to
measure performance
o On an absolute dollar
return basis
o On a relative basis
versus similar
managers & indexes
Consider changes in strategy,
managers, etc.
FINANCIAL MANAGEMENT
Consider asset/liability
oriented issues
Design customized financial
reporting system
Produce financial reports
Asset cash
flow
considerations
Establish
banking/credit
relationships
Communicate results to
appropriate third party
advisors
Plan for large
tax payments,
etc.
Review hedging
options
TAX RELATED
Identify tax savings
opportunities
Manage IRS and state tax
audits
Consider changes in:
Prepare periodic tax
projections
Periodically review estate
plan
o Tax laws
Prepare tax returns Investment related o Investment products
o Interfamily driven o Business relationships
o Residence driven o Employee benefit plans
o Transaction driven o Family relationships
ADMINISTRATIVE/
CONTROLLERSHIP
Consider asset/liability
management techniques
Select advisors/systems Consider changes in:
o Insurance
alternatives
Pay bills/Collect receipts o New products/services
o Custodial
alternatives
Handle domestic staff o Personal circumstances
o Cash management
systems
Negotiate house
closing, mortgages
o Professional
relationships
Determine optimum
information flow
Manage “the process”
o Which
professionals?
o Right People
o What information? o Right Information
o In what time
frame?
o Right time
Item 5 - Fees and Compensation
TAG Florida offers its clients two sets of services and fee arrangements: (1) Comprehensive Wealth
Management services, and (2) Portfolio Management services. Fees may vary from the stated fee
schedule below and are subject to negotiation.
TAG Florida is objective in its recommendations regarding the selection and retention of investment
managers and other professionals when choosing investment products and developing strategies for its
clients.
TAG Florida receives no fees, directly or indirectly, from investment managers or investment funds in
which its clients invest. Nor does it accept any indirect payments from other professionals it may hire
on behalf of its clients. Clients, however, pay investment advisory fees to investment managers in
addition to fees payable to TAG Florida for non-affiliated fund investments, as well as any customary
brokerage and related fees.
TAG Florida charges an annual retainer for its Comprehensive Wealth Management services under
which the client is provided with portfolio management, tax and/or financial advisory services. The fee
for tax and for advisory services is based upon an analysis of the volume and complexity of the client's
financial affairs. Comprehensive Wealth Management clients may also pay a fee that is based on a
percentage of assets under management for portfolio management services. In some cases a fixed fee is
negotiated for all services. The specific manner in which fees are charged is established in each client’s
written agreement with TAG Florida.
The annual portfolio management fee is based on a percentage of assets under management. This fee is
applied to investable assets only.
The stated fee schedule, when calculated based on assets under management, is as follows:
Assets under Management Annual Fee
First $10 Million 1.00%
Next $10 Million 0.75%
Assets above $20 Million 0.50%
Payment of TAG Florida’s fees may be made directly by the client or by the custodian, if any, holding
the client's securities and funds. If made by such custodian, TAG Florida will send the client a copy of
any bills sent to a custodian for payment reflecting the specific manner in which the fee was calculated,
and in turn, such custodian will send a statement of fees paid out of the client's account to the client.
Fees and payment terms for special projects are negotiated individually.
The management fee is payable quarterly during the quarter in which the fees are incurred. (For
example, the bill sent to a client on February 15 relates to the quarter beginning January 1 and ending
March 31.) The fee is based on the net asset value of the assets being managed on the closing of the last
day of the preceding quarter (for example, the fee on February 15 is based on the net asset values on
December 31 of the preceding quarter). Payment of TAG Florida’s fees may be made directly by the
client or by the custodian, if any, holding the client's securities and funds. Billings for partial quarters,
in a start-up mode or in a termination mode are pro-rated based on the number of days during which the
services are rendered. Under the Portfolio Management Agreement, TAG Florida does not receive any
other fees or payments, either from the client or any third party, in connection with providing such
services.
Other Fees & Expenses. Brokerage expenses and/or transaction fees charged by the qualified custodian
are billed directly to the client by the qualified custodian. TAG Florida does not receive any portion of
such fees from you or the qualified custodian. In addition, you may incur certain charges imposed by
third parties other than TAG Florida, or TAG, in connection with investments made through your
account including, but not limited to, mutual fund sales loads, 12b-1 fees and surrender charges,
variable annuity fees and surrender charges, IRA and qualified retirement plan fees, and other charges
imposed by the qualified custodian(s) of your account. Management fees charged by TAG Florida are
separate and distinct from the fees and expenses charged by investment company securities that may be
recommended to you. A description of these fees and expenses are available in each investment
company security’s prospectus. We do not receive any portion of such fees and expenses. Refer to
Item 12 for more information about our brokerage arrangements.
Item 12 further describes the factors that TAG Florida considers in selecting or recommending broker-
dealers for client transactions and determining the reasonableness of their compensation (e.g.,
commissions).
Item 6 - Performance-Based Fees and Side-By-Side Management
TAG Florida does not charge any performance-based fees (fees based on a share of capital gains on or
capital appreciation of the assets of a client).
Although TAG Florida does not charge performance-based fees, TAG Florida’s affiliated investment
adviser firm, TAG Associates LLC does receive such fees in limited situations. Performance-based fees
are fees based on a share of capital gains on, or capital appreciation of, the assets of an investor.
Investors that are not clients of TAG Florida or TAG Associates, LLC, are subject to performance-based
fees in the following funds:
• TAG Relative Value Client Fund, L.P.: Class B Limited Partners (“Incentive Allocation”)
• TAG Relative Value Offshore Fund, Ltd.: share classes AA and BB (“Incentive Fees”)
• TAG Distressed Debt Fund II, LLC and TAG Distressed Debt Fund III, LLC: Class B Members
(“Carried Interest”)
• TAG Blockchain Opportunities Fund Series of TAG Series Fund, LLC: Class B and C Members
(“Incentive Distribution”)
Before making an investment in any such TAG Fund, each prospective investor is provided with a copy
of the Subscription Documents that detail the performance-based fee arrangements charged to non-
client investors of such TAG Fund (generally a 10% incentive fee or a 10% carried interest). These
performance-based fees are subject to hurdle-rates and high-water marks. TAG structures any
performance or incentive fee arrangement in conformity with the requirements of Section 205(a)(1) of
the Investment Advisers Act of 1940. Since these investors are not TAG clients, they also pay
management fees as stated in the Subscription Documents of such TAG Funds.
As noted in the Subscription Documents of the TAG Funds, performance-based fees may create an
incentive for the General Partner/Manager or the Investment Manager of each such Fund to make
investments that are riskier or more speculative than would be the case in the absence of performance-
based fees. The Subscription Documents of each TAG Fund detail the fee arrangements, risk factors and
potential conflicts of interest applicable to such TAG Fund, including risks associated with performance
fees charged by underlying managers of such TAG Funds.
Item 7 Types of Clients
TAG Florida provides investment management services and other financial advice and services primarily
to high-net-worth individuals. TAG Florida also provides such services to trusts, estates, endowments,
foundations, and other business entities of such high-net-worth individuals. TAG Florida identifies such
client-family entities together with high-net-worth individuals when defining types of clients on its ADV
Part 1. In essence, TAG Florida views individual families and their associated entities as single Clients
when offering its multi-family wealth management services.
Clients of TAG Florida must be Qualified Clients - defined as an individual with at least $1.1 million in
assets under management with TAG Florida immediately after entering into an investment advisory
contract with TAG Florida or an individual with a net worth of $2.2 million or more, either individually
or jointly with a spouse, not including the value of their primary residence.