Our Advisory Business
VFG offers a variety of advisory services, which include financial planning, consulting, and investment
management services. Prior to VFG rendering any of the foregoing advisory services, clients are required
to enter into one or more written agreements with VFG setting forth the relevant terms and conditions
of the advisory relationship (the “Advisory Agreement”).
VFG filed for registration as an investment adviser in January 2023 and is owned by Jeffrey W. Davidson.
As of December 31, 2023, VFG had $288,809,303 assets under management all of which were managed
on a discretionary basis.
While this brochure generally describes the business of VFG, certain sections also discuss the activities of
its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees or other persons who provide investment
advice on VFG’s behalf and are subject to the Firm’s supervision or control.
Financial Planning and Consulting
VFG offers clients a broad range of financial planning and consulting services, which include any or all of
the following functions:
• Business Planning
• Cash Flow Forecasting
• Trust and Estate Planning
• Investment Consulting
• Insurance Planning
• Retirement Planning
• Tax Planning
• Education Planning
While each of these services is available on a stand-alone basis, certain of them can also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below).
In performing these services, VFG is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely
on such information. VFG recommends certain clients engage the Firm for additional related services, its
Supervised Persons in their individual capacities as insurance agents or registered representatives of a
broker-dealer and/or other professionals to implement its recommendations. Clients are advised that a
conflict of interest exists for the Firm to recommend that clients engage VFG or its affiliates to provide (or
continue to provide) additional services for compensation, including investment management services.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation
to act upon any of the recommendations made by VFG under a financial planning or consulting
engagement.
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Clients are advised that it remains their responsibility to promptly notify the Firm of any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating or revising VFG’s
recommendations and/or services.
Investment and Wealth Management Services
VFG manages client investment portfolios on a discretionary basis. In addition, VFG provides certain
clients with wealth management services which include a broad range of financial planning and consulting
services as well as discretionary management of investment portfolios.
VFG primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”),
individual debt and equity securities, alternative investments, and independent investment managers
(“Independent Managers”) in accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the Firm unless specifically agreed upon. Clients can engage VFG to manage
and/or advise on certain investment products that are not maintained at their primary custodian, such as
variable life insurance and annuity contracts and assets held in employer sponsored retirement plans and
qualified tuition plans (i.e., 529 plans). In these situations, VFG directs or recommends the allocation of
client assets among the various investment options available with the product. These assets are generally
maintained at the underwriting insurance company or the custodian designated by the product’s provider.
VFG tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. VFG consults with clients on an initial and ongoing basis to assess their specific risk tolerance,
time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios. Clients are advised to promptly notify VFG if there are changes in their financial situation or if
they wish to place any limitations on the management of their portfolios. Clients can impose reasonable
restrictions or mandates on the management of their accounts if VFG determines, in its sole discretion,
the conditions would not materially impact the performance of a management strategy or prove overly
burdensome to the Firm’s management efforts.
Use of Independent Managers
As mentioned above, VFG selects certain Independent Managers to actively manage a portion of its
clients’ assets. The specific terms and conditions under which a client engages an Independent Manager
are set forth in a separate written agreement with the designated Independent Manager. That agreement
can be between the Firm and the Independent Manager (often called a subadvisor) or the client and the
Independent Manager (sometimes called a separate account manager). In addition to this brochure,
clients will typically also receive the written disclosure documents of the respective Independent
Managers engaged to manage their assets.
VFG evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
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Independent Managers’ investment strategies, past performance and risk results in relation to its clients’
individual portfolio allocations and risk exposure. VFG also takes into consideration each Independent
Manager’s management style, returns, reputation, financial strength, reporting, pricing and research
capabilities, among other factors
VFG continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, the Firm monitors the performance of those accounts being
managed by Independent Managers. VFG seeks to ensure the Independent Managers’ strategies and
target allocations remain aligned with its clients’ investment objectives and overall best interests.